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ICON Vehicle Dynamics 2010-UP Jeep Grand Cherokee 0-2″ Suspension System
After hours of in-house shock dyno analysis and miles of on and off-road ride tuning, ICON Vehicle Dynamics is excited to announce the release of a 0-2” Suspension System for the 2010-UP Jeep Grand Cherokee. As more and more modern SUV’s focus on creature comforts and styling, the Jeep Grand Cherokee (WK2) is a surprisingly capable vehicle that can easily serve double-duty as both a refined daily driver and a trail-ready weekend warrior.

ICON engineers developed the 0-2” Suspension System to offer increased wheel travel, decreased body roll, and a more confidence-inspiring ride characteristic. The mild lift that this system provides also allows for the fitment of larger wheel and tire combinations that will increase ground clearance – a big plus for those taking their Grand Cherokee off the beaten path. ICON has developed a vehicle-specific valving for 2.5 Series coilovers and rear shocks featured in this kit, which translates into an excellent ride across almost any terrain. These components are also 100% rebuildable and revalveable, which means they are the last set of shocks that will ever need to be installed on the vehicle.

ICON Vehicle Dynamics products are all proudly made in the USA at our Southern California-based facility by a team of passionate off-road enthusiasts. With a reputation for quality, performance, and service ICON is the top choice when it comes to suspension for the 2010-UP Jeep Grand Cherokee.

KEY FEATURES
- Increased wheel travel and ride quality over stock
- Vehicle-specific tuned front and rear shocks provide superior damping and ride control
- FK Rod End bearings for extended longevity and minimal deflection
- Coilovers are adjustable from 0-2″ of lift height
- 100% bolt-on system means no drilling or welding necessary for install
PART # & PRICING
- Part # – K26011
- Jobber / MAP – $2099.85
- MSRP – $2204.84
** Available as a system (K26011) or individual components **
March 17, 2015
4 Wheel Parts Renews Lucas Oil Off Road Racing Series Partnership

Compton, California (March 17, 2015) – Today, 4 Wheel Parts, the global leader in off-road aftermarket performance product sales and installation, announced its return as the “Official Off Road Parts Retailer” of the Lucas Oil Off Road Racing Series. The popular off-road racing organization kicks off the 2015 season March 20-21 at Lake Elsinore Motorsports Park in Lake Elsinore, California.

The agreement extends the long time partnership for another year as the series continues to expand into new markets and experience increases in attendance and broadcast viewership. With 4 Wheel Parts President and CEO, Greg Adler competing behind the wheel of a 900-HP truck in the series’ marquis Pro 4 division, the company’s immersion in the sport as both competitor and sponsor truly exemplifies the 4 Wheel Parts mantra, “We Sell It. We Own It. We Live It.”

“Participation and support of off-road motorsports is a cornerstone of our marketing efforts,” said Adler in the midst of preparations for the season opener. “Lucas Oil Off Road Racing, with capacity crowds combined with an impressive television broadcast package, provides us an excellent platform to reach the truck and off-road enthusiast with our message that Life is Better Off Road.”

As part of the agreement, 4 Wheel Parts will be recognized with their official designation as a series sponsor in addition to receiving title sponsorship of Round 15 when the series returns to Lake Elsinore Motorsports Park in October. This season, 4 Wheel Parts will also be distributing complimentary tickets to youth under 12 years of age in each region where the series visits throughout the year in a joint promotion with series owner Lucas Oil Products. These free youth tickets will also be made available at participating 4 Wheel Parts stores.

“Lucas Oil Products and 4 Wheel Parts share the same passion for motorsports and of course short course off-road racing,” said Series Director, Ritchie Lewis. “This passion has fueled a tremendous partnership that we are looking forward to sharing once again this season.”

The Lucas Oil Off Road Racing Series kicks off Friday March 20 under the lights of Lake Elsinore and continues for 18 rounds of racing visiting California, Arizona, Nevada, and for the first time, Ensenada, Mexico. The complete schedule is available at: LucasOilOffRoad.Com

ABOUT THE LUCAS OIL OFF ROAD RACING SERIES:

The Lucas Oil Off Road Racing Series is the evolution of the long-standing support of short course racing by Forrest Lucas and Lucas Oil Products. Steeped in the Midwest tradition of short course off-road racing infused with a West Coast influence, Lucas Oil Off Road Racing brings intense four wheel door to door action to challenging, fan-friendly tracks. Lucas Oil Off Road Racing Series: This is Short Course. For more information please visit www.LucasOilOffRoad.com.

