1/4/01, Auburn Hills, MI - DaimlerChrysler will discontinue Jeep Cherokee production by the middle of this year. Originally scheduled to end production in November 2000, the company continued production in order to meet demand in the market place. "The Jeep Cherokee has had one of the longest and most successful rides in the history of the automotive industry," said Tom Sidlik, DaimlerChrysler Executive Vice President of Procurement and Supply and General Manager - Jeep Operations. "Jeep invented the compact SUV segment with Cherokee 18-years ago, and with the launch of the all-new Jeep Liberty, we will further enhance and broaden the overall Jeep brand." As the company prepares to launch the new Jeep Liberty this spring at TNAP, employees from Jeep Cherokee production have been transitioning to the new operation to train for the production ramp up. Ending Cherokee production this year will ensure a smooth transition and a stable launch of the Jeep Liberty. Currently about 500 employees have been trained and are working in the new facility. The Jeep Cherokee is built at the Parkway Assembly Plant, which will continue building Jeep Wranglers. For
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