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  • OMIX-ADA/RUGGED RIDGE MAKES A SPLASH WITH GUEST TV APPEARANCE ON ANIMAL PLANET’S “TANKED”

    Industry Leading Jeep Parts and Accessories Brand Partners with Acrylic Tank Manufacturing to Reveal Custom-Built Aquarium at Company’s Suwanee, Ga. Office

    Brett Raymer and Wayde King - TANKED titleSuwanee, Ga. (September 28, 2015) – Omix-ADA®, a leading manufacturer of high quality Jeep®, truck and off-road parts and accessories today announced that it has teamed up with world-renowned Acrylic Tank Manufacturing (ATM) to create a custom-built aquarium at its new corporate headquarters, which will be featured on Animal Planet’s hit television series Tanked, beginning October 2 at 10 p.m. ET. (more…)

  • Superwinch expands with new Winch Research and Design Center in Portland, Oregon

    Superwinch, a leader in manufacturing world-class winches for industrial and consumer applications, announced the opening of a new research and design facility in Portland, Oregon. The new Winch Research and Design Center is led by Brent Nasset, Superwinch head of engineering.

    The new facility will house additional design and manufacturing engineers that will work with our existing teams in Tavistock, UK and Dayville, CT. The site will focus on creating market-leading new products.

    “Portland has a wealth of talented engineers with the specific skills and experience we need to hit the ground running,” says David Burns, Superwinch President and CEO. “Superwinch is combining a world-class development center with a world-class engineering team. The new R&D center will play an instrumental role in our continued success.”

    About Superwinch

    Superwinch’s 45 years of experience is unmatched in engineering, designing, building and testing winches for recreation, recovery, industrial, utility and military pursuits. Superwinch’s global manufacturing facilities have grown to manufacture a broad range of winches; from electric to hydraulic, worm gear to planetary gear, and lead the marketing in advanced winching control.

    Superwinch 1,000 to 50,000 pound capacity winches can be found in diverse industries and applications across the globe sharing Superwinch’s trademark first class design, quality, value and solid construction for safe, simple and reliable operation. Learn more at www.superwinch.com.

  • Bower Power Hour Supports the Offroad Industry Businesses

    Episode Guests:  4 Wheel Parts Greg Adler, Quigley 4×4 Todd Quigley, Wheelers for the Wounded of California Kevin Carey, and the Backdoor Challenge at King of the Hammers

    MESA, ARIZONA   SEPTEMBER 24, 2015: Business is a passion of Charlene’s, and learning from leaders in the industry about their success path is always intriguing.  The offroad industry is primarily driven by enthusiasts and discretionary income, which makes business owners jobs extremely difficult.  The quality of the product or service has to be high to demand the consumer spending. When it comes to business, one of the leaders is certainly the TransAmerican Auto Parts conglomerate with 50 years in the business and multiple levels of business.  In this episode, we also speak with Todd Quigley a third generation Quigley continuing the family business and quality.

    This week’s Bower Power Hour Guests are 4 Wheel Parts Greg Adler, Todd Quigley of Quigley 4×4, Kevin Carey from Wheelers for the Wounded California, and Charlene takes us on a Bower Media Adventure to the Backdoor Challenge at King of the Hammers. Greg Adler takes us through the entire history of 4 Wheel Parts and successfully opening 70 stores, racing and being the Chairman of ORBA. Todd walked us through the ins and outs of creating 4×4 vans that are both fun and family friendly. Then Kevin joined the Offroaders Rock section to talk about how the Wheelers for the Wounded give back to our veterans and show them a good time on the trails.

    “It’s great to see so many off-road businesses growing and expanding.  When the economy dropped in 2008, so did most all of the businesses.  Those that slimmed down for the short term are now thriving during this up-turn in the economy.  It is awesome to see the shows full of strong and new vendors,” said Charlene Bower, Host and Executive Producer. “This episode brought two excellent off-road businesses to the table, both family run for generations. Greg showed us how growth can be achieved in establishing a brand name, and Todd demonstrated how finding a niche in the market provided ample room for growth. Kevin added how companies are supporting programs like theirs for Veterans, and of course most of the parts business is built on extreme wheeling and breaking or upgrading parts and luckily for me I made it up Backdoor quite a few times now without breaking anything.  Knock on wood!”

    There are multiple ways to watch and listen to the show including YouTube, Vimeo, iTunes, SoundCloud, Spreaker, Stitcher, Tune In and more.  Please feel free to share or embed the show as you would like. Dive in and learn more about each guest, and see all the watch and listen links at www.bowerpowerhour.com/september-24-2015-bower-power-hour along with links to the breaking news from the show.

    Bower Power Hour gives you an in depth look at racers, events, businesses, land issues, tech and other aspects to bring you the nitty-gritty news of the entire off-road lifestyle that we all love.  Hosted by Charlene Bower, owner of Bower Motorsports Media, the guest list is extensive and energetic from all aspect of the off-road industry.  The stories are fun and filled, with in-depth conversations about technology and innovation.  Our national partners including BFGoodrich Tires, Discount Tire, Kicker and Pennzoil have made the Bower Power Hour possible.  Please utilize the Let’s Chat page to reach out to us. http://www.bowerpowerhour.com/lets-chat

    A new episode will be launched every Tuesday and Thursday.  Please join our conversations on www.BowerPowerHour.com,www.facebook.com/BowerPowerHourShow, www.instagram.com/BowerPowerHourShow, or www.twitter.com/BPHShow

  • 4 Wheel Parts Nitto National Championship Presented by MetalCloak

    The 2nd Annual 4 Wheel Parts Nitto National Championship Presented by Metalcloak will be held next month in Reno at the Wild West Motorsports Park. Last year it was described as “King of The Hammers in a Short Course” and fans could not get enough! Over 100 drivers are already registered. Check out the full list of drivers here.

