Category: Press Release

ARB 4×4 Accessories Celebrates 40 Years!

Introducing Our First Off Road Icon

We asked you to help us choose four of the most iconic 4WDs from the last four decades as part of our Off Road Icons project. We couldn’t be more pleased to announce the first Off Road Icons vehicle – the Toyota Land Cruiser 40 Series.

The Toyota Land Cruiser 40 Series was Toyota’s best selling vehicle in the 60’s and maintained a healthy 24-year lifespan on the market. More than one million were sold around the world with 121,000 sold in Australia. The reason for its popularity was clear; it was the first four wheel drive designed with the everyday family in mind. Its durability stands the test of time with many seen on the roads today. In a testament to its popularity, in 2006 Toyota developed the FJ Cruiser, a modern interpretation of its old counterpart.

The Toyota Land Cruiser 40 Series, Australia’s first standard family wagon, known for its versatility and reliability, it’s no wonder it was voted in as one of Australia’s most iconic 4WDs.

Key Stats:

* 24 years in production, from 1960 – 1984

* The most versatile vehicle of its era

* One million sold around the world (121,000 in Australia)

* Short (FJ40), middle (FJ43) and long (FJ45) wheelbase variants

* Used by farmers, rural drivers and everyday families

Unique Features:

* Removable doors, roof, and windshield

* Folding jump seats allowed for two more passengers and maximum cargo space

* Compatible with GM’s small block engines

Toyota Land Cruiser 40 Series Video

OFF ROAD ICONS

In celebration of our 40th anniversary, we are selecting four of the most iconic 4WDs of the last four decades, restoring them to their former glory and pitting them up against one of Australia’s most iconic 4WD destinations… the Simpson Desert.

VISIT THE OFF ROAD ICONS SITE

June 3, 2015

NecksGen HNR

We all know how important safety is these days in off-road racing with the vehicles getting bigger, heavier, faster and needing to stop that much quicker. Neck restraints have not been made mandatory yet across the board but even BITD has a section in their rules about them…

SCR4: NECK RESTRAINT
Best In The Desert Racing Association strongly recommends that any and all persons driving or riding in any class race vehicle wear a neck restraint designed for racing.

On any given weekend there are thousands of racers across the United States racing in things from trick trucks, sprint cars, to touring cars, and every racer wants to spend time concentrating on one thing: Going fast. Nobody wants to be worried about their shoulder belts slipping off, or the sore spots wearing on their collarbones or chest from their head and neck restraint. They just want to drive.

After just one race with the NecksGen REV, most people agree it was the last thing on their mind, and they forgot it was even there. Racers are typically very picky about how things are set up in their car, and they like everything to be a certain way, so to be told, “Yeah, it felt like I wasn’t wearing anything at all” is a big compliment.

Of course comfort isn’t the only feature that the REV offers. It has improved side impact protection, quick release helmet hardware that mounts to industry standard locations, belt guides to keep your shoulder harnesses in place, Kevlar tethers with stainless steel buckles, and is made from an ultra strong carbon composite material right here in the USA. The NecksGen REV can be found at dealers across the country, or at www.NecksGen.com.

At NecksGen, the number one question asked is, “Why should I choose your device over any of the others?”. The primary answer is a simple one. Comfort. You see, all SFI 38.1 head and neck restraints conform to the same strict testing standards, so while the REV is a big step in improving driver safety, the primary reason most people prefer the REV over any other device is that it is just more comfortable to wear.

NecksGen REV is available in three different sizes and will accommodate 2” and 3” belts on the bigger sizes.

About Race-Dezert.com
Race-Dezert.com was created by off-road enthusiasts, giving off-roaders a place online to share information about the sport and culture of off-road racing. Based in Southern California, Race-Dezert.com highlights the off-road disciplines of desert racing, short course off-road, stadium truck racing, rally raid, rally racing and rock crawling.

Our goal is to connect the world of off-road racing globally, bringing people together through the common denominator of off-road culture. Whether you are a racer, a promoter, a chase team member, a casual fan, or just interested in learning about off-road, Race-Dezert.com is a place where you can learn about the sport and culture of off-road racing.

June 3, 2015
OMIX-ADA ACQUIRES TWO RARE JEEPS FOR ITS CORPORATE COLLECTION

Civilian Jeep J-10 Pickup and FC-150 are Latest Additions

Suwanee, Ga. (June 2, 2015) – Omix-ADA®, the world’s largest independent manufacturer and wholesaler of Jeep® parts and accessories, today announced the addition of two rare civilian Jeeps to its Jeep Collection at the company’s Suwanee, Georgia headquarters.

