<%@LANGUAGE="VBSCRIPT"%> ROCKCRAWLER.com - BesTop to Celebrate 50th Anniversary
BesTop to Celebrate 50th Anniversary

Broomfield, CO - Bestop Inc., the leading manufacturer of aftermarket soft tops, hardtops, and accessories, for small sport utility vehicles and functional accessories for pickup trucks and SUVs, turns 50 next year. The company will commemorate its rich history and bright future with a 12-month-long celebration beginning in January 2004.

Bestop will unveil its 50th anniversary website in January, where visitors will have the opportunity to register to win a Jeep CJ-7, loaded with products from Bestop and other prominent manufacturers. Visitors to the site will also be able to vote for new products, learn about the history of Bestop and challenge their off-road skills in an interactive game. The company also plans to release a series of Limited Edition special products emphasizing the high quality and innovation that Bestop is known for.

Bestop will take its anniversary celebration on the road to consumer and trade events such as the SEMA Spring Expo, Easter Jeep Safari, and Off Road Expo. The "Bestopalooza Tour" will kick off at SEMA 2003 in Las Vegas in November and continue through 2004.

Founded in 1954 in Boulder, Colorado, Bestop has 150 distributors worldwide and is an OE supplier to DaimlerChrysler, Ford and General Motors. Bestop is owned by Magna International, one of the largest automotive parts manufacturers in the world. For more information, visit Bestop on the web at www.bestop.com.


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