Aftermarket

DEI Introduces a Full Line of GOLD™ Heat Protection Products

Avon Lake, OH, (July 30, 2019) – DEI’s new GOLD™ product line, developed for high performance street and grassroots and professional motorsports, protects critical components – lines, hose and wire from excessive heat that can reduce performance or cause failure. Heat Sheath GOLD™ protects cables, hose and lines from excessive heat in the most demanding motorsports applications. …
Recovery

Warn Industries Releases New Synthetic Rope and Soft Shackles

Clackamas, OR (6/24/19) – Warn Industries has released an all-new, innovative lineup of synthetic rope products. Designed by Warn and specifically made for vehicle recovery, these products pair exceptional strength and durability with a unique high visibility, reflective appearance. Introducing WARN® Spydura®  Nightline Winch Ropes, Extensions, and Soft Shackles. A New, Innovative Take on Synthetic RopeWARN Spydura Nightline …
Press Release

Yokohama Tire Named Official Tire of Crandon International Raceway

SANTA ANA, CA. – (June 14, 2019) – Yokohama Tire continues to add to its impressive off-road racing legacy. The tire maker announced today it has partnered with Crandon International Raceway, making Yokohama the “Official Tire” of the legendary off-road facility. “Yokohama is proud to have finalized our exciting new partnership with iconic Crandon International …
Bumpers/Skids

RUGGED RIDGE ANNOUNCES NEW HD STUBBY BUMPERS FOR 2007-2019 WRANGLER JK/JL APPLICATIONS

Trail-Proven Design and Innovative New Features for the Serious Off-Roader Suwanee, GA (June 11, 2019) – Rugged Ridge®, a Truck Hero Inc. company and leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the release of its new HD Stubby Front Bumper for 2007-2018 Wrangler JK and 2018-2019 Jeep Wrangler JL models. HD …
Press Release

Nexen Tire Builds Custom Jeep Gladiator to Honor Deserving Purple Heart Recipient

Nexen Hero program kicked off May 15 announcing a 2020 Jeep Gladiator Sport S equipped with 35-Inch Nexen Roadian MTX Xtreme Off-Road Mud Terrain Tires will be given to a deserving Purple Heart recipient Legendary car builder Kenny Pfitzer of Zero to 60 Designs in Corona, Calif. selected to lead project following his legendary build …
Tire/Wheel

Yokohama Tire Delivers Ultimate Off-road Performance and Comfort with the All-new GEOLANDAR X-AT™

SANTA ANA, CA. – (May 28, 2019) – Rugged gets redefined with Yokohama Tire’s new GEOLANDAR X-AT™extreme all-terrain tire. Designed for pickup trucks, Jeeps and SUVs, the X-AT goes on sale July 1 with 27 sizes planned, ranging from 15 to 22 inches.    “The GEOLANDAR X-AT delivers it all,” said Bob Abram, Yokohama’s senior manager …
Aftermarket

American Powertrain Adds XL Wide Universal Crossmember to the X-Factor Line

Cookeville, TN, May 13, 2019 – American Powertrain has now added XL Wide Universal Crossmembers to their X-Factor product offerings. This new X-Factor crossmember, available in silver or black, adjusts from 40″-46″ wide for wider full frame cars and trucks. The crossmember fits Tremec 5-speeds T-5, TKO and all Tremec 6-speeds using a GM mount.  Made in …