About 4 Wheel Parts

4 Wheel Parts is the global leader in off-road, Jeep and aftermarket performance products. With 67 locations across the US and Canada and growing, 4 Wheel Parts Service Centers install all the products they sell. With the Nation’s largest inventory of off road tires, wheels, lift kits and accessories, 4 Wheel Parts serves customers across the country and around the globe. Life is Better Off-Road.

Visit us at 4wheelparts.com or call toll-free 877-474-4821.

For more information visit: lucasoil.com & mavtv.com

Follow us on social media: Lucas Oil & MAVTV

March 17, 2015
Justin Lofton takes overall win in the 2015 Polaris RZR Mint 400, presented by General Tire

No. 41 Trick Truck driver Justin Lofton took the overall win in the 2015 Polaris RZR Mint 400, presented by General Tire, based on unofficial time.

“It’s pretty amazing,” Lofton said. “We set our sites on doing this and here we are.”

Tracking issues had fans uncertain who would be first across the finish line until Lofton, in his brand new Jimco truck, cleared the Red Bull Jump at the race’s end.

“We had a cleaner run than a lot of people had,” he said. “This truck is fast. This is (just) the second race for the truck. We were leading the Parker 425 before we had issues.”

Lofton was followed across the finish line by Robby Gordon in the No. 77 Trick Truck.

“We just ended up a little short here today,” Gordon said. “The truck ran flawlessly all day long.”

Gordon lost time on a tire change when the crew rounded off a couple of lug nuts.

The afternoon Unlimited race was stopped for about an hour following a multi-vehicle accident near RM32 that sent two racers to the hospital. The racers, whose names were not released, were taken to a local hospital and vehicles were removed from the course before racing resumed at 4:45 p.m.

“The safety of our racers is paramount,” said Mint 400 CEO Matt Martelli. “Best In The Desert officials stopped the race immediately upon learning of the accident and only resumed after the injured were treated and the vehicles removed from the course.”

Sam Berri took top honors in the 1500 Class on unofficial time, driving the brand new Jimco Class 1.

“This is for everyone involved in building the car.” I’m out here to give these younguns a run for their money,” said the 62 year old.

Full official results will be released soon.

About The Polaris RZR Mint 400, presented by General Tire
Known as “The Greatest Off-Road Race in America,” The Mint 400 is an epic four hundred mile battle between the top off-road racers in the world in over twenty different classes of off-road vehicles. The race was started in 1967, and is steeped in American lore, as thousands of racers, as well as celebrities from around the world, have attempted to tame the brutal Nevada desert. An entire week of events lead up the famed off-road race in and around Las Vegas, including a vehicle parade, drivers meet and greet, pit crew contest, crowning of Miss Mint, multiple parties, qualifying, and contingency / vehicle tech inspection.

About Mad Media
Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.

March 15, 2015
Dale Dondel Lays Down Fast Lap At The Method Wheels Time Trials

Clean air and confidence knowing you’re the fastest qualifier out of 77 unlimited vehicles. That’s what racers fought for today at the Mint 400 Method Wheels Time Trails. Sir Dale Dondel came out on top, and will be first off the line at Saturday afternoon’s unlimited race.

Qualifying first for this race not only gets you $5,000 cash, but a head start to the toughest offroad race in America. The advantage isn’t just clean air, but carries with it a mental aspect knowing everyone behind you knows you laid down the fast lap in qualifying.

New for this year: the qualifying loop was set in front of Buffalo Bills Hotel & Casino, giving fans a glimpse of what is to come on race day. Normally qualifying is held deep in the desert and not open to public. BITD and Mad Media made the decision to bring the time trials to the spectators.

What started out as a flat rally type course soon turned into deep sand ruts as 39″ tires and 900 horsepower dug deep, ripping the ground apart. Starting on the short course track, racers transitioned into the dirt behind Buffalo Bills where the course zigzagged on itself before ending at the “Flying Finish” in front of hundreds of spectators.

It was a close finish with Dondel laying down a time of four minutes seven seconds with BJ Baldwin right behind by only one and a half seconds. The first drivers on the course thought the tight turns might give Class 1500 cars an advantage, but the first car qualified 10th in Eduardo Laguna. Only five seconds separated the top 10 cars, so even little mistake really counted on this course.

