For the fourth consecutive year, the world’s toughest off-road race vehicles will parade down the world famous Las Vegas Strip during the 4 Wheel Parts Mint 400 Vehicle Parade. This year, the parade will span ten miles, beginning at the TaylorMade Golf Experience on E. Sunset Road and stretching all the way to Atomic Liquors on Fremont Street, officially kicking off the 2016 Polaris RZR Mint 400 presented by BFGoodrich Tires. The massive group of off-road racecars will be led by 2016 Mint 400 Grand Marshal and Off-Road Legend, Rod Hall.
Over ten million dollars worth of custom fabricated off-road racecars will be on display and thunder down the Strip in tribute to the famed Mint 400 vehicle processions that took place on Fremont Street decades ago. The vehicles are part of a massive field of 350 entries that will compete Saturday, March 12th just outside of Las Vegas at The Great American Off-Road Race.
“Off-road racing is the most exciting and thrilling motorsport on the planet,” said Joshua Martelli, COO and co-owner of The Mint 400. “In 2013, we made history by showcasing these amazing vehicles on the Strip for the people of Las Vegas, and we continue to make improvements each year. We are very grateful to the City of Las Vegas and everyone at 4 Wheel Parts for helping us make this happen!”
The 4 Wheel Parts Mint 400 Vehicle Parade will end with a kick-off party at Atomic Liquors on 10th and Fremont.
Back by popular demand, beginning Wednesday, March 11th, the Mint 400 Course Map Poster will be available at 4 Wheel Parts, The Official Mint 400 Headquarters, on 3901 W Russell Rd, Las Vegas, NV 89118 .. For FREE! 4 Wheel Parts will have tons of Mint 400 items flowing out of their store, including free souvenir race maps and FREE Mint 400 t-shirts with any purchase.
About 4 Wheel Parts
4 Wheel Parts is the nation’s largest distributor of off-road parts and accessories. They have a nationwide chain of 56 retail stores and service centers in 17 states including Las Vegas, that offer personalized advice and service. Their on-hand inventory consists of roughly $50 million of off-road parts from more than 250 manufacturers. Visit 4WheelParts.com, call their customer service center, (877)-474-4821 or visit one of their 56 retails stores near you.
About The Mint 400
Known as “The Great American Off-Road Race™,” The Mint 400 is the oldest, most prestigious, and most challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over three hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1967, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the worlds best off-road race teams do battle at The Mint 400!
About Mad Media
Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.
