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Category: Press Release

  • PREVENT AND STOP RUST AND SQUEAKS WITH MAXFILM SPRAY LUBE

    High-Strength Spray Lubricant Outperforms Leading Brands and Has Hundreds of Home Uses, From the Garden to the Garage 

    Royal Purple MaxfilmPorter, TX (February 13, 2013) – Over the course of a year, the average do-it-yourselfer will come across a variety of unique projects demanding an effective spray lubricant and protectant. Maybe the hinge on the front door is squeaking, a lock is sticky or a part on some lawn equipment needs to be replaced, but won’t budge. For all this and more, Royal Purple developed its multi-purpose spray lube called Maxfilm®.

    Most brands of spray lube rely on a mixture of mineral-based oils and solvents that work primarily as a Water Dispersant and need to be repeatedly applied to be effective. Maxfilm is a true two-in-one product that outperforms its competitors by using blend of unique fully synthetic chemistry, including Royal Purple’s own Synerlec® additive technology. (more…)

  • Jeep TJ Line now Includes N2.0 Shocks – Rough Country

    BALANCED RIDE ON AND OFF-ROAD

    image007DYERSBURG, TENNESSEE— How do you make our popular Jeep TJ lift kit line even more attractive? We’ve upgraded our best-selling TJ kits to include our critically acclaimed N2.0 Shocks at no additional charge! Our TJ lift line – including the wildly popular 4″ and 6″ X-Series Kits – now include the power of N2.0. Gain balanced handling both on and off-road with a shock like no other; Designed specifically for the weight and ride height of your Jeep TJ, you’ll see unparalleled performance at no additional cost! (more…)

  • Viking Offroad introduces a new winch with a modern look and high performance features that meet any self-recovery need

    The Viking Winch GS-9 is engineered for better reliability, durability and extreme performance.

    Burbank, CA (January, 2012) − Viking Offroad is now offering the Viking Winch GS-9, a lightweight and powerful self recovery winch with low amperage draw, made to withstand every day use by both professionals and hobbyists alike.

    “We realized that few manufacturers were addressing design issues and functionality flaws, except for Warn or Superwinch, in some cases,” says Thór Jónsson, owner of Viking Offroad. “Our motivation with this winch was to both improve performance and modernize it from a visual sense to keep them looking good on modern 4x4s.” (more…)

  • SEMA HAMMERS MESSAGE: SAVE JOHNSON VALLEY OHV RECREATION AREA

    semaTWENTYNINE PALMS, CA. (Feb. 7, 2013) – The Specialty Equipment Market Association (SEMA) has joined with the Off-Road Business Association (ORBA) and a coalition of other land use advocacy organizations to keep the Johnson Valley OHV Recreation Area open to enthusiasts.

    The Marine Corps wants to expand its base at Twentynine Palms, California to include ownership of nearly 147,000 acres of adjacent land in Johnson Valley in order to conduct large-scale training exercises for one or two months a year.  (more…)

  • Optima Batteries returns to Team Lucas with a multifaceted program for 2013

    CORONA, Calif. (Feb. 6, 2013)-Optima Batteries will return to Team Lucas in 2013with a advertising/marketing and sponsorship program that will leave a deep imprint on the Lucas Oil Off Road Racing Series, Lucas Oil Drag Racing Series, Lucas Oil Pro Pulling League, Lucas Oil Modified Series presented by Loan Mart and the Lucas Oil Off Road Southern California Regional Series presented by Kartek. (more…)

  • MICKEY THOMPSON PERFORMANCE TIRES & WHEELS CELEBRATES 50 YEARS

    MT-50-Years-LogoSTOW, OH – February 5, 2013 – Founded by the legendary Mickey Thompson and friend Gene McMannis in 1963, Mickey Thompson Performance Tires & Wheels (Mickey Thompson) today announced it is celebrating 50 years of innovation and product excellence in 2013. Thompson and McMannis started with a visionary way to design, manufacture and test high performance tires – a legacy that remains the backbone of the company today.

    “This is an incredible milestone for our company,” stated Ken Warner, VP Sales & Marketing, Mickey Thompson. “We want to celebrate this achievement and commemorate this anniversary by honoring both our history and the future of our company.”  (more…)