March 29, 2007 Milwaukee, WI – OPTIMA Batteries, the high performance battery manufacturer based in Denver, CO, has teamed up with RCH Designs to build the ultimate off-road Jeep, fully outfitted with the best aftermarket products available.

The 2007 Jeep Wrangler Unlimited Rubicon edition will debut at MOAB Easter Jeep Safari, March 31- April 7, 2007.  This unique 4-door, 4-seat, rockcrawler/desert runner Jeep features OPTIMA graphics and the ultimate in upgrades including OPTIMA RedTop batteries, Mastercraft safety bucket seats, Currie axles, Pro Comp tires, Rancho suspension and a complete Sony sound system.

As the star of the 2007 OPTIMA Batteries Off-Road Tour, the Jeep will be on display at events and will compete in off-road and rock-crawling challenges. RCH Designs founder, Ryan Hagel, will be on hand to navigate trail rides and answer questions about the benefits of OPTIMA batteries within off-road applications, the vehicle and its upgrades. Other stops on the tour will include Jeep Jamboree Events such as the coveted Rubicon Trail and Ouray, CO run, SCORE Races and Desert Run Series events.

“We wanted to create a vehicle with the ability to demonstrate the benefits of our battery in the most extreme off-road and rock-crawling applications,” says OPTIMA Batteries executive director of global sales and marketing, Stephen Kepler. “By working directly with RCH Designs and making sure that no upgrade was over-looked, we’ll have the chance to really show consumers the benefits of using an advanced technology battery, like OPTIMA, in off-road vehicles.”

The 2007 Off-Road Tour will conclude at the 2007 SEMA Show in Las Vegas, NV.  There the vehicle will be displayed in the OPTIMA Batteries booth, along with 2007 event photos and video highlights taken from the on-board cameras and event photographers over the course of the tour.

Sponsors of the OPTIMA Jeep include ARB, Currie Enterprises, Dynomax Exhaust, Lowrance, Mastercraft, Mobi-Power, Pro Comp The Tire Company, Race Optics, Rancho Suspension, RCH Designs, Soltek, Sony Mobile Electronics, Street Concepts, Tire Gate, Twisted Tin, Viair and Warn.

Visit Optima Batteries at www.optimabatteries.com