<%@LANGUAGE="VBSCRIPT"%> ROCKCRAWLER.com - Bridgestone Debuts Dueler A/T Revo Tire

Bridgestone Dueler A/T RevoNASHVILLE, TN - Light truck and SUV owners who want to upgrade their tires to the premium on- and off-highway market tire segment now have a unique option in the all new Bridgestone Dueler™ A/T Revo with UNI-T AQII™ technology. The tire, introduced today by Bridgestone/Firestone North American Tire, LLC (BFNT), offers a powerful grip and smooth ride for the ultimate performance on the road or in the rough.

According to Shu Ishibashi, president of Bridgestone/Firestone North American Consumer Tire Sales Group, "Our new Bridgestone Dueler A/T Revo offers pickup truck and SUV owners the best of both worlds. It has a powerful grip to take on the most rugged routes, even in snow, while still providing a smooth, civilized ride on the highway." Ishibashi added, "With our exclusive UNI-T AQII technology, we're able to produce tires that keep performance up, even as the tread wears down.

Designed using the company’s exclusive UNI-T AQII technology, the new Dueler A/T Revo is built with a dual-layer tread compound* for improved grip, wet and dry traction, cut resistance and braking, even when worn. The dual-layer tread compound is an inner tread layer that is exposed as the tread wears, enabling the tire to better grip the road. For enhanced off-road durability, the tire incorporates a two polyester body ply design.

A pronounced, aggressive tread pattern and sidewall design with raised white outline lettering gives the Dueler A/T Revo a stylish edge over competing tires. The tire reverses to blackwall, for sleek, streamlined good looks for those desiring a more refined image. The Dueler A/T Revo comes in 27 popular 15-, 16- and 17-inch P-metric and light truck sizes to fit a wide variety of domestic and imported pickups, SUVs and light truck applications. It is available in load ranges C, D and E in the light truck sizes, carries a UTQG rating of 500 A (traction) and B (temperature) on the P-metric sizes, and comes with a 50,000 mile warranty.

UNI-T® is an acronym for Ultimate Network of Intelligent Tire Technology. It features three core elements: CO•CS®, a Computer Optimized Component System which allows design and manufacturing processes to work more cooperatively, leading to a more efficient tire that doesn't sacrifice one area of performance for improvements in another; O-Bead®, a more round structure that minimizes overlapped joints in the bead area for improved ride; and L.L. Carbon® (Long Link Carbon) which helps the rubber compound resist microscopic tread tearing related to wear.

BridgestoneUNI-T AQ™ is the second generation of the technology, with AQ being an acronym for "Advanced Quality." Tires with UNI-T AQ feature a dual-layer tread and extended performance compound, providing drivers with more consistent wet performance as the tires age and wear.

UNI-T AQII™ , the newest development, incorporates a variety of improvements to the earlier UNI-T and UNI-T AQ technologies to give drivers even stronger wet and dry performance, both when the tire is new and when it is worn. Tires with UNI-T AQII feature Super Extended Performance Optimization, which involves a Super Extended Performance Compound (EPC), and an enhanced version of the dual-layer tread. The Super EPC contains an anti-hardening resin and a link stabilizing agent that helps reduce the normal hardening process that occurs as a tire ages.

Nashville, Tennessee based Bridgestone/Firestone North American Tire, LLC (BFNT) is a subsidiary of Bridgestone/Firestone Americas Holding, Inc., whose parent company, Bridgestone Corporation of Japan, is the world’s largest tire and rubber manufacturer. BFNT develops, manufactures, and markets Bridgestone, Firestone, Dayton and private and associate brand tires. The company is focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off-road, agriculture and other tires to its customers in North America.


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