No
vehicle illustrates the legendary Jeep 4x4 capability
more than the Wrangler, the heart and
soul of the Jeep
brand. Wrangler is the “icon” of the brand,
offering open-air fun and freedom with award-winning off-road
capability to young buyers, seasoned off-road enthusiasts,
and those who are young at heart.
“Jeep Wrangler appeals to a broad spectrum of people,
who no matter what their age, possess an ageless spirit
and appreciate the amazing capability,” said Jeff
Bell, Vice President — Jeep, DaimlerChrysler Corporation. “Wrangler’s
youthful image and freedom to travel anywhere, delivers
a one-of-a-kind adventure as only an authentic Jeep vehicle
can.”
WRANGLER RUBICON ADDS A NEW CHAPTER
Adding a new chapter to the Wrangler legacy, the Jeep
Wrangler Rubicon model made its debut in 2003 as a Jeep-engineered
extreme off-road model that continues into the 2004 model
year in limited production.
The
Rubicon model builds on the award-winning capability
of Wrangler with an off-road system that includes
locking
front and rear differentials, front and rear Dana model
44 axles, four-wheel disc brakes and a 4:1 low-range transfer
case. Not only is this premier off-road package fully synthesized
by Jeep engineers, it’s an exceptional value to customers.
“Wrangler Rubicon owners get a rig that is ready
for serious off-road trails at a significant savings, compared
to the costs of modifying the vehicle with aftermarket
hardware,” said Craig Love, Vice President — Jeep
Product Team. “This vehicle allows serious off-road
enthusiasts the opportunity to drive over some of the most
extreme trails in the country, and then drive it home,
not load it on a trailer.”
The
Rock-Trac™ transfer case with 4:1 low range
slows vehicle speed to give the driver more control and
increases the amount of torque available at the wheels.
The Wrangler Rubicon also features Goodyear Wrangler “Maximum
Traction/Reinforced” 31-inch tall tires with a beefy
tread pattern that wraps around the sidewall to help grab
ledges along the trail. This state-of-the-art off-road
tire includes a three-ply sidewall and advanced silica
compound for excellent durability and puncture resistance.
These LT245/75R16 tires add an extra half-inch of ground
clearance to the Rubicon model.
The
Jeep Wrangler Rubicon features unique exterior design cues
that include heavy gauge diamond-plate sill guards,
16-inch five-spoke aluminum wheels and a “Rubicon” graphic
placed prominently on each side of the hood.
OPEN-AIR FUN COMBINED WITH 4X4 CAPABILITY
Jeep Wrangler continues as the only open-air sport-utility
vehicle with legendary Jeep 4x4 capability.
“We continue to sell Wranglers to off-road enthusiasts,
the opinion leaders who recognize there is no substitute
for the original, younger buyers and those who want a specialty
vehicle as their second or third vehicle,” said Bell. “Wrangler
stands out as a specialty vehicle with no competitors that
can match the emotional connection with the outdoors and
the excitement of driving with the top down, doors off
and, if desired, the windshield down on the trails.
The Jeep Wrangler lineup for 2004 includes X, SE, Sport,
Rubicon and Sahara soft top models. A hard top with full
steel doors, roll-up windows and tinted glass is available
on all models. Also optional is a dual-top package that
includes both a hard top and soft top in matching colors.
For 2004, a new Ravine aluminum wheel design is standard
on Sahara models and optional on Sport models. Additionally,
Wranglers are now available in right-hand versions for
North American markets for purposes such as rural postal
delivery.
For
2004, a new spare tire cover for the 30” tire
is available on Sahara, the AM/FM/CD is the standard radio
configuration, tilt steering wheel is now standard on the
X and SE, and the leather wrapped steering wheel is packaged
with speed control.
The
Jeep Wrangler X, Sport, Sahara and Rubicon models feature
as standard equipment the 4.0-liter
Power Tech™ I-6
mated to a five-speed manual transmission or available
42RLE four-speed automatic transmission. The 4.0-liter
engine is rated at 190 horsepower (142 kW) at 4,600 rpm
and 235 lb.-ft. (319 N•m) of torque at 3,200 rpm.
The
Jeep Wrangler SE is equipped with the 2.4-liter Power
Tech I-4 engine, which is the same engine
that powers the
Jeep Liberty. The 2.4-liter engine provides 150 horsepower
(112 kW) at 5,200 rpm and 165 lb.-ft. (224 N•m) of
torque at 4,000 rpm. The Wrangler SE also includes the
five-speed manual transmission or the available four-speed
automatic transmission. Jeep Wrangler X, Sport and Sahara
models include a Quadra-Coil suspension and a Command-Trac® four-wheel
drive transfer case.
Safety
features standard on all Jeep Wranglers include next-generation
air bags, a driver’s side
constant force retractor, self-adjusting low-tension
three-point
belts, height-adjustable shoulder belts and energy-absorbing
foam in the sport bar and trim around the windshield and
back of the hard top.
For
2004, the Jeep Wrangler’s new
exterior color is Electric Lime Green and Solar Yellow.
