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COBRA ElectronicsChicago, IL - Targeted towards outdoor enthusiasts who want a reliable two-way communication system and up-to-the-minute weather reports, Cobra Electronics Corporation (NASDAQ: COBR) announced its new microTALK* FRS- 315WX, the industry's first family radio service (FRS) device that provides access to NOAA (National Oceanic Atmospheric Administration) weather channels and features Cobra's exclusive Weather Alert* system.

This first-to-market technology enables users to be forewarned of potential weather-related emergencies before they happen. The FRS-315WX is part of the new line of microTALK two-way radios being showcased in Cobra's booth in the Las Vegas Convention Center at the Consumer Electronics Show (CES) in Las Vegas last January.

The microTALK FRS-315WX is equipped to give up-to-the-minute local weather emergency information 24 hours a day, 7 days a week anywhere in the U.S. It also features a new, unique Weather Alert system that uses emergency signals from NOAA to notify microTALK FRS users of local weather emergency information in the area. Cobra's Weather Alert feature is active when the radio is in standby or power save mode, and will sound the NOAA emergency alarm when there is a weather-related emergency so users can take appropriate safety measures.

"With the introduction of the microTALK FRS-315WX, Cobra is expanding the potential of two-way radios by making them not only state-of-the-art communications devices, but essential safety tools that provide valuable information to those who enjoy outdoor activities like hiking, camping, and skiing," said Tony Mirabelli, senior vice president of sales and marketing at Cobra Electronics.

"In addition to accessing 24-hour information on local weather conditions, outdoor enthusiasts now have a secure and easy-to-use method of communicating, staying in contact with their group and alerting them of potentially dangerous weather conditions."

The microTALK FRS-315WX is water resistant, which makes it ideal for all types of outdoor use. The device comes in a cool Platinum Mist color and sports a compact, ergonomic design that includes a SoftGrip* cabinet for easy handling and a retractable antenna for convenient storage. The microTALK FRS-315WX features a backlit LCD display that allows for easy viewing at night or in dark conditions. In addition, it comes with a belt-clip holster that provides consumers with a convenient way to wear the device and can also function as a desk stand.

The microTALK FRS-315WX offers clear, two-way communications for up to two miles and provides 14 channels and 38 sub-channels allowing 532 possible addresses for communication. It is also equipped with channel and sub-channel scanning and 10 memories with memory scan. Special user-friendly features of the microTALK FRS-315WX include an incoming "call alert" to enable one microTALK unit to ring another simply by pushing the "call" button. To receive a call, users have the option of using Cobra's exclusive VibrAlert* feature, which acts like a vibrating pager to alert the user of an incoming call. Also included is a "roger beep" feature that indicates the completion of one user's transmission and signals the other user to talk.

The microTALK FRS-315WX includes Private Call* voice scrambling for secure conversations and an Auto Squelch feature that silences the radio at all times except when a signal is received.

The microTALK FRS-315WX will be available in June, 2000 at most retail stores nationwide for a suggested retail price of $129.95.

Cobra Electronics Corporation (NASDAQ: COBR), headquartered in Chicago, Illinois, is a leading domestic and international manufacturer of consumer electronics and two-way communications devices that help people communicate more effectively. Cobra Electronics manufactures products in a wide variety of markets, including safety/radar detection systems, two-way radios, citizen band radios and CB accessories.

For further information, contact:
Cobra Electronics
(773) 889-3087


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