• Bower Power Hour Talks About All The 2016 Events

    Episode Guests: KC HiLiTES & 5Two Productions Jason Cobb, Tierra Del Sol Bill Kassler, Race For The Wounded Brett Robinson, Bower Media Adventures Calendars

    MESA, ARIZONA   FEBRUARY 9, 2015: As the weather starts to warm up here in Arizona, spring is on everyone’s mind and with it the promises of a new wheeling season. This week Bower Power Hour gets an inside look at two, up-coming, spring wheeling weekends. From the TDS Desert Safari to the Desert Bloom Rally, this spring is full of awesome events all across the country. (more…)

  • Erik Miller Claims Second Nitto King of the Hammers Title

    February 8, 2016 (Johnson Valley, CA) – Erik Miller used an old fashion approach to win the 2016 Nitto King of the Hammers. He drove the same straight axle car he has raced the last four years. He came back with the same co-driver–Rob Ruggiero–he’s teamed up with since 2009, and he talked about “racing conservatively” in pre-race interviews.

    Seven hours, 30 minutes, and fifty-five seconds after he left the start line on Friday, Miller proved that his formula was exactly what he needed to claim his second Nitto King of the Hammer’s title.
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  • DEI Introduces Heat Reflective Fuel Injector and Sensor Covers Prevents Vapor Lock and Heat Soak

    Avon Lake, Ohio (February 8, 2016)… Excessive heat can cause performance and factory fuel injectors and sensors to be at risk of vapor lock or heat soak which can cause rough idling, slow starting or other potential serious engine problems. Also, cooler injectors perform more efficiently with a more consistent throttle response. (more…)

  • Add Performance & Save Money on Lift Kit & Shock Purchases Through the Rancho(R) Spring Promotion

    Cash Incentives of Up to $300 Available on Popular Rancho® Performance Lift Kits & Shocks

    Los Angeles, Jan. 26, 2016 – This spring, the Rancho brand will offer a Rancho spring promotion that awards up to a $300 Visa® Prepaid Card* reward for the purchase of a qualifying lift kit, shocks and other components.

    Available March 1 through June 30, 2016, the Rancho spring promotion will give a $300 Visa® Prepaid Card* for the purchase of a qualifying Rancho lift kit and parts invoiced at $1,600 or more. Consumers can earn a $200 Visa Prepaid Card for the purchase of a qualifying Rancho lift kit and parts invoiced at $800-1,599. (more…)

  • RUGGED RIDGE RELEASES NEW ALL-TERRAIN CENTER CONSOLE COVERS FOR 2002-2016 JEEP WRANGLERS

    Provides Added Interior Protection and Styling to JK and Select TJ/LJ Jeeps

    Suwanee, Ga. (February 3, 2016) Rugged Ridge®, a leading manufacturer of high-quality Jeep® parts and accessories, today announced its new All-Terrain Center Console Covers for 2002-2006 Jeep TJ/LJ and 2007-2016 JK Wranglers.

    The All-Terrain Center Console Covers are designed to prevent the accelerated wear and tear common to Jeep Wranglers, resulting from sun exposure and off-roading. Unlike cloth and leather consoles, these heavy duty covers will keep your center console in showroom condition for years to come. (more…)

  • The 2015 Polaris RZR Mint 400 to Premiere on NBCSN February 28 at 1 p.m. ET

    Mad Media produced adrenalized off-road program to be televised in nearly 85 million homes!

    February 3rd, 2016 – San Diego, CA – Motorsports production powerhouse Mad Media led by directing team “The Martelli Brothers” announced a new premiere date for their documentary style TV program, covering The 2015 Polaris RZR Mint 400 presented by General Tire. The show will premiere on NBCSN February 28th, at 1pm EST/ 10am PST.

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    “There are so many amazing stories in our sport, and last years Mint 400 was no exception,” stated Mad Media COO and Co-Director, Joshua Martelli.  “We have 350 race teams in twenty-two classes all vying for the win – and to share those epic battles we’ve developed our own unique, documentary-style approach to covering the race. Our show dives deeper into the stories that unfold, while showcasing these world-class racers using stunning cinematography. It’s pure eye candy with good narratives and amazing off-road action! We give love to everyone who races from the little homegrown teams to the big boys.  After all, off-roading started with VW bugs and Jeeps, we can’t forget where we come from. The great thing about off-road culture is there are hundreds of stories at each race.”

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    “We’re thrilled to be showcasing the Mint 400 on NBCSN.  They have lot of incredible motorsports programming that we want to be in the middle of,” commented CEO and Co-Director, Matt Martelli.  “They have a great reach with nearly 85 million homes, and that’s what the sport and industry need right now, exposure.”

    The Mint 400 
    The Polaris RZR Mint 400 presented by General Tire will premiere on NBCSN on Sunday, February 28th at 1pm Eastern / 10am Pacific, and feature 350 of the top off-road teams in the world, at war on the roughest off-road race course in America.  The two hour documentary style show will feature longtime off-road racers, Mark and Gary Weyhrich, Justin Lofton, as well as features on the Jeepspeed Class, Vintage Class and KMC Wheels off-road wheel technology.

    Each year, the bright lights and sounds of the Las Vegas Strip are temporarily drowned out by the roar of 850-horsepower trucks tearing across the desert at speeds nearing 140 miles per hour,  for The Polaris RZR Mint 400, the toughest off-road race in America. Boasting bone-jarring terrain, high-speed passes, exasperating equipment failures and spectacular rollovers, the Mint 400 draws top drivers and celebrities from around the world to compete in the most thrilling off-road race of the sport!

    About The Mint 400
    Known as “The Great American Off-Road Race™,” The Mint 400 is the oldest, most prestigious, and most challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over three hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1967, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the worlds best off-road race teams do battle at The Mint 400!

    About Mad Media
    Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.