Auburn Hills, Mich., Dec 23, 2004 -During the season when individuals are taking the time to remember those that mean the most to them, the Jeep® brand is launching an initiative to recognize everyday heroes.  The "Jeep Heroes Nomination Program" rewards military, police, fire and emergency medical services (EMS) personnel who deliver exemplary, unique and heroic service to improve the quality of life in cities and towns across America.

The Jeep brand is seeking nominations online, beginning December 23, at www.jeep.com/nominate.  Each month new Jeep Heroes will be recognized on the Web site and entered for a chance to win one of four new Jeep Grand Cherokees with "go-anywhere, do-anything" capability.

Twelve Jeep Heroes will be chosen in total, three in each category: military, police, fire and EMS.  The four Grand Prize Winners, one from each of the Jeep Heroes categories, will be selected on November 10, prior to Veteran's Day 2005.

"There is a natural affinity between those who serve others and the Jeep brand.  Both have a long record of accomplishment in times of need," said Chrysler Group's Jeff Bell, Vice President-Chrysler and Jeep.  "It is an honor for us to recognize them for all they do, and we are proud to applaud their efforts."

An Advisory Committee--made up of military, police, fire and EMS association representatives, uniformed services advocates and former public officials --will review the nominations and select each Jeep Hero.

"The best way to recognize these 'everyday heroes' is to give the power to the people in their communities. They know best how important their contributions are to public safety," said Bell.  "We hope that the 'Jeep Heroes Nomination Program' will bring to light a few of the many stories that typify the daily sacrifice and heroism of our military, police, fire and EMS personnel."

Jeep Hero nominators must be 18 years or older and licensed drivers.  Nominees must be legal residents of the fifty United States and the District of Columbia, age 18 years or older, and must be current employees or volunteers of the police, fire or emergency medial service departments or active members of the U.S. Military.

Nominators will need to provide a 200 word or less essay on why a nominee deserves to be honored as Jeep Hero.  Those who nominated one of the four Grand Prize Winners will receive $500 toward new Jeep brand merchandise.

Entry forms and complete rules on the "Jeep Heroes Nomination Program" are available at www.jeep.com/nominate.