• New Off Road Event to be Announced at Off Road Expo

    New Northern Nevada Off Road Event in 2014

    Carrera Performance GroupOctober 1st, 2013 – Jeff Knoll shocked the off road industry in March, 2011 when he announced he would be stepping away from the King of the Hammers (KOH), Ultra4 racing, and Hammerking Productions, Inc. Now the largest off road race in the United States KOH changed the landscape of Rocksports during the Great Recession, attracting 30,000 fans and participants to the desert of Johnson Valley, California. (more…)

  • RUGGED RIDGE INTRODUCES ALL-NEW PERFORMANCE VENTED HOOD FOR ’07-’14 JEEP® JK WRANGLERS

    Advanced Design Provides 50-Percent More Ventilation and Prevents Overheating

    Rugged Ridge Performance Vented Hood - Product Image OnlySuwanee, Ga. (October 1, 2013) – Rugged Ridge® today announced the availability of its all-new Performance Vented Hood for the 2007-2014 Jeep® Wrangler (JK).

    Inspired by Chrysler’s aggressive SRT® designs, Rugged Ridge’s Performance Vented Hood is engineered to provide 50-percent more ventilating surface area over similar designs, helping heat quickly escape from the engine compartment to maximize engine efficiency. (more…)

  • OFF ROAD BUSINESS ASSOCIATION (ORBA) TO HOST VIP EXPERIENCE

    “LUNCH WITH THE LEGENDS”  AT 2013 LUCAS OIL OFF-ROAD EXPO

    ORBA - Lunch with the LegendsPOMONA, Calif. (September 25, 2013) — The 2013 Lucas Oil Off-Road Expo powered by General Tire is arguably the biggest show of the year for the off-road industry, and now a very exclusive group of attendees will be able to enjoy a one-of-a-kind VIP experience. Family Events, in partnership with the Off Road Business Association (ORBA), will offer a limited number of VIP Experience Packages to be sold to enthusiasts who want to enjoy special privileges including a “Lunch with the Legends”, VIP parking and more.’ (more…)

  • PIAA INTRODUCES NEW LINE OF VEHICLE-SPECIFIC LIGHT BARS FOR PICKUPs, SUVs

    PIAA Dodge light barPortland, OR, September 23, 2013 – PIAA announces the introduction of a comprehensive line of vehicle-specific light bars for mounting auxiliary lighting on popular domestic and imported pickup trucks and SUVs. Some twenty part numbers will cover popular trucks from Ford, Chevrolet, GMC, Dodge, Jeep, Nissan, and Toyota, with coverage for some models as old as 2004. (more…)

  • Rubicon Trail Foundation Cantina for the Con Raised $50,000

    Proceeds go entirely towards supporting the future of the Rubicon Trail

    Cantina for the Con 2013 PLACERVILLE, CA   SEPTEMBER 23, 2013:  The Rubicon Trail Foundation would like to thank every person and company across the country that participated in this years 9th Annual Cantina for the Con, which strictly benefits the Rubicon Trail in Northern California.  The event that consisted of a Pre-Sale BBQ and a two-day event at the mouth of the Rubicon Trail had a Raffle that was an amazing mix of products and the best Tacos on the Rubicon.  “So many people think of the Rubicon Trail as a 4×4 only trail, but we see UTV’s, Motorcycles, Trials Bikes, Quads, Horses, Hikers, Bikers and others utilizing the trail,” said Rusty Folena, President of the Rubicon Trail Foundation.  “Our Foundation works every day to keep this trail open for anyone to use, specifically all types of motorized access.  We want to thank everyone that participated in this year’s annual fundraiser; the entire Board of Directors sincerely appreciates it. We hope everyone had fun and will plan on joining us again next year.” (more…)

  • Jason Scherer Prepared to Take on Arizona Desert at Ultra4 Nitto Tires National Finals

    Jason Scherer - Ultra4DANVILLE, CA   SEPTEMBER 25, 2013   Jason Scherer would like to cap off the season with a solid race at the 2013 Ultra4 Nitto Tires National Finals in Congress, Arizona this weekend.  “This has been an interesting season to say the least; we have won poles, won events and then plagued with transmission failures.  We have lead a lot of laps and had the speed to win, but part failures have taken us out before the checker flag,” said Jason Scherer, driver of the Rubicon Express #76 car.  “We won the National race last year in Texas and feel we may have found the solution to our car troubles just in time to come to Arizona and compete strong this weekend.” Then Jason adds, “After this race I can’t wait to get up to the Rubicon Trail in my 2014 JK and test out the new Rubicon Express suspension and Smittybilt products that are being installed at 4Wheel Parts while we are at the race!” (more…)