Click here for full results: http://tinyurl.com/ope3du9

Don’t forget to follow The Polaris RZR Mint 500 Presented by General Tire LIVE at http://www.race-dezert.com/live

About The Polaris RZR Mint 400, presented by General Tire
Known as “The Greatest Off-Road Race in America,” The Mint 400 is an epic four hundred mile battle between the top off-road racers in the world in over twenty different classes of off-road vehicles. The race was started in 1967, and is steeped in American lore, as thousands of racers, as well as celebrities from around the world, have attempted to tame the brutal Nevada desert. An entire week of events lead up the famed off-road race in and around Las Vegas, including a vehicle parade, drivers meet and greet, pit crew contest, crowning of Miss Mint, multiple parties, qualifying, and contingency / vehicle tech inspection.

About Mad Media
Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.

March 13, 2015
Four Corners 4×4 Earns 1st Place

Jason Kaminsky and Rick Jenkins kicked off the 2015 rock crawling season this past weekend. The team participated in a double-header event held at the Thompson ranch in Congress, Arizona.

On Saturday, Kaminsky piloted the #4678 in its first professional rock crawling event in the WEROCK Modified-Stock class. Jenkins put his two decades of off road experience to good use spotting, stacking rocks, and winching through five out of the six difficult courses. At the end of the day, the team ended up with a first place finish in their class.

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March 13, 2015
330 off-road teams head to Las Vegas for The 2015 Polaris RZR MINT 400 presented by General Tire

“The Great American Off-Road Race” takes over Las Vegas March 11th – 14th

March 9th, 2015 – Las Vegas, NV – The 2015 Polaris RZR General Tire Mint 400 will storm into Las Vegas March 11th – 14th. An estimated forty thousand off-road racers, fans and enthusiasts are set to descend upon “Sin City” to party, spectate, and celebrate during the four day off-road racing festival of speed! The massive field of competitors makes The Mint 400 the largest off-road race in North America. The Mint was born in 1967, giving it the unique distinction of the oldest and most prestigious off-road race in America. It is now part of the The Best in Desert Championship race series, and continues to grow in fame and attendance, thanks to the vision of the owners – The Martelli Brothers and their dedicated team at Mad Media and The Mint 400 Inc.

“This years Mint 400 is going to be huge! The field is sold out again this year with 330 teams and over 70 on the waiting list. We once again have the most competitive field in off-road racing which will ensure spectacular racing. We have increased our spectating areas to accommodate the massive crowds with the addition of the official Mint 400 Primm Valley Start/Finish Line. We have the biggest TV package in off-road with four and half hours of television including 2 hours on NBC as part of the Red Bull Signature Series. Fans will also be able to follow live online at Race-Dezert.com,” sated Matt Martelli, Mint 400 CEO.

Notable entries to this years Mint 400 battle are returning two-time Mint 400 Champion Andy McMillin, NASCAR and off-road legend Robby Gordon, Las Vegas native and Mint 400 Champion “Ballistic” BJ Baldwin, off-road champion Rob MacCachren, and off-road Champion Tavo Vildosola. Off-Road legend Larry Ragland will serve as Grand Marshal and drop the checkered flag at the start of the race on March 14th at the Mint 400 Primm Valley Start/Finish Line.

Watch the Mint 400 Trailer here: https://www.youtube.com/watch?v=hbXotuqWLWc

Mint 400 events begin Wednesday March 11th with the Mint 400 4 Wheel Parts Vehicle Parade followed by The KMC Wheels Pit Crew Challenge Qualifying presented by Mystic Lubricants, at 10th and Fremont.

Come out with your freinds and family! All events are free to the public. For parking pass information for the race on Saturday March 14th go here: http://mint-400.myshopify.com/products/spectator-parking-passes?variant=1165046132

For a full schedule of events go to: http://themint400.com/

For B-Roll video content for editorial usage go here: http://themint400.com/media/mint-400-press-reel-b-roll-for-tv/

For photos for editorial usage go here: http://themint400.com/downloads/

About The Polaris RZR Mint 400, presented by General Tire
Known as “The Greatest Off-Road Race in America,” The Mint 400 is an epic four hundred mile battle between the top off-road racers in the world in over twenty different classes of off-road vehicles. The race was started in 1967, and is steeped in American lore, as thousands of racers, as well as celebrities from around the world, have attempted to tame the brutal Nevada desert. An entire week of events lead up the famed off-road race in and around Las Vegas, including a vehicle parade, drivers meet and greet, pit crew contest, crowning of Miss Mint, multiple parties, qualifying, and contingency / vehicle tech inspection.

About Mad Media
Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.

March 11, 2015