Following a lengthy search, a 1978 Jeep J-10 pickup and 1959 Jeep FC-150 cab forward pickup were added to the collection. Born of a desire to “preserve Jeep heritage,” the Omix-ADA Jeep Collection was started by President and Founder Al Azadi, and currently showcases more than 20 rare and unique military and civilian Jeeps, ranging from pre-WWII prototypes to the modern day JK Wranglers. (more…)

June 2, 2015
Lucas Oil to Sponsor the Petersen Motorsports Gallery in Los Angeles

Redefining the 21^st Century Museum:

Immersive Technology, Hollywood Effects, and Fine Art Converge

At The Petersen, Creating a Totally Unique Automotive Experience

Museum announces partnerships with top global brands that will introduce innovative new technologies and fine art exhibits, experiences never before seen in a museum setting.

Los Angeles, Calif. (June 1st, 2015) – The Petersen Automotive Museum proudly announces several new partnerships with some of the world’s most prominent brands, including BMW, Maserati, Ford Motor Company and Lucas Oil. These companies join Microsoft’s Forza/Xbox brands, the Automobile Club of Southern California, and Belkin’s Linksys division as valued supporters of the museum’s re-birth. When the totally transformed museum reopens to the public in December 2015, its world-class partners and innovative use of state-of-the-art connectivity and multi-media will set a new international standard for automotive museums.

Lucas Oil, the leading manufacturer of petroleum additives and oils for high performance engines, will proudly sponsor the Petersen Motorsports gallery. With a tremendous presence in motorsports, as well as owner of MAVTV – a television network with its roots in the automotive world, the motorsports gallery will benefit from a strong partner who will bring content and a motorsports programmatic approach to the Petersen.

Italian company Landi Renzo, a maker of eco-friendly engines best known for its compressed natural gas (CNG) powerplants, will sponsor the Petersen’s Alternative Fuels gallery in its opening year.

Since 1994, The Petersen has been the benchmark for automotive museums. Its diverse vehicle collection, diorama-based Streetscape, and educational-outreach programs effectively communicated how the automobile impacted life in Southern California and beyond for over 20 years. As technology and visitor expectations evolve, the museum has reinvented itself to deliver a new experience. The New Petersen will meld the art and engineering of history’s fastest and most beautiful automobiles with cutting-edge technology, including augmented reality and realistic simulators to redefine the 21^st century museum experience. The Petersen is currently on schedule to complete its year-long total transformation in December 2015. The Wilshire Boulevard building, the western entrance to “museum row,” promises to be one of the truly iconic architectural designs in Los Angeles.

Select partnership opportunities still remain for The New Petersen. For more information about The Petersen Automotive Museum, please visit www.petersen.org or call 323/930-CARS.

The Petersen Automotive Museum Foundation is a 501(c)(3) nonprofit educational institution. The Museum is located at 6060 Wilshire Boulevard (at Fairfax) in Los Angeles, California 90036. For general Museum information, call 323/930-CARS or visit the Museum’s Web site at:www.petersen.org.

June 2, 2015
ICON Vehicle Dynamics 2005-UP Ford Super Duty Bolt-In Coilover Conversion Systems

When it comes to Ford Super Duty performance suspension systems and shock absorbers ICON Vehicle Dynamics is the industry leader. Countless hours of in-house research and development and thousands of miles of on and off-road testing have allowed ICON engineers to develop a thorough understanding of these trucks and their true capability. The latest addition to the ICON Vehicle Dynamics line of Ford Super Duty products is a collection of 2.5” Remote Reservoir Bolt-In Coilover Conversion Kits that will add a new level of performance and adjustability to the 2005-UP F-250 and F-350 platform. (more…)

June 1, 2015
Trail-Gear is now offering Jeep YJ Rock Sliders

Rock Sliders are a great way of protecting the rocker panels of your Jeep. Trail-Gear’s heavy duty design can take a pounding from the rocks while keeping body damage to a minimum, allowing you to slide over or between rocks on even the hardest trails without damage. Rock Defense™ Jeep YJ Rock Sliders are made from CNC formed, 3/16” heavy plate steel with optional Rock Tube for added side protection or step. Outer Rock Tubes are 1 ½” OD x .120 wall 1035 DOM tubing. There is no cutting or welding required for the installation of these rock sliders. Just bolt them on and hit the trail. (more…)

May 30, 2015