Category: Press Release

  • Latest LoadHandler™ Power Products Starters and Alternators  Offer Coverage for Light- and Medium-Duty Chevrolet/GMC Applications

    Latest LoadHandler™ Power Products Starters and Alternators Offer Coverage for Light- and Medium-Duty Chevrolet/GMC Applications

    100-Percent New Starters & Alternators Available for Popular Chevrolet/GMC Light-Duty and Medium-Duty Fleet Vehicles

    Novi, Michigan, January 30, 2017…The LoadHandler™ Power Products starter and alternator line now offers coverage of popular Chevrolet and GMC light- and medium-duty vehicles. LoadHandler Power Products is a value- and solutions-driven line of rotating electrical products that include fully application tested starters and alternators forservice-critical markets. (more…)

  • RUGGED RIDGE INTRODUCES NEW ELITE LINE OF EXTERIOR ACCESSORIES FOR 2007-2017 JEEP WRANGLER JK / JKU MODELS

    RUGGED RIDGE INTRODUCES NEW ELITE LINE OF EXTERIOR ACCESSORIES FOR 2007-2017 JEEP WRANGLER JK / JKU MODELS

    Distinctive Elite Styling and Premium Finishes Distinguish New Product Line

    Suwanee, Ga. (January 19, 2017)Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the expansion of its Elite line of exterior styling accessories with the addition of its Elite Headlight Guards, Elite Tail Light Guards, Elite Fuel Doors and Elite Door Handle Inserts for 2007-2017 Jeep Wrangler JK models. (more…)

  • Remembering Casey Folks

    Remembering Casey Folks

    Official Announcement from Best in the Desert:

    With a sad heart, Best in the Desert announces the passing of our leader on January 12, 2017. Casey suffered a massive stroke on the morning of January 7th in Parker, Arizona. He was doing what he loved, living his passion for off-road racing, getting ready to drop the flag on the latest UTV race event.  He was rushed to a hospital and transported by air to Las Vegas for care. Despite efforts by the best doctors in Las Vegas, Casey succumbed to the effect of a stroke this morning. (more…)

  • Chris Rea Joins GenRight Off Road Racing as Navigator.

    Chris Rea Joins GenRight Off Road Racing as Navigator.

    New era, fresh perspective gives Pellegrino added advantage to the 4485.

    January 9, 2017, Simi Valley, CA – Tony Pellegrino of GenRight Off Road is primed and ready to conquer the 2017 Nitto King of the Hammers Powered By Optima. With just a few weeks away, the car is tested and works extremely well in the rocks and desert.
     
    “The Falken Tires are working excellent as usual, and there really are no issues with the car. We are ready for shock testing, a few more final tuning sessions and then into race week.” Explained Tony after returning from a week at the Hammers over New Years.
     
    With the 2017 race closing in, GenRight Off Road racing is welcoming Chris Rea to the team as Tony’s navigator. Chris has a strong background as a navigator within Ultra4 Racing including multiple podiums throughout the seasons since 2013. He was also the Chief Tech Inspector for Ultra4 from 2011 – 2013.
     
    “I’m excited to be in the car with Tony and I was quite humbled that Tony called. He is awesome in the rocks and his anticipation of bumps and throttle control in the desert is phenomenal. He and I mesh well and my knowledge of the car is extensive, so even though I am new to the team I feel like I’ve been here for much longer.” Chris said after the latest test session in the 4485 racecar.

    Chris has a strong mechanical background and technical knowledge within off road vehicles and racing; knowledge gained over the years of helping out various teams including Slawson, Healy, and Dave Cole. Chris spent six years in the U.S. Navy, was medically discharged. He went on to UC Santa Barbara and graduated with a mechanical engineering degree. His military background, history and education are all reasons why he was at the top of Tony’s list as his navigator for 2017.
     
    GenRight Off Road will be represented in multiple classes throughout KOH week. Jami Pellegrino will be racing in the Can Am KOH UTV Race on Wednesday, Jordan Pellegrino will be racing in the 4585 in the Smittybilt Every Man Challenge on Thursday, and Tony Pellegrino will be racing with Chris in the 4485 in the Nitto King of the Hammers Powered by Optima on Friday.
     
