NASHVILLE, 
                TN - Light truck and SUV owners who want to upgrade 
                their tires to the premium on- and off-highway market tire segment 
                now have a unique option in the all new Bridgestone Dueler™ 
                A/T Revo with UNI-T AQII™ technology. The tire, introduced 
                today by Bridgestone/Firestone North American Tire, LLC (BFNT), 
                offers a powerful grip and smooth ride for the ultimate performance 
                on the road or in the rough.
               According 
                to Shu Ishibashi, president of Bridgestone/Firestone North American 
                Consumer Tire Sales Group, "Our new Bridgestone Dueler 
                A/T Revo offers pickup truck and SUV owners the best of both worlds. 
                It has a powerful grip to take on the most rugged routes, even 
                in snow, while still providing a smooth, civilized ride on the 
                highway." Ishibashi added, "With our exclusive 
                UNI-T AQII technology, we're able to produce tires that keep performance 
                up, even as the tread wears down.”
               Designed 
                using the company’s exclusive UNI-T AQII technology, the 
                new Dueler A/T Revo is built with a dual-layer tread compound* 
                for improved grip, wet and dry traction, cut resistance and braking, 
                even when worn. The dual-layer tread compound is an inner tread 
                layer that is exposed as the tread wears, enabling the tire to 
                better grip the road. For enhanced off-road durability, the tire 
                incorporates a two polyester body ply design. 
              A pronounced, 
                aggressive tread pattern and sidewall design with raised white 
                outline lettering gives the Dueler A/T Revo a stylish edge over 
                competing tires. The tire reverses to blackwall, for sleek, streamlined 
                good looks for those desiring a more refined image. The Dueler 
                A/T Revo comes in 27 popular 15-, 16- and 17-inch P-metric and 
                light truck sizes to fit a wide variety of domestic and imported 
                pickups, SUVs and light truck applications. It is available in 
                load ranges C, D and E in the light truck sizes, carries a UTQG 
                rating of 500 A (traction) and B (temperature) on the P-metric 
                sizes, and comes with a 50,000 mile warranty.
               UNI-T® 
                is an acronym for Ultimate Network of 
                Intelligent Tire Technology. It features three core elements: 
                CO•CS®, a Computer Optimized Component System which 
                allows design and manufacturing processes to work more cooperatively, 
                leading to a more efficient tire that doesn't sacrifice one area 
                of performance for improvements in another; O-Bead®, a more 
                round structure that minimizes overlapped joints in the bead area 
                for improved ride; and L.L. Carbon® (Long Link Carbon) which 
                helps the rubber compound resist microscopic tread tearing related 
                to wear.
               
UNI-T 
                AQ™ is the second generation of the technology, with AQ 
                being an acronym for "Advanced Quality." Tires with 
                UNI-T AQ feature a dual-layer tread and extended performance compound, 
                providing drivers with more consistent wet performance as the 
                tires age and wear.
               UNI-T AQII™ 
                , the newest development, incorporates a variety of improvements 
                to the earlier UNI-T and UNI-T AQ technologies to give drivers 
                even stronger wet and dry performance, both when the tire is new 
                and when it is worn. Tires with UNI-T AQII feature Super Extended 
                Performance Optimization, which involves a Super Extended Performance 
                Compound (EPC), and an enhanced version of the dual-layer tread. 
                The Super EPC contains an anti-hardening resin and a link stabilizing 
                agent that helps reduce the normal hardening process that occurs 
                as a tire ages.
              Nashville, Tennessee 
                based Bridgestone/Firestone North American Tire, LLC (BFNT) is 
                a subsidiary of Bridgestone/Firestone Americas Holding, Inc., 
                whose parent company, Bridgestone Corporation of Japan, is the 
                world’s largest tire and rubber manufacturer. BFNT develops, 
                manufactures, and markets Bridgestone, Firestone, Dayton and private 
                and associate brand tires. The company is focused on wholesale 
                and original equipment markets, supplying passenger, light truck, 
                commercial vehicle, off-road, agriculture and other tires to its 
                customers in North America.