Highlights include Cameron Steele’s early season win on YokohamaGEOLANDAR A/T-S® R tires FULLERTON, CA. – (Dec. 12, 2013) – From Nevada to Mexico, Yokohama Tire Corporation (YTC) and the Desert Assassins off-road racing team covered a lot of rugged, dusty ground during the 2013 season, producing several highlights, some even historic. The Desert Assassins were led by husband and wife… Continue reading Yokohama Tire Corporation’s Off-Road Racers Reflect on 2013 Season
Tag: Heidi Steele
Baja 500 Preview with Yokohama Tire Corporation’s Off-Road Racing Teammates Heidi Steele and Jessica McMillin
FULLERTON, CA. – (May 28, 2013) – In March, Yokohama Tire Corporation (YTC) made history by partnering with the first-ever all-woman Trophy Truck driver tandem in SCORE (Southern California Off Road Enthusiasts) racing: The Desert Assassins’ Heidi Steele and Jessica McMillin. YTC follows the teammates in this Q&A as they gear up for the Baja 500 race on May… Continue reading Baja 500 Preview with Yokohama Tire Corporation’s Off-Road Racing Teammates Heidi Steele and Jessica McMillin
Yokohama Tire Corporation-Sponsored Off-Roaders Cameron and Heidi Steele Gearing up for ‘Vegas to Reno’ Race, August 16-18
Racers will use Geolandar® tires to tackle ‘the longest off-road race in the U.S.’ FULLERTON, CA. – (Aug. 14, 2012) – Yokohama Tire Corporation-sponsored Cameron and Heidi Steele – the husband and wife team known as “off-road racing’s power couple” – will be back in action at the Best in the Desert’s 534-mile “Vegas to… Continue reading Yokohama Tire Corporation-Sponsored Off-Roaders Cameron and Heidi Steele Gearing up for ‘Vegas to Reno’ Race, August 16-18
New Yokohama Tire Corporation Video Highlights the Return of Off-Road Champion Heidi Steele to Racing after Becoming a Mother
FULLERTON, CA. – (July 13, 2012) – The return of five-time off-road champion Heidi Steele to pro racing after giving birth to her first child is presented in a new video by Yokohama Tire Corporation (YTC). The nine-minute video, created by Air, Land + Sea Films, is on YTC’s YouTube channel at http://www.youtube.com/yokohamamotorsports. “The video is… Continue reading New Yokohama Tire Corporation Video Highlights the Return of Off-Road Champion Heidi Steele to Racing after Becoming a Mother
Yokohama Tire-Sponsored Off-Road Racer Heidi Steele Takes 2nd at Baja 500
In her first race of the season, the reigning Class 6 champ handles the tough course on off-the-shelf Geolandar M/T+® tires FULLERTON, CA. – (June 5, 2012) – In her first race of the season, Yokohama Tire Corporation-sponsored off-roader Heidi Steele returned in style, taking second place at June 1-3 SCORE Baja 500 in Ensenada,… Continue reading Yokohama Tire-Sponsored Off-Road Racer Heidi Steele Takes 2nd at Baja 500
Yokohama Tire-Sponsored Off-Road Racer Heidi Steele Wins Class 6 SCORE Championship
It’s the 4th title for Steele on Geolandar M/T+® tires FULLERTON, CA. – (Nov. 21, 2011) – Quite a week for Yokohama Tire Corporation-sponsored off-road racer Heidi Steele at the 44th annual Tecate SCORE Baja 1000 in Ensenada, Mexico. She won her fourth SCORE (Southern California Off Road Enthusiasts) class title at the November 17-20… Continue reading Yokohama Tire-Sponsored Off-Road Racer Heidi Steele Wins Class 6 SCORE Championship
Yokohama Tire-Sponsored Off-Road Drivers Set Their Sights on SCORE Baja 1000 Race
Heidi Steele is looking to clinch another Class 6 championship; husband Cameron shooting for a Trophy Truck win. Both racing on Geolandar® tires FULLERTON, CA. – (Nov. 14, 2011) – There’s plenty at stake for Yokohama Tire Corporation-sponsored off-road racing husband and wife team Cameron and Heidi Steele as they head to Ensenada, Mexico for… Continue reading Yokohama Tire-Sponsored Off-Road Drivers Set Their Sights on SCORE Baja 1000 Race
Yokohama Tire-Sponsored Off-Road Drivers “Steele” Show in SCORE San Felipe Race
FULLERTON, CA. – (Sept. 11, 2011) – It was an exceptional day for the Steele family and Yokohama Tire Corporation at the Tecate SCORE San Felipe Challenge of Champions, September 10, in San Felipe, Baja, California, Mexico. Husband and wife team Cameron and Heidi Steele put on a show with Yokohama’s Geolandar® tires. Heidi –… Continue reading Yokohama Tire-Sponsored Off-Road Drivers “Steele” Show in SCORE San Felipe Race
Yokohama Tire Corporation-Sponsored Heidi Steele Seeks Second SCORE San Felipe Win
Former two-time champion and current Class 6 leader racing on off-the-shelf Geolandar M/T+® tires FULLERTON, CA. – (Sept. 7, 2011) – Competing in Mexico has been extremely good for Yokohama Tire Corporation-sponsored off-road racer Heidi Steele. This year alone, she’s won the San Felipe 250 in March and was third in the Baja 500. Steele… Continue reading Yokohama Tire Corporation-Sponsored Heidi Steele Seeks Second SCORE San Felipe Win
Yokohama Tire Corporation Rolls Out New TV Ad
30-Second Spot Features Off-Road Stars Cameron and Heidi Steele in a High-Speed Update of Classic Kids’ Game, “Duck, Duck, Goose” FULLERTON, CA (April 14, 2011) – Yokohama Tire Corporation (YTC) recently rolled out a high-powered, high-speed television commercial based on the classic kids’ game, “Duck, Duck, Goose” (DDG). The 30-second spot, shot in February at… Continue reading Yokohama Tire Corporation Rolls Out New TV Ad
Yokohama Tire Corporation-Sponsored Heidi Steele Wins SCORE San Felipe 250
Former two-time champion Steele and co-driver Rene Brugger come from behind to take Class 6 title on off-the-shelf Geolandar M/T+® tires FULLERTON, CA. – (March 14, 2011) – Yokohama Tire Corporation-sponsored Heidi Steele captured her first race of the season, winning the Class 6 title at the 25th MasterCraft Safety Tecate SCORE San Felipe 250… Continue reading Yokohama Tire Corporation-Sponsored Heidi Steele Wins SCORE San Felipe 250