Category: Press Release

  • Amanda Products to Launch TrailHammer™ Line of Jeep® Wrangler Bumpers and Doors at SEMA 2015

    Amanda Products to Launch TrailHammer™ Line of Jeep® Wrangler Bumpers and Doors at SEMA 2015

    DETROIT – Amanda Products will launch their new TrailHammer™ line of bumpers and doors for the off-road aftermarket at SEMA Tuesday, Nov. 3 through Friday, Nov. 6, 2015.

    SEMA – the Specialty Equipment Market Association – is the premier automotive specialty products trade event in the world. Partsand accessory manufacturers view it as the ultimate destination for introducing new products and connecting with buyers. (Amanda Products introduced the original prototypes at SEMA 2014.) (more…)

  • Honda Off-Road Reveals Unlimited Ridgeline Off-Road Race Vehicle

    Honda Off-Road Reveals Unlimited Ridgeline Off-Road Race Vehicle

    Honda returns to Desert Off-Road racing with Factory Backed Race Program

    November 3, 2015 – Las Vegas, NV – Marking its return to 4-wheel off-road desert racing, Honda unveiled its new Unlimited Ridgeline race vehicle at the Honda booth at SEMA today. The physical reveal was met with great applause as vehicle was combed over by fans and media alike. The custom built unlimited off-road race vehicle is backed by (HPD) Honda Performance Development, the racing arm of American Honda Motor Company, Inc.

    The Unlimited Ridgeline features a twin-turbocharged Honda HR35TT V6 engine the same engine platform utilized in Honda’s respected Indy Car program. The vehicle also features the best parts and technology available in off-road including, an Albins ST6 sequential transmission, Fox Racing Shocks, Rugged General Grabber Tires, Rigid LED Lights, and KMC Wheels’ new Machete Wheel.

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    The 2015 SCORE Baja 1000 will be the maiden voyage for the new vehicle and team led by team owner/driver, Jeff Proctor.

    “I am excited to launch this new vehicle and team. Being a Honda dealer, this has been a very personal endeavor.  I believe in the Honda platform and I know we can bring long due recognition to (HPD) Honda Performance Development from the off-road culture. I have learned a lot from my 20+ years of racing off-road and I am looking forward to applying all my racing and business knowledge to running a successful program with Honda and all of our partners.” stated Team owner and driver Jeff Proctor.

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    The Honda Off-Road Racing Team is sponsored by: Honda, General Tire, Fox Racing, Shox, Rigid Industries, KMC Wheels, Turnkey Marketing, Sparco, Eibach Springs, Neo Synthetics, RPI Racing, PCI Race Radios, K&N Air Filters, and Fiberwerx Off-Road Fiberglass.

    The physical reveal at SEMA was accompanied by a full photo set and reveal video produced by motorsports production powerhouse Mad Media. You can see all related content here: http://hondaoff-road.com/

    Follow Honda Off-Road as they tackle the most difficult form of racing on the planet.

    Social Media:
    Twitter: https://twitter.com/HondaOffRoadHPD
    Facebook: https://www.facebook.com/hondaoffroadracing/
    Instagram: https://instagram.com/hondaoffroadracing/
    Youtube : https://www.youtube.com/channel/UCWE14VmWRvRaA_PxkTZYAJw

    About Mad Media: 
    Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.
  • Federal-Mogul Motorparts ‘Tech First’ Initiative Now Reaching Thousands of North American Automotive Service Locations

    Federal-Mogul Motorparts ‘Tech First’ Initiative Now Reaching Thousands of North American Automotive Service Locations

    Southfield, Michigan, November 3, 2015 – Addressing the technical education and product support needs of automotive service professionals was one of the first “strategic initiatives” announced in 2014 by newly appointed Federal-Mogul Motorparts Chief Executive Officer Daniel Ninivaggi. In the past year, this initiative, known as “Tech First,” has reached critical mass through the launch and continued expansion of the company’s innovative Garage Gurus(TM) technical education network, its fleet of Web-connected “Gurus-On-The-Go” product technology vans as well as several other new resources now reaching thousands of North American automotive service locations. Federal-Mogul Motorparts is a division of Federal-Mogul Holdings Corporation (NASDAQ: FDML). (more…)

  • New Warn Industries WARN Ascent™ Bumpers Combine Low-profile Styling   with Trail-ready Performance

    New Warn Industries WARN Ascent™ Bumpers Combine Low-profile Styling with Trail-ready Performance

    New Ascent Bumpers fit many full-size Ford, Chevy and Dodge trucks

    Clackamas, OR (11/2/2015) — The WARN Ascent™ Bumper gives truck owners a low-profile aftermarket bumper option that not only blends fit and function, but makes installing a winch easier than ever.

