Promises Delivered
2012 marked a year of significant improvements & growth
- King of the Hammers is now known and respected as the single toughest one day off-road race in the world and has become the “no miss” event. A full vendor show complements five stand alone racing events culminating in Friday’s Griffin King of the Hammers.
- Hammertown not only became a city in desert, but a full service event venue.
- Spectators watched the action live from Hammertown via the largest mobile HD LED jumbotron available and a strategically prepared short course and hot pit area.
- Cutting edge live show integrating wireless cameras to a microwave and satellite feed was tested and successful, paving the way for expanded future coverage. Online spectators turned out en masse to watch the action. Viewership quadrupled from 2011.
- Race day was a success for vendors. Hammertown was no longer a ghost town on race day, but a major revenue and exposure opportunity for our partners.
- Strategic media plan focused on branding KOH and maximizing media beyond a handful of endemic media outlets.
- King of the Hammers continues to be a mark of credibility and durability in automotive and racing. (more…)


