• Dirt Riot Kicks of 6th Year of Central Series Racing Action

    Dirt Riot Endurance 4×4 Racing Saturday March 12th Starting at 9am at Canyons Off Road Park outside Fredericksburg, TX

    FREDERICKSBURG, TX    MARCH 9, 2016:  The Central Series Dirt Riot teams will be surprised when they follow the arrows for the first race of 2016. The course is laid out in reverse direction as years past, as well as offering some new trail areas that have not seen racing action in years, if ever before.  The offroad 4×4 racing will be perfect combination of fast areas and technical rock areas for the list of Central Series racers that have been racing for years, and for the new racers this year. As tradition holds, winners of  the Pro 4400 4×4 Class and Pro UTV Class will receive their cash prizes and a Canyons Off Road custom-made belt buckle. (more…)

  • Lucas Oil Off Road Racing Returns

    The Lucas Oil Off-Road Racing Series presented by Geico 2016 season opener is coming to Wild Horse Pass Motorsports Park, in Chandler, AZ, March 19-20. The 2015 champions return to defend their titles against a stacked field of talented racers. There’s lots of changes this year including class changes, new vehicles, new drivers and a new streaming TV channel has been added to bring all the action into your home 24/7.  (more…)

  • FOX puts up $10k to the winner of The 2016 Polaris RZR MINT 400 presented by BFGoodrich Tires

    The leader in high performance shock absorbers champions “The Great American Off-Road Race”

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    FOX, an industry leader in design and development of high performance shock absorbers and off-road racing suspension products for over three decades, has returned as a sponsor of the 2016 Polaris RZR Mint 400 Presented by BFGoodrich Tires and has put up a ten thousand dollar purse for the Mint 400 overall winner on FOX shocks. Additionally, the FOX Proving Grounds returns to one of the toughest and most challenging sections of The Mint 400 race course.

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    “Off-road racing is the ultimate proving ground for automotive technology.  Fox is a great example of a company that created a product born from off-road racing and took it mainstream. People drive vehicles everyday that have been improved by technology learned from off-road racing. FOX has done a great job of taking an off-road company and turning it into a globally recognized brand,” commented Matt Martelli, Mint 400 CEO.

    Redefine your limits.  #RIDEFOX

    FOX offers bolt on performance shocks for your daily driver and UTV, utilizing the same technology used in high performance world off-road racing.

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    Come by and see FOX’s complete line of products at The Mint 400 contingency on Friday, March 11th on Fremont Street East, beginning at 8:00am continuing on all day until 5pm.

    Support the brands that support off-road and ask for FOX suspension at your local automotive suppliers.

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    ABOUT FOX FACTORY HOLDING CORP. (NASDAQ:FOXF)
    Headquartered in Scotts Valley, CA, FOX designs and manufactures high-performance suspension products primarily for mountain bikes, side-by-side vehicles, on-road and off-road vehicles and trucks, all-terrain vehicles, snowmobiles, specialty vehicles and applications, and motorcycles. For more than three decades, FOX’s team of enthusiasts and professional athletes has been improving vehicle performance through a unique commitment to redefining ride dynamics.

    About The Mint 400
    Known as “The Great American Off-Road Race™,” The Mint 400 is the oldest, most prestigious, and most challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over three hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1967, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the worlds best off-road race teams do battle at The Mint 400!

    About Mad Media
    Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.

