Auburn
Hills, MI - Put
all the power, finesse and flexibility of the all-new
2004 Dodge Durango to work as you gather, load and tow
supplies to build the ultimate super-garage on Dodge
Ranch before sundown in the PC-based video game, “The Ultimate Dodge Garage.” The
game, which can be downloaded at www.Dodge.com starting
in mid-November, instructs users on how to maximize the
2004 Dodge Durango's improved loading, towing and driving
capabilities.
“‘The Ultimate Dodge Garage' gives current and potential
customers a preview of the all-new 2004 Dodge Durango's
real-world abilities before they go to the dealership and
check it out for themselves,” stated Jeff Bell, Vice President
Jeep® and Interactive Communications for the Chrysler
Group. “Along with being fun, the video game is challenging
and allows the user to experience first-hand, real Dodge
adventure. ‘The Ultimate Dodge Garage' is one in
a series of interactive driving games that we are developing
for the Chrysler Group.”
The
game starts off in the early morning on Dodge Ranch as
the Ranch Boss gives the player a to-do list of tasks
to accomplish before sundown. Games included in “The
Ultimate Dodge Garage” are the “Durango Pack-it Puzzle”, “Copper
Creek Road Part One and Part Two” and “Dodge Ranch Part
One and Part Two”.
The
object of the “Durango Pack-it Puzzle” game
is to find one of the many solutions for loading the
2004 Dodge Durango with a selection of tools and supplies,
emphasizing the vehicle's specific cargo features.
The “Copper Creek Road” games encompass various driving
trails that range from smooth and speedy to rugged and
treacherous. The driver must utilize the vehicle's
handling and performance capabilities to navigate a hitched
trailer down the course.
In “Dodge Ranch Part One and Part Two,” the game player
is given a to-do list from the Ranch Boss. Tasks
on the list include hitching the trailer to the vehicle,
driving to town for supplies, and towing a full load of
building materials and tools down Copper Creek Road.
In
true Dodge spirit, game players can get a boost of Hemi-power
as they maneuver through the game. Secret “Hemi
Power-ups” placed throughout the entire game environment
are used as rewards for thorough exploration. The
player can accumulate Hemi boosts and apply them to tools
and objects to give them super Hemi-power.
“The Ultimate Dodge Garage” can
be downloaded from Dodge.com starting in mid-November.
The video game was developed in partnership with Terminal
Reality with collaboration by BBDO Detroit and Organic,
Inc.
The All-New 2004 Dodge Durango
At approximately seven inches longer, three inches taller and three inches
wider than the previous Durango, the 2004 Dodge Durango is a large SUV with
the drivability, fuel efficiency and price of a full-size competitor.
For 2004, the Dodge Durango starts with an all-new, stand-alone
platform and an all-new hydro-formed and fully boxed frame
for added stiffness and refinement. With a three-inch-longer
wheelbase and a new coil spring rear suspension along with
a Watt-link design, Durango out-handles the competition,
while delivering a smooth, refined ride.
Dodge Durango matches or betters the large SUV competition
in towing capability and interior space. It has a towing
capacity of 8,950 pounds and features a 15 percent increase
in cargo volume with 102.4 cubic feet of cargo space. With
its third-row seat folded, Durango beats out other large
SUVs, including the Chevrolet Tahoe, Ford Expedition and
Toyota Sequoia.
The
vehicle features a new trio of engines that deliver a
10 percent improvement in fuel efficiency. They include
the 5.7-liter HEMI® Magnum engine, delivering
a best-in-class horsepower and torque rating, as well
as the 4.7-liter Magnum V-8 and the 3.7-liter Magnum
V-6.
The all-new 2004 Dodge Durango will be available in dealerships
across the country beginning November 15.