    Designed to fit popular full-size Ford, Chevy and Dodge trucks, the new Ascent Bumper also fits something else very well indeed: WARN winches. These unique bumpers come fully winch ready, with a winch plate that accepts most of the legendary WARN mid-frame winches up to 12,000 lb. capacity, including WARN ZEON® Platinum™. Quick access cutouts make it easy to mount winches even after the bumper is in place.

    Of course the Ascent Bumper was designed to look great, but these bumpers are also extremely functional. When it’s time for work or play, truck enthusiasts will appreciate the built in high-performance features. For example, integrated eyelets for D-shackles (sold separately) are right up front and ready to go. Constructed of 11-gauge steel with a durable textured black powder coat finish, these bumpers are built to withstand the elements. The angled contour, coupled with the low-profile design, ensures good tire clearance and the enhanced approach angles needed to optimize off-road performance.

    When it comes to integrating style and functionality, there’s nothing else like the WARN Ascent Bumper. Not even close.

    Key features:

     Angled design sits high, to maintain maximum ground clearance and approach angles

     Winch ready—accepts most WARN mid-frame (foot-down) winches up to 12,000 pounds: ZEON and ZEON Platinum, 9.5cti, 9.5 xp, XD9000i, XD9000, M8000, and VR winches.

     Bumper features integrated dual light ports to mount auxiliary flood or spot sights (lights sold separately)

     Welded recovery points, ready for D-shackles (sold separately)

     Durable black textured powder coat over 11-gauge steel withstands rigorous salt spray testing, delivering up to 2X corrosion protection

     Bumper accommodates oversize tires

     Easy to install—Pre-drilled bolt holes and cutouts make it easy to mount a WARN winch, even after bumper install

     Designed to fit 2014–15 model year Ford F150; 2015 Super Duty F250 & F350; 2015 Ram 1500, 2500 & 3500; and 2015 Chevy Silverado 1500, 2500 & 3500

    For more information on the full line of WARN products, please go to www.warn.com. Join our Facebook page for the most current WARN information and to see vehicles sporting the WARN Brand www.facebook.com/WARNfans.

    About Warn Industries

    Warn Industries is the world’s most recognized brand in off-road products such as hub locks and vehicle recovery winches. The company designs, manufactures and markets a full line of off-road equipment and accessories that enhance the performance of four-wheel-drive and powersport vehicles. Warn Industries has employees in and around Portland, Ore., Livonia, Mich., and the Netherlands.

  • Wide-ranging WARN Industries New Product Lineup Led  by Low-profile Ascent™ Full Size Truck Bumpers

    Wide-ranging WARN Industries New Product Lineup Led by Low-profile Ascent™ Full Size Truck Bumpers

    ZEON® Platinum™ 12-S with Spydura® Pro Synthetic Line Also Debuts

    Las Vegas, NV (11/3/2015) For 2016, WARN Industries will introduces a bumper crop of WARN new products at SEMA. Led by the winch-ready WARN Ascent™ Bumpers for Ford, Chevy and Dodge full size trucks, the new product lineup includes everything from the 12,000 pound ZEON® 12-S Platinum Winch spooled with WARN Spydura® Pro to an appealing lineup of Epic Winch Accessories. (more…)

  • Mike Rowe, TV Host, Writer, Proponent of Trade Professionals, to Support Launch of Wagner® OEX Brake Pads

    Mike Rowe, TV Host, Writer, Proponent of Trade Professionals, to Support Launch of Wagner® OEX Brake Pads

    Host of CNN’s ‘Somebody’s Gotta Do It’ to Highlight Importance of Automotive Technicians

    While Telling Technology Story Behind Latest Wagner Braking Innovation

     

    Southfield, Michigan, November 2, 2015 – Mike Rowe, the internationally recognized television host, writer and proponent of professionals in the skilled trades, has signed on to support the launch of the Wagner® brand’s latest automotive braking innovation, Wagner OEX brake pads. Wagner OEX pads and other Wagner brake products are manufactured and marketed by Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corporation (NASDAQ: FDML) and a premier supplier of advanced friction products to several of the world’s largest vehicle manufacturers. (more…)