Route 2002 brings the thrill and excitement of on- and off-road driving, on specially designed courses, while conveying safety and education messages to consumers in an interactive and entertaining environment. The event is divided into three driving programs: Dodge City, The Chrysler Proving Grounds, and Jeep 101. Each driving program takes place simultaneously but on separate courses. People can drive six different courses in all, and are encouraged to drive every course in order to best experience the tremendous capabilities of all the vehicles. In addition to putting people in the driver's seat in a safe, educational and entertaining environment, Route 2002 features a number of interactive displays and lifestyle activities for members of the whole family. Attendees can register to win a number of sweepstakes and prizes including a new vehicle lease, trip giveaways, and other consumer products. Route 2002 is free of charge and is open to the public on a pre-registration basis. Interested consumers can call 1-866-ROUTE-02 or can visit any of the three brand websites (www.Chrysler.com, www.Dodge.com or www.Jeep.com) for registration information (key word: Route 2002). Invitations
for Route 2002 are mailed in advance to current and prospective
owners encouraging them to call the registration number to reserve
a time to participate. Sessions are scheduled hourly: "Route 2002 is an excellent chance for people to come out, get behind the wheel and experience the performance and capabilities firsthand, whether someone is considering purchasing a Chrysler, Dodge or Jeep, is already an owner, or just wants to test drive vehicles they may not normally drive," said Jeff Bell, Vice President, Marketing Communications, DaimlerChrysler Corporation. "Route 2002 is more than a test-drive opportunity. People who walk away from the event will have improved their driving skills and will be more prepared to handle potentially difficult driving situations in the future." Lou Bitonti, Senior Manager, Global Corporate Events, said: "With all the activities, games, displays and giveaways, there's something for virtually every member of the family. Since Route 2002 is free to all participants, it's a great alternative for people looking for something different to do on the weekend." In addition to the driving courses, each of the three areas of Route 2002 will feature specific lifestyle activities, displays and products that align with each vehicle brand. The three driving programs featured on the Route 2002 tour are: Dodge City, the name of the on- and off-road course for the Dodge brand. Consumers will be able to view the Dodge concept and historical cars in each Route 2002 market and will be able to test-drive the following vehicles: Ram 1500, Ram 2500, Durango, Dakota, Intrepid, Neon, Caravan, Stratus Coupe, and Stratus Sedan. Drivers can time their tire-changing skills in the NASCAR Pit Crew Challenge, have their picture taken with a NASCAR Intrepid and can take a spin on the simulated Winston Cup Race game. The Chrysler Proving Grounds, named after the company’s test track in Chelsea, Mich., educates attendees on the rich heritage of the Chrysler brand. The Chrysler Proving course of slalom curves, tar strips, and other obstacles highlight the exceptional performance and agile handling of Chrysler vehicles. This comprehensive test drive course features Chrysler’s Sebring Coupe, Sebring Sedan, Sebring Convertible GTC, 300M Special, PT Cruiser and Town & Country minivan. Additional activities include an adult putting green, a putt-putt course for kids and PT Cruiser photo opportunity, to name a few. Jeep 101, the name of the driving courses for the Grand Cherokee, Liberty, and Wrangler off-road and the Grand Cherokee and Liberty on-road. The Jeep Liberty, one of the Jeep brand’s newest models, delivers legendary Jeep off-highway capability with superior on-road ride and handling. Once people have completed the rigorous Jeep 101 driving courses, they can check out the many Jeep activities including a Jeep bike course and rock-climbing wall. Those interested in more information on the Route 2002 tour can call 1-866-ROUTE-02.
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Auburn
Hills, Apr 02, 2002 - Thousands of consumers in cities
across the United States will have an opportunity to test-drive
some of the newest and most popular vehicles on the market today.
Dodge, Chrysler, and Jeep® are touring together in a nationwide
event that kicks off in April. Route 2002: An American Road Trip
(Route 2002) begins on April 11 in Houston, Tex., and will continue
through December. The four-day stops in each of the Route 2002
cities will begin on Thursday and conclude on Sunday. Additional
stops on the Route 2002 tour include Philadelphia, Minneapolis,
Cleveland and Atlanta. A complete schedule of dates and locations
will be announced separately.
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