    GenRight Off Road is an official sponsor of KOH week. GenRight Off Road is committed to building the best and most innovative Jeep parts and accessories for the true off road enthusiast. Follow GenRight Off Road on Facebook, Twitter and Instagram, and find products for your Jeep at Genright.com.

     

  • RUGGED RIDGE INTRODUCES NEW LINE OF D-RING ISOLATORS FOR ALL OFF-ROAD VEHICLES

    RUGGED RIDGE INTRODUCES NEW LINE OF D-RING ISOLATORS FOR ALL OFF-ROAD VEHICLES

    New Isolators Effectively Eliminate the Rattle of D-Rings and Shackles

    Suwanee, Ga. (Dec. 20, 2016) Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road accessories, today announced the launch of its new line of D-Ring Isolators for all Jeep models and off-road vehicles to eliminate the recovery rattle

    The Rugged Ridge D-Ring Isolators were designed to eliminate the rattling, banging and clanging D-Rings cause against the bumpers while not in use. The Isolators can be installed in a few minutes and offer industry-leading protection.

    Rugged Ridge D-Ring Isolators are a three piece design that incorporate a collar that clips to the outside perimeter of the shackle, as well as two washers that insulate between the shackle pin and the bumper mount for total isolation. Molded of sturdy polyurethane, the Rugged Ridge D-Ring isolators are extremely resistant to harsh environments, abrasions and impacts, for a long service life.

    Rugged Ridge D-Ring Isolators are available in, 3/4 inch and 7/8 inch to fit most recovery shackles and are molded in a variety of colors including: black, red, yellow, green and pink.

    Rugged Ridge D-Ring Isolators are sold in pairs of two isolators and four washers and are backed by an industry-leading 5-year limited warranty with a starting MSPR of $11.99.

    For more information about the D-Ring Isolators, or Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com.

    Part No. Description MSRP
    11235.30 D-Ring Isolator, Black, 3/4- Inch $11.99
    11235.31 D-Ring Isolator, Red, 3/4- Inch $11.99
    11235.32 D-Ring Isolator, Yellow, 3/4- Inch $11.99
    11235.33 D-Ring Isolator, Green, 3/4- Inch $11.99
    11235.34 D-Ring Isolator, Pink, 3/4- Inch $11.99
    11235.40 D-Ring Isolator, Black, 7/8- Inch $11.99
    11235.41 D-Ring Isolator, Black, 7/8- Inch $11.99
    11235.42 D-Ring Isolator, Black, 7/8- Inch $11.99
    11235.43 D-Ring Isolator, Black, 7/8- Inch $11.99

     

    ABOUT OMIX-ADA, INC.

    Omix-ADA®, Inc. is the world’s largest independent manufacturer and wholesaler of Jeep®, truck and off-road parts, accessories and floor liners. For two decades, Omix-ADA has designed, tested and manufactured more than 20,000 of the highest quality restoration and replacement parts and accessories. The Omix-ADA family of brands, Rugged Ridge® and Alloy USA®, are distributed throughout the USA and in more than 90 countries worldwide. For more information, please call Omix-ADA, headquartered in Suwanee, GA at 770-614-6101 or visit http://www.omix-ada.com.                                                                    

    Jeep® is a registered trademark of FCA USA LLC.

  • BFGoodrich ® Tires Featured on new Ford F-150 Raptor

    BFGoodrich ® Tires Featured on new Ford F-150 Raptor

    GREENVILLE, S.C., Dec. 12, 2016 – The light-truck industry was redefined in 1976 when BFGoodrich ® Tires released its first Radial All-Terrain T/A ® tire. Forty years later, the latest all-terrain tire ─ the BFGoodrich All-Terrain T/A ® KO2 ─ will continue to set the off-road standard on the reengineered 2017 Ford F-150 Raptor, the most capable factory-available off-road pickup truck. (more…)