Sold
in 100 countries around the world, Jeep Wrangler is available
in right- and left-hand drive
versions. Wrangler
is built at DaimlerChrysler’s Toledo (Ohio) Stickney
Avenue assembly plant.
2004 FEATURE HIGHLIGHTS
CHASSIS
• New
Ravine wheel
• Right-hand-drive model available for U.S. retail market
BODY
• New
exterior color: Electric Lime Green and Solar Yellow
• New 30-inch spare tire cover with Sahara logo
• Optional locking fuel cap
INTERIOR
• CD
player now standard on X, Sport, Sahara and Rubicon
• Tilt steering standard on all models
PRODUCT CHRONOLOGY
2003 MODEL YEAR
• Wrangler
Rubicon model added
•
2.4-liter Power Tech™ DOHC, 16-valve I-4 engine replaces
2.5-liter engine
• 42RLE four-speed automatic transmission with skid plate
is optional with 2.4-liter and 4.0-liter engines
• Optional four-wheel disc brakes
• Sideview mirror redesign
• New front and rear seats
• Interior Upper Head Impact Protection to meet 2003 federal
standard
• LATCH (Lower Anchors and Tethers for CHildren)
• On-Board Refueling Vapor Recovery (ORVR)
2002 MODEL YEAR
• Wrangler
X model added
• All-new HVAC (heating, ventilation and air conditioning)
system
• Premium audio system adds front tweeters
2001 MODEL YEAR
• Four-ply
soft top
•
Amplified subwoofer — Optional with all radios
• New anti-lock brake system
• Long-life 100,000-mile engine coolant
• New steering column tilt mechanism
• User-ready child seat anchorage system
• Plastic Add-a-Trunk
2000 MODEL YEAR
• NV3550 five-speed manual transmission with synchronized
Reverse — 4.0-liter engine
• 4.0-liter engine modifications for lower emissions and
improved durability
• Child seat tether anchorages included with rear seat
• 4.0-liter engine meets Low Emission Vehicle (LEV) requirements
in CA, ME, MA, NY, VT and the Northeast Trading Region
states
1999 MODEL YEAR
• Rotary
air conditioning controls with bi-level mode
• Optional AM/FM stereo radio with CD player (mid-year introduction)
• 2.5-liter engine meets Transitional Low Emission Vehicle
(TLEV) standards where required
• Next-generation driver and front passenger air bags (a)
• Passenger air bag cutoff switch (May 1998 introduction)
(b)
(a) Certified to federal regulations that allow less forceful
air bags. Always use seat belts. Remember, a back seat
is the safest place for children.
(b)
Important — Always remove key
and replace cover. Rearward-facing child seats may be
used in the front seat
only with the passenger air bag turned off.
1998 MODEL YEAR
• Sentry Key® theft-deterrent
system available (November 1997 introduction)
• 4.0-liter Power Tech engine meets Transitional Low Emission
Vehicle (TLEV) standards where required
• Dual Top Group (spring 1997 introduction)
1997 MODEL YEAR
• All-new,
refined exterior body panels and hardware
• Quadra-Coil Suspension
• Contemporary interior appearance
• New frame with outstanding torsional and bending stiffness
• Driver and passenger air bags
1994 MODEL YEAR
• Three-speed
automatic transmission available with 2.5-liter engine
1993 MODEL YEAR
• Four-wheel
anti-lock brakes available
1991 MODEL YEAR
• 4.0-liter Power Tech, OHV, 12-valve SMPI I-6 “Power-Tech
Six” engine replaces 4.2-liter engine
1988 MODEL YEAR
• Sahara
model introduced
1987 MODEL YEAR
• Initial
introduction
MARKET POSITION
Jeep® Wrangler is the original 4x4, with a one-of-a-kind,
open-air design that delivers unmatched fun, freedom and
excitement. The Jeep Wrangler Rubicon, a limited production
model, continues for 2004 with extreme off-road capability
previously reserved for highly modified vehicles. Wrangler
Rubicon’s integrated off-road system, which includes
some of the most extreme off-road equipment available,
is an industry first from an OEM.
MARKET ADVANTAGES
As
the four-wheel drive leader, the Jeep Wrangler is not
only fully capable off-road, but is as
fun to drive on-road.
The spirit of Wrangler is “ageless” with a
youthful image able to appeal to a demographic including
millennials, enthusiasts and buyers looking for a second
vehicle. Jeep Wrangler is the only “true” 4x4
open-air SUV that complements active and adventurous lifestyles,
and continues to offer a “hose-out” interior.
The
unique and distinctive, “go-anywhere, do-anything” design
of Wrangler allows it to be both personalized and customized
to fit a broad yet distinct range of buyers. In addition,
Jeep Wrangler is backed by Chrysler Group’s seven-year/70,000-mile
powertrain warranty.
Wrangler is a multipurpose vehicle with an exceptional
four-wheel drive system and Quadra-Coil suspension that
provides the opportunity to escape the rigors of city life
and tackle the most demanding off-road excursions with
ease. As the legendary Jeep vehicle, Wrangler continues
to deliver a one-of-a-kind feeling of fun, freedom and
adventure. It is the heart and soul of the Jeep brand.