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Tag: Yokohama Tire Corporation

  • Go Strong! Yokohama Tire Launches the All-new, Ultra-tough GEOLANDAR M/T G003™ Mud-Terrain Tire

    Go Strong! Yokohama Tire Launches the All-new, Ultra-tough GEOLANDAR M/T G003™ Mud-Terrain Tire

    Available in 37 sizes, the ruggedly eye-catching M/T is built to dominate, thanks to its proprietary technology, which delivers superior strength, performance and traction

    SANTA ANA, CA. – (May 18, 2017) – Tough just got a lot tougher with Yokohama Tire Corporation’s all-new GEOLANDAR M/T G003™ mud-terrain tire.

    Designed for hardcore off-roaders, outdoor enthusiasts and pick-up truck/SUV owners, the M/T is the latest member of Yokohama’s rugged GEOLANDAR® line of durable, light truck tires and is initially available in 37 sizes, ranging from 15- to 20-inch rim diameters. New features on the M/T, which goes on sale in the U.S. July 1, include aggressive sidewall styling, GEO-SHIELD™ technology and a special triple-polymer compound. (more…)

  • Yokohama Tire Corporation Helps Consumers Fall into Savings with ‘Autumn Escape’ Campaign

    Yokohama Tire Corporation Helps Consumers Fall into Savings with ‘Autumn Escape’ Campaign

    Customers receive a $60 Yokohama Visa® Prepaid card with the purchase of four select Yokohama tires through October 31

    SANTA ANA, CA. – (Oct. 3, 2016) – Yokohama Tire Corporation is welcoming fall with a national mail-in rebate promotion: Autumn Escape. From October 1 through October 31, consumers will receive a $60 Yokohama Visa® Prepaid card after purchasing a set of four select Yokohama tires. (more…)

  • Yokohama Tire Corporation Launches GEOLANDAR® Moab Adventure Sweepstakes

    Yokohama Tire Corporation Launches GEOLANDAR® Moab Adventure Sweepstakes

    SANTA ANA, CA. – (Sept. 1, 2016) – Yokohama Tire Corporation (YTC) is giving away the ultimate driving adventure. In the tire maker’s sweepstakes, the GEOLANDAR® Moab Adventure, one lucky winner and a guest will receive a guided, two-day off-road tour in Moab, Utah. The guided tour will be on a Jeep fitted with Yokohama’s all-new GEOLANDAR A/T G015™. The G015 is Yokohama’s latest all-terrain tire built for toughness and the ability to handle all types of surfaces in any weather, including snow. (more…)

  • Yokohama Tire Corporation Kicks off True Blue Fan Challenge

    Yokohama Tire Corporation Kicks off True Blue Fan Challenge

    Contest starts May 25 and gives away a trip to a Chelsea Football Club match in Southern California

    SANTA ANA, CA. – (May 25, 2016) – As the official shirt partner of Chelsea FC, Yokohama Tire Corporation (YTC) wants to give away a trip to the ultimate Chelsea FC fan. Through its latest contest, the Yokohama True Blue Fan Challenge, YTC will award one