    This is an incredible opportunity to see up close ULTRA4 action from our top drivers in a setting that’s ejoyable for the whole family. The Grand Stands offer views of the entire course, and there are VIP experiences available at both Wild West Motorsports Park and at The Atlantis our host hotel.
    Save $5 on General Admission at Wild West Motorsports Park  (more…)

  • Dirt Riot National Rampage Race is This Weekend

    Bridgeport, Texas Racing Saturday September 26th Starts at 9am

    brad witbeckBLACKFOOT, ID   SEPTEMBER 23, 2015:   The Baertrax & Tribe 4×4 Dirt Riot National Rampage comes to Bridgeport Texas Northwest OHV Park this weekend for the biggest event of the 14 Dirt Riot races this year.  “Drivers have had to qualify to race in this end-of-year spectacular event,” explained Rich Klein, President and founder of W.E. Rock Events.  “Our 5 series, composed of 3 races each, have already finished and each series has a winner.  This weekend, all the racers from each series come head-to-head and race for the National Title.  In addition to a cash purse, the highest placing finisher in the 4400 Pro 4×4 race, who is not already qualified, will get an entry spot into the 2016 Griffin King of the Hammers.” (more…)

  • Bower Power Hour Features Powersports, Monster Trucks, Mud Bogging, Jeeps, Desert Racing and Essentially Everything Offroad

    Episode Guests:  Yamaha Steve Nessl, Mega Truck Series Jeremy Forsyth, Kurt Schneider Land Use, and Tech and Tools with 30Pack Matt

    MESA, ARIZONA   SEPTEMBER 22, 2015: Bower Power Hour covers everything that defines offroad, not just one segment.  From the Powersports OEM UTV’s, motorcycles and ATV’s to Monster Trucks, Mud Bogging, Jeeps, Desert Racing and so much more.  We even recently had a Rally Racing guest talking about the cross over into the offroad market.  Everything that happens in the dirt, sand, gravel, and rocks is a part of the show.  Week by week, we continue to mix the guests to cross promote into the different niches of the marketplace.

    This week’s Bower Power Hour Guests are Steve Nessl from Yamaha Motor Corporation, Mega Truck Series founder Jeremy Forsyth, Kurt Schneider on Land Use, and 30Pack Matt installs RCV Axle Shaft and Synergy Mfg Ball Joints in the Craigslisticon. Steve Nessl unveils the latest ‘Pure Sport’ side-by-side from Yamaha, the YXZ1000R. Jeremy introduces us to the up and coming Mega Truck Series and gave us the run down on the trucks that compete. Kurt joined the Land Use segment to talk about being good stewards of the trails and wheeling responsibly. Then Matt headed back into the garage to install a RCV Axle Shaft and Synergy Mfg ball joints, bringing theCraigslisticon closer to completion.

    “I have always recognized that there are many different elements to what we consider the ‘offroad industry’.  Some sit in a niche, but I have always managed to cross between the niches getting an understanding and appreciation for all.  Bower Power Hour has allowed me the opportunity, to hopefully, introduce others to this cross-mix of the industry.  I build the shows so the featured guests are from different elements, so maybe one group can meet the other,” said Charlene Bower, Host and Executive Producer. “This episode exemplifies the extreme market that we call offroad.  Steve comes from Yamaha corporate who is celebrating 60 years of excellence and reveals the backdrop to the brand new YXZ1000R, while Jeremy talks about one of the newest event series and vehicle types in offroading, the Mega Truck Series. Then Kurt talks through being a responsible wheeler, which honestly depends on where you are, and of course we head out into the ‘everyday’ garage to see the Craigslisticon coming together!”

    There are multiple ways to watch and listen to the show including YouTube, Vimeo, iTunes, SoundCloud, Spreaker, Stitcher, Tune In and more.  Please feel free to share or embed the show as you would like. Dive in and learn more about each guest, and see all the watch and listen links at www.bowerpowerhour.com/september-22-2015-bower-power-hour along with links to the breaking news from the show.

    Bower Power Hour gives you an in depth look at racers, events, businesses, land issues, tech and other aspects to bring you the nitty-gritty news of the entire off-road lifestyle that we all love.  Hosted by Charlene Bower, owner of Bower Motorsports Media, the guest list is extensive and energetic from all aspect of the off-road industry.  The stories are fun and filled, with in-depth conversations about technology and innovation.  Our national partners including BFGoodrich Tires, Discount Tire, Kicker and Pennzoil have made the Bower Power Hour possible.  Please utilize the Let’s Chat page to reach out to us. http://www.bowerpowerhour.com/lets-chat

    A new episode will be launched every Tuesday and Thursday.  Please join our conversations on www.BowerPowerHour.com,www.facebook.com/BowerPowerHourShow, www.instagram.com/BowerPowerHourShow, or www.twitter.com/BPHShow