NASHVILLE, TN - Bridgestone brand tires will be fitted on a specially outfitted 2004 Nissan Armada SUV which is slated for a national advertising campaign this spring. The SUV is equipped with Bridgestone Dueler H/P tires in size P275/55R20, paired with 20-inch Diablo Viennarims.
The Armada-OOH Cube promotion, which targets young, influential, hip, urban consumers, features a customized Nissan Armada encased in glass, with the tagline Break Glass in Case of Adventurepainted on the outside. The display will visit nine major markets across the United States between February and April, starting out in New York, then continuing to Los Angeles, Miami, Dallas, Atlanta, Chicago, Washington, D.C., Philadelphia, Houston and finishing up again in New York. It will spend two weeks in high-visibility areas of each city, ultimately landing at the New York Auto Show in early April.
The Bridgestone Dueler H/P is the perfect accompaniment to the theme of this campaign. It is designed to stand up to the rigors of young adventurers while still delivering performance,said Phil Pacsi, executive director, North American consumer tire brand marketing, BFNT.
The 20-inch size is a new product for the Bridgestone brand Dueler H/P, and will come to market this spring. A growing number of new mid- and full-sized pickup trucks and SUVs are coming factory-equipped with 20-inch tires, so adding these sizes is a way for us to satisfy consumer demand for these large diameter tires when customers visit our dealers and stores for replacement tires,Pacsi added.
Designed with Bridgestones flagship Potenza S-03 Pole Position" ultra-high performance tire in mind, the Bridgestone Dueler H/P brings high performance looks and sporty handling to the pickup and SUV markets. The Dueler H/P carries an H-speed rating, and features Bridgestone/Firestones exclusive UNI-T AQ II " technology for excellent grip even as the tire wears.
Aimed at consumers seeking the most performance from their truck or sport utility vehicle, the Bridgestone Dueler H/P features an aggressive tread pattern and black sidewall lettering with a wide profile for a sporty, yet refined, look.
Nashville-based Bridgestone/Firestone North American Tire, LLC is a subsidiary of Bridgestone Americas Holding, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. BFNT develops, manufactures, and markets Bridgestone, Firestone, Dayton and associate and private brand tires. The company is focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off-road, agricultural and other tires to its customers in North America.
