• BFGoodrich® Tires Claims 27th overall win at 2016 MINT 400

    GREENVILLE, S.C., March 16, 2016 – Justin Lofton powered his Ford Trick Truck consistently through the dust, rocks and silt and outpaced the field for his second consecutive overall win and BFGoodrich Tires’ 27th overall title at the Polaris RZR® Mint 400 Presented by BFGoodrich® Tires last weekend held just south of Las Vegas.

    Lofton crossed the line first and waited as Andy McMillin came charging hard but fell just 42 seconds short of the leader and settled for second place. Lofton experienced no flats on this BFGoodrich Baja T/A KR2 tires, as that tire captured its 20th overall desert race win since being launched in 2013. (more…)

  • Mickey Thompson Wins the 2016 Polaris RZR Mint 400 presented by BFGoodrich Tires

    Rory Ward pilots the legendary Mickey Thompson “Challenger IV” to its first win!

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    Rory Ward piloted the legendary Mickey Thompson “Challenger IV” car to its first ever win at the 2016 Polaris RZR Mint 400 presented by BFGoodrich Tires. The last race that that the “Challenger IV” competed in prior to its resurrection was the 1980 Mint 400 where it was only able to complete one lap. (more…)

  • Boom Mat Introduces Vibration Damping & Speaker Performance Kit

    Eliminate squeaks & rattles while improving interior acoustics

    unnamedAvon Lake, OH, (March 16, 2016)…If it is all about that bass, then Boom Mat’s new Vibration Damping & Speaker Performance Kit is the easiest way to eliminate rattles in the bass and midrange frequencies. Boom Mat, the leading supplier of thermal and acoustic control products for the automotive aftermarket, now offers a new peel and stick damping material designed to improve interior and stereo sound quality.  Boom Mat vibration damping material is recommended for use around speaker mounting surfaces, doors, trunk lids or even license plates to enjoy a quieter, more comfortable vehicle interior. (more…)

  • Bower Power Hour Features New Event For Hardcore Enthusiasts

    Episode Guests: BFGoodrich Tires’ 36 Hours of Uwharrie Scott Fields, the Off-Road Business Association and Lat + Long Resource Group Alexis Nelson, Tech and Tools, Social Dirt Offroad Pets

    MESA, ARIZONA   MARCH 15, 2015: Bower Power Hour serves as a voice for the off-road industry, including events. The show allows for brand new events, like the BFGoodrich Tires 36 Hours of Uwharrie, to talk about what prospective participants might experience at the events as well as the work that goes on behind the scenes to get events ready. Bower Power Hour also features a weekly calendar that is packed with events to attend across the country so that viewers from all over can find off-road events near them. (more…)

  • Justin Lofton Wins The 2016 Polaris RZR Mint 400 presented by BFGoodrich Tires

    Lofton makes history by winning The Mint 400 back-to-back

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    Justin Lofton piloted his Jimco built unlimited Trick Truck nicknamed “Bad Co.” to the overall win at the The 2016 Polaris RZR Mint 400 presented by BFGoodrich Tires with an official time of 05:36:10.647. With his second Mint 400 win in a row, Lofton makes history being the first competitor to win on 4 wheels back-to-back in The Mint 400’s 49 year history. After over 360 miles of intense off-road warfare, Lofton finished 42 seconds ahead of two time Mint 400 Champion, Andy McMillin. The 2016 Mint 400 had 50 Unlimited Trick Trucks and 27 Class 1 cars, making the largest and most competitive race of the year. (more…)

  • Yokohama’s New GEOLANDAR A/T G015™ Tire for Pick-ups and SUVs Goes on Sale April 1

    Consumers can rule the road with a durable tire that’s engineered to improve traction on any surface regardless of weather conditions

    SANTA ANA, CA. – (March 15, 2016) – Against the rugged backdrop of Moab, Utah, Yokohama Tire Corporation launched the newest addition to its successful GEOLANDAR line – the GEOLANDAR A/T G015™.  The innovative all-terrain tire is engineered for durability and vastly improves traction for SUVs and full-size pick-ups on any surface in any weather condition, including snow. The G015 meets the Rubber Manufacturers Association’s severe snow service criterion and is stamped with the mountain/snowflake symbol. It will be available for sale in North America on April 1. (more…)