• GEARWRENCH RELEASES NEW SERPENTINE BELT TOOL SET WITH LOCKING FLEX-HEAD RATCHETING WRENCH

    SPARKS, Md. (October 21, 2016) – GearWrench®, an innovative hand tool brand known for tools that deliver speed, strength, and access to automotive technicians, today announced the availability of its Serpentine Belt Tool Set with Locking Flex-Head Ratcheting Wrench (SKU 89000). Available nationwide, the Serpentine Belt Tool Set with Locking Flex-Head Ratcheting Wrench is designed for installing or removing the serpentine belt on vehicles by releasing tension on the self-adjusting serpentine belt idler pulley. The ratcheting wrench has a five-position locking flex head, allowing better access to the belt tensioner by easily maneuvering around obstructions. (more…)

  • OMIX-ADA/RUGGED RIDGE TO FEATURE CUSTOM-BUILT JEEP JK IN SUPPORT OF SEMA CARES IN GRAND LOBBY AT 2016 SEMA SHOW

    World’s Largest Independent Jeep® Parts Manufacturer Raises Awareness for SEMA Cares with 3rd Consecutive Jeep Build to Benefit Victory Junction

    Suwanee, Ga. (October 18, 2016) –  Omix-ADA, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced it will showcase a custom built Jeep Wrangler JK Unlimited in support of SEMA Cares in the Grand Lobby at the 2016 SEMA Show in Las Vegas, November 1-4.

    This custom Jeep signifies the fourth time that Omix-ADA has partnered with SEMA Cares and the third time that a one-off custom Jeep will be offered at auction in 2017. All proceeds going to benefit Victory Junction, a camp dedicated to enriching the lives of children affected by serious illness or chronic medical conditions. (more…)

  • TRANSAMERICAN AUTO PARTS AND BASS PRO SHOPS TO BUILD ULTIMATE SPORTSMAN TOYOTA TUNDRA AT 2016 SEMA SHOW

    Compton, California (October 17, 2016) Transamerican Auto Parts (TAP), in conjunction with Bass Pro Shops, a leading national retailer of outdoor gear and apparel, will be building “The Ultimate Sportsman Toyota Tundra” on-site at the 2016 SEMA show in Las Vegas, Nevada. The “live” build to be featured at booth #62112 within the SEMA SCORE Baja 1000 Experience Area (located outside of the South Hall in the Silver Lot) will be one of the featured SEMA activities for Transamerican, the industry leader in the manufacturing and distribution of aftermarket parts and accessories for trucks, Jeeps, SUVs and four wheel drive vehicles. Drawing the industry’s brightest minds and hottest products to the Las Vegas Convention Center November 1-4, the SEMA Show is the premier automotive specialty products trade event in the world. (more…)

  • BFGoodrich Tires Announces Contingency Program for SCORE Baja 1000

    Tire maker recognizing 40 years of SCORE Baja racing

    GREENVILLE, S.C., Oct. 11, 2016 ― To recognize the importance that racing in the Baja peninsula has had for the brand, BFGoodrich Tires has put together an enhanced contingency program for racers at the 49th Annual SCORE Baja 1000.

    BFGoodrich will award $10,000 in contingency money to the overall winners of the race running exclusively on their tires. (more…)

  • RUGGED RIDGE ANNOUNCES BALLISTIC SEAT COVERS FOR 2007-2016 JEEP WRANGLER JK/JK UNLIMITED MODELS

    Ballistic Seat Covers Offer Additional Strength and Durability to Font and Rear Seats

    Suwanee, Ga. (October 11, 2016) Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road accessories, announces the release of its line of Ballistic Seat Covers for 07-16 Jeep Wrangler JK/JKU models, for both front and rear seats. (more…)

  • Lasernut Rock Race Entertains Crowd with Up Close Racing Action and Carnage

    Closing Ceremonies Includes Awards and UPLA Raffle

    October 11, 2016 – Hurricane, UT – Trail Hero wrapped up Saturday with a full day of trail rides, plus Bounty Hill and the Lasernut Rock Race followed by Closing Ceremonies in downtown Hurricane.

    The Lasernut Rock Race consisted of two heat races and a final main race. Heat races consisted of eight vehicles per race with the top four advancing to the main.  The course was set at two miles in length within walking distance of the vendor show at Sand Hollow State Park so spectators could easily view the event. The course consisted of sand washes, rock obstacles and switchbacks. (more…)