• BFGoodrich presents: Race-Dezert’s Off-Road Destinations – Truth or Consequences with Brad Lovell

    Climb into a BFGoodrich KO2 equipped custom built 1946 Jeep Willys with off-road champion Brad Lovell and explore the beautiful back country of New Mexico the best way possible, off-road. Learn how Brad fell in love with the exploring and adventure of off-roading and what motivates him to continue to off-road for fun and for a profession. Take on some of the toughest terrain in New Mexico including old mining roads, rocky trails, mountain passes, sandy washes all while exploring the stunning beauty and culture of New Mexico. (more…)

  • Joey Logano dominates in fourth win of season for free pass into the Chase Eliminator Round with Shell Technology under the hood

    Shell scientists work with Team Penske every week to optimize a special formulation of Pennzoil racing oil that Logano uses in the No. 22 Shell-Pennzoil Ford Fusion.

    October 11, 2015: Joey Logano wins the Bank of America 500 at Charlotte Motor Speedway in Concord NC. (HHP/Harold Hinson)
    October 11, 2015: Joey Logano wins the Bank of America 500 at Charlotte Motor Speedway in Concord NC. (HHP/Harold Hinson)

    Houston –OCTOBER 13, 2015. Joey Logano and the No. 22 Shell-Pennzoil Ford race team led 227 of 334 laps and crossed the finish line .703 seconds ahead of Kevin Harvick, capturing his first NSCS win at Charlotte Motor Speedway. With Shell technology under the hood, the win at Charlotte also marked Logano’s fourth win of the season and the No. 22 Team Penske race team in the NASCAR Sprint Cup Series (NSCS). 

    “We are honored to be part of the winning tradition with Team Penske and couldn’t be more thrilled that our lubricants technology helped Joey take home his fourth win of 2015. Throughout the season, Shell and Pennzoil scientists work closely with Team Penske to develop custom racing oil formulations to help maximize performance and engine reliability,” said Paul Bogers, General Manager of Lubricants Technology for Pennzoil. “But, what’s even more exciting is that our work at the track and the knowledge we gain is used to develop the next generation of high quality products for our customers.” (more…)

  • ODYSSEY® Battery Packs Powerful Lineup at SEMA 2015

    New Product Launch, Full Range of ODYSSEY® Batteries, Celebrity Appearances and Show Cars Featured at SEMA Booth No. 24875

    unnamed 2READING, Pa., (October 12, 2015) – EnerSys® (NYSE:ENS), the global leader in stored energy solutions for industrial applications and manufacturer of ODYSSEY® batteries, is making a powerful statement at the 2015 Specialty Equipment Market Association (SEMA) Show. EnerSys will be featuring a new series of products and its full line of ODYSSEY® batteries, as well as celebrity appearances and newly customized vehicles in ODYSSEY® Battery booth no. 24875. The SEMA show will take place Nov. 3-6 in the Central Hall of the Las Vegas Convention Center, Las Vegas, Nevada. (more…)

  • OMIX-ADA/RUGGED RIDGE’S OFF ROAD SUCCESS CENTER TO HOST CUSTOM JEEP BUILT IN SUPPORT OF SEMA CARES AT 2015 SEMA SHOW

    Leading Manufacturer of Jeep® Parts and Accessories Raises Awareness for SEMA Cares with Fully Outfitted “Ready to Rock” Jeep

    Suwanee, Ga. (October 9, 2015) Omix-ADA, a leading manufacturer of high quality Jeep®, truck and off-road parts and accessories, today announced it will showcase a custom Jeep Wrangler JK Unlimited built in support of SEMA Cares at its Off Road Success Center (Booth #34000) at the 2015 Specialty Equipment Market Association (SEMA) Show in Las Vegas, November 3 – 6.

    This custom Jeep marks the third time Omix-ADA has partnered with SEMA Cares over the past three years; first with a donation of $50,000 in support of charities related to the SEMA community in 2013, and last year with the first ever offering of a custom built Jeep Wrangler with all proceeds going to the charity. (more…)

  • Tread Lightly! Announces Major New Restoration for Recreation Initiative at 25th Anniversary Celebration

    Yamaha, Federal Premium, Bushnell and the Dallas Safari Club Help Fund 25 Restoration for Recreation Projects Across the U.S.

    Salt Lake City, Utah – October 8, 2015 – Tread Lightly!, the leading national nonprofit promoting responsible outdoor recreation, announced a major new initiative funding 25 Restoration for Recreation projects last night during a 25th anniversary celebration in Washington, D.C. Tread Lightly! board members, staff, partners and friends gathered for the special event in the beautiful Gold Room in the Rayburn Office Building on Capitol Hill.

    Congressman Rob Bishop, Chairman of the U.S. House of Representative’s Committee on Natural Resources, delivered a keynote presentation during the event. (more…)

  • New Product: Bushwacker Pocket Style Fender Flares for 2015–2016 Chevrolet Colorado

    Portland, OR (10/8/15) – Bushwacker has released its popular Pocket Style® fender flares for the 2015–2016 Chevrolet Colorado pickup, which provide an additional 1.5-inches of tire coverage. This extra coverage makes the flares ideal for Colorado trucks outfitted with wider tires, and provides a custom off-road style. (more…)