  • Bower Power Hour Involves All Categories of Companies

    Episode Guests: Total Chaos Fabrication Nicole Pitell-Vaughan, Spicer Parts Randall Speir, The Folded Flag Tribute Jeep Josh and Jen Schwalb, Bower Media Adventures All Girl Weekend, Social Dirt Snow Wheeling Stories

    MESA, ARIZONA   MARCH 9, 2015: Bower Power Hour has found that in the offroad industry, large corporate companies can be just as responsive as the smaller companies, but maybe with a twist. In other industries, large corporations have many restrictive processes that makes the time line for product development much longer than a smaller business. In the offroad industry large companies, like Dana Spicer, are able to follow the path from R&D to QA and final production in the same amount of time that a smaller company, like Total Chaos Fab, can. This helps to keep the business side of the offroad industry diverse and growing. (more…)

  • RUGGED RIDGE INTRODUCES NEW TRAIL RUNNER CLASSIC STEEL WHEELS FOR 2007-2016 JEEP WRANGLERS

    Hub-Centric Design Provides Minimal Vibration, Smoother Ride and Precise Fit

    Rugged Ridge Trail Runner Classic Wheels 17x9 -gloss black(1)Suwanee, Ga. (March 8, 2016) Rugged Ridge®, a leading manufacturer of high-quality Jeep® parts and accessories, today announced its all-new Trail Runner Classic 17 x 9-Inch Steel Wheels for the 2007-2016 Jeep JK Wrangler.

    An upgrade from ordinary steel wheels, the Rugged Ridge design features five retro-style kidney shaped holes and a durable gloss black finish tough enough to withstand trail duty. The hub-centric design ensures the wheel is precisely centered upon installation, effectively minimizing stress on wheel studs and eliminating the added road vibration common with non-hub-centric designs. (more…)

  • Method Race Wheels Takes Over The Mint 400 Pit Crew Challenge

    Come watch the top off-road pit crews battle head to head to see whose team fastest in the pits!

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    The Mint 400 announced the return of the Pit Crew Challenge, this year with new title sponsor Method Race Wheels.  This year marks the fifth consecutive year The Mint 400 will host the ultimate single-elimination pit crew challenge contest in front of a crowd of thousands of off-road enthusiasts and race team members.

    The showdown will be held at the “Method Race Wheels Pit Crew Lot” on 9th & Fremont St. The event is free, open to the public and will be held Thursday, March 10th at 7:30pm, right after the crowning of the new 2016 Miss Mint 400!

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    The Trick Truck (1400) and Class 1 (1500) overall prize features a stunning custom floor jack trophy hand painted by Kelly and Sons Crazy Painters.

    The Method Race Wheels Mint 400 Pit Crew Challenge is a celebration of the dedicated mechanics, volunteers, and pit captains that spend countless hours prepping, maintaining and fixing off-road race vehicles before, during, and after they compete.

    As the margin between first and second overall winner at The Mint 400 becomes more and more narrow each year, the difference between a victory and second place undoubtedly comes down to the speed of a pit stop during the epic race!

    This year’s Method Race Wheels Pit Crew Challenge will feature the top teams on Trick Truck (1400) and Class 1 (1500) including:

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    Additional prizes for each of the Trick Truck (1400) and Class 1 (1500) winners include a fresh set of Method Wheels, a set of BFGoodrich Tires, FOX 2.0 Performance Series Smooth Body IFP shocks, Speed Strap Tie Downs and more!

    About Method Race Wheels
    Method Race Wheels designs, develops and distributes high performance wheels and accessories for race and street applications. These products represent our commitment to quality, driven by the high standards of performance.As racing enthusiasts and participants, we are driven to look beyond conventional ideas of industry standards. Engineering, rigorous testing, data collection and proven performance redefines what is possible in the creation of our wheels and accessories. The application of our race knowledge separates us from other wheel companies.

    Method Race Wheels is committed to bring you the finest quality products with the most complete line-up of off road race wheels for trucks, buggies, rock crawlers, short course, rally, and UTV’s, as well as street wheels for truck, Jeep, and SUV applications. We pride ourselves on providing these products to our customers with fast and friendly service that you can count on.

    Look for our banners, listen to our name, and watch our products in action. Method Race Wheels…Lighter. Stronger. Faster.

    About The Mint 400
    Known as “The Great American Off-Road Race™,” The Mint 400 is the oldest, most prestigious, and most challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over three hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1967, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the worlds best off-road race teams do battle at The Mint 400!

    About Mad Media
    Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.