"The 'Home for the Holidays' program was an excellent tool to shift consumers' attention from the 'deal' - rebates and APR special financing - to the value of our vehicles," said Jim Schroer, Executive Vice President - Global Sales and Marketing. "Since launching 'Home for the Holidays', all of our sales indicators are up: showroom traffic, closing ratios and most importantly, sales."
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Auburn
Hills, MI
- Chrysler Group announced the extension of its powertrain protection
plan, which provides - at no charge - a seven-year/100,000-mile
powertrain protection plan on any new 2001 and 2002 Chrysler,
Jeep® or Dodge vehicle purchased through March 31, 2002.
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