 Auburn 
                Hills, Michigan, Aug 1, 2001 - With its unique 
                package of bold styling, best-in-class roominess, superb ride 
                and handling, performance, safety and capability, the all-new 
                2002 Dodge Ram 1500 offers a combination of attributes that no 
                other full-size pickup can match. Now the all-new Ram will set 
                itself further apart from the pack, with pricing that is as much 
                as $925 below 2001 levels.
Auburn 
                Hills, Michigan, Aug 1, 2001 - With its unique 
                package of bold styling, best-in-class roominess, superb ride 
                and handling, performance, safety and capability, the all-new 
                2002 Dodge Ram 1500 offers a combination of attributes that no 
                other full-size pickup can match. Now the all-new Ram will set 
                itself further apart from the pack, with pricing that is as much 
                as $925 below 2001 levels.
              The base price 
                on the 2002 Dodge Ram 4x2 Regular Cab ST 1500 will be $17,670 
                ($715 destination included), which is $120 less than the previous 
                Ram. A typically-equipped Ram Regular Cab ST 4x2 will be $18,865, 
                or $925 less than its predecessor.
              Moreover, 
                all Ram models now include over $800 worth of standard items that 
                previously were optional, including air conditioning, rear disc 
                brakes and larger wheels and tires.
              "The 
                previous Dodge Ram raised the bar in the full-size truck market 
                by introducing features never seen before - bold styling, comfortable 
                interiors, superb ride and handling and new safety features," 
                said Chrysler Group President and Chief Executive Officer Dieter 
                Zetsche. "The all-new 2002 Ram raises the bar even higher 
                by providing a truck that is bigger, bolder and more capable, 
                with unique safety features and what we feel is the best ride, 
                handling and braking package in the segment.
               "We 
                believe this package will set the standard in the full-size pickup 
                market in terms of value as well as innovation."
"We 
                believe this package will set the standard in the full-size pickup 
                market in terms of value as well as innovation."
              The most significant 
                change to the Ram lineup is the all-new Ram Quad CabTM, which 
                has two full-size rear doors and a unique cab/bed proportion that 
                provides the optimum balance between capability and interior functionality, 
                without compromising maneuverability. The bed length has been 
                reduced from 6'6" to 6'3", with the extra three inches 
                added to the cab interior, providing a fully useable and roomy 
                rear cab for passenger carrying or cargo. Unique standard and 
                optional storage features allow the owner virtually limitless 
                storage possibilities for large and/or valuable objects. The base 
                price on the Ram Quad Cab ST 4x2 will be $22,865. A typically-equipped 
                Ram Quad Cab ST 4x2 will be $24,060, only $300 more than its predecessor. 
                Ram Quad Cab 4x4 models will begin at $26,065.
              
              
              The all-new 
                Ram Regular Cab also benefits from the unique cab/bed proportions, 
                with an additional three inches added to the interior. This will 
                make it the largest Regular Cab interior in the segment, providing 
                not only a comfortable seating position for driver and passengers 
                but unmatched interior storage behind the seat. The Regular Cab 
                4x4 models will start at $21,930, only $130 more than the 2001 
                model.
               In 
                addition to its modern interior and exterior, the 2002 Ram features 
                two all-new engines that offer better performance, yet improved 
                fuel economy over their predecessors. The new 3.7-liter Magnum 
                V-6 replaces the 3.9-liter V-6 and produces 215 horsepower, compared 
                to 175 horsepower from the 3.9-liter engine. The new 4.7-liter 
                Magnum engine succeeds the 5.2-liter Magnum V-8 and boasts an 
                improved 240 horsepower over the 235 horsepower 5.2-liter engine. 
                Both engines will produce approximately one mile per gallon better 
                fuel economy than the previous engines. The 5.9-liter Magnum V-8 
                engine rounds out the Ram 1500 powertrain lineup.
In 
                addition to its modern interior and exterior, the 2002 Ram features 
                two all-new engines that offer better performance, yet improved 
                fuel economy over their predecessors. The new 3.7-liter Magnum 
                V-6 replaces the 3.9-liter V-6 and produces 215 horsepower, compared 
                to 175 horsepower from the 3.9-liter engine. The new 4.7-liter 
                Magnum engine succeeds the 5.2-liter Magnum V-8 and boasts an 
                improved 240 horsepower over the 235 horsepower 5.2-liter engine. 
                Both engines will produce approximately one mile per gallon better 
                fuel economy than the previous engines. The 5.9-liter Magnum V-8 
                engine rounds out the Ram 1500 powertrain lineup.
              Ram established 
                itself as the leader in ride and handling with the previous model, 
                and the 2002 model will take that position to another level with 
                the introduction of several major enhancements. The foundation 
                of the system is an all-new hydroformed frame that is stiffer, 
                yet more weight efficient than the previous model. A new rack-and-pinion 
                steering system on both 4x2 and 4x4 models provides a more responsive 
                and precise steering feel. The new independent front suspension 
                on 4x4 models provides the right blend of on-road comfort and 
                off-road capability. Ram offers the largest brake system in the 
                segment and the largest standard and optional wheel and tire packages 
                among full-size pickups. This combination of features will give 
                Ram owners both comfort and control.
              
               Ram 
                - A Safety Leader
Ram 
                - A Safety Leader
                As 
                the first full-size truck with a driver's side air bag and four-wheel 
                anti-lock brakes, the 1994 Ram showed its commitment to safety. 
                The 2002 Ram not only introduces more 'safety firsts' to the full-size 
                market, but shows a total commitment to occupant safety and impact 
                management. The 2002 model will be the first full-size pickup 
                to offer optional side curtain air bags ($390 for Regular Cab; 
                $490 for Quad Cab models). Pyrotechnic pretensioners in the front 
                outboard seat systems are designed to tighten when the front air 
                bag activates, keeping the occupants safely in place. Lap shoulder 
                belts have been added to the center rear position on the Quad 
                Cab and the front center in the Regular Cab.
              All size passengers 
                have been addressed with the Ram safety package. All three rear 
                seating positions in the Quad Cab can accommodate a child-safety 
                seat and are fitted with tether anchors. On Regular Cab models, 
                both the center and passenger seats are fitted with tether anchors. 
                For shorter drivers, adjustable pedals are available as a $120 
                option (standard on SLT+ models).
              In the event 
                of an impact, the front of the hydroformed frame features computer-modeled 
                indentations and holes in the front rail strips that are designed 
                to absorb more of the impact energy and reduce the force exerted 
                both on passengers in the Ram and the object it impacts.
              "The 
                1994 Dodge Ram sent the message that full-size trucks could be 
                everyday vehicles that are convenient to use, fun to drive and 
                great to look at," Zetsche said. "That model 
                led all other truck makers to consider new variables in re-designing 
                their next trucks. With its performance, styling, safety and roominess 
                - especially the unique cab/box proportion of the Quad Cab model 
                - we believe the 2002 Dodge Ram will again be the truck that all 
                others are measured by."
              The 2002 Dodge 
                Ram 1500 will be built at three plants, including the Dodge City 
                - Warren Truck (Warren, Mich.); St. Louis North (Mo.) and Saltillo 
                (Mexico) assembly facilities. Production of the 2500 (3/4-ton) 
                and 3500 (1-ton) models will continue for one more model year 
                on the existing platform. All-new versions of the 2500 and 3500 
                will be introduced in the 2003 model year.
              Model Base 
                MSRP (including $715 destination) 
                Dodge Ram Regular Cab ST 4x2 $17,670 
                Dodge Ram Regular Cab ST 4x4 $21,930 
                Dodge Ram Quad Cab ST 4x2 $22,865 
                Dodge Ram Quad Cab ST 4x4 $26,065