COBRA
ELECTRONICS COMBINES ITS EXCLUSIVE TECHNOLOGY FEATURES IN NEW
LIMITED EDITION CB
Chicago,
IL - In response to high demand from the trucking industry
for a citizen band (CB) radio that encompasses all of Cobra's
state-of-the-art technology features into one single product,
and due to the popularity of its new NightWatch* CB radio line,
Cobra Electronics Corporation (NASDAQ: COBR), the leading domestic
and international manufacturer of consumer electronics and two-way
communications devices, announced it has added a Limited Edition
CB to its innovative line of NightWatch CB radios.
Cobra's
new Limited Edition CB validates the company's long-term strategy
of enabling users to communicate more safely and effectively while
continuing to offer leading-edge technologies that have established
Cobra as the leader in the CB radio industry.
"The
trucking industry wanted a product that incorporated all of Cobra's
state-of- the-art technologies into one CB radio and we listened,"
said Tony Mirabelli, senior vice president of sales and marketing
for Cobra Electronics. "This is just another example of how
Cobra continues to enhance its products, even in an industry like
CBs where it is the dominant leader.
"All
the products throughout our new line reflect an intensified emphasis
on use, design and innovation. Cobra is aggressively focusing
its efforts to continue to be first-to-market with two-way communications
products that people want to use and need to use," said Mirabelli.
Unlike
other CBs on the market, the Limited Edition product is encased
in a one-of-a-kind sleek champagne platinum vinyl-clad cabinet
featuring Cobra's embossed snake logo. In addition, it features
Cobra's new NightWatch* illuminated two-color front panel display.
The panel is matte black with easy-to-read function settings that
are white during the day. At night, the graphics on the panel
illuminates to a soft blue and green, fully lighting the settings
for easy viewing.
The
unique, solid state, electro-luminescent, multi-colored backlighting,
powered by the same technology used in high-tech instrument panels
in cockpits of jet fighters, Cobra helicopters and Bradley Fighting
vehicles, is used to maximize night vision while minimizing eye
fatigue. Cobra's NightWatch technology also features a dimmer
control, enabling users to adjust the complete front panel, signal
strength meter, channel indicator and status LEDs to their personal
taste.
Also
included with the CB is a certificate of authenticity that details
the performance specifications of the radio. "Professional
truck drivers spend 40 percent of their drive time at night, where
visibility can be limited," Mirabelli said. "We developed
and incorporated the NightWatch technology in our CBs so that
users can see the function settings in complete darkness or low
light while still providing ultra-clear communications and functionality."
Cobra's
Limited Edition CB also features Cobra's exclusive SoundTracker*
technology, a noise reduction system that is designed to specifically
cut noise and strengthen outgoing signals by more effectively
using the available RF power output, virtually eliminating static.
In addition, it includes a nine-foot microphone that can be easily
reached from any area of the vehicle.
Cobra's Limited Edition CB will be available in June, 2000 while
supplies last. It can be found at major travel centers and authorized
dealers for a suggested retail price of $229.95.
Cobra
Electronics Corporation (NASDAQ: COBR), headquartered in Chicago,
Illinois, is a leading domestic and international manufacturer
of consumer electronics and two-way communications devices that
help people communicate more effectively. Cobra Electronics manufactures
products in a wide variety of markets, including safety/radar
detection systems, two-way radios, citizen band radios and CB
accessories.
Unlike
other CBs on the market, the Limited Edition product is encased
in a one-of-a-kind sleek champagne platinum vinyl-clad cabinet
featuring Cobra's embossed snake logo. In addition, it features
Cobra's new NightWatch* illuminated two-color front panel display.
The panel is matte black with easy-to-read function settings that
are white during the day. At night, the graphics on the panel
illuminates to a soft blue and green, fully lighting the settings
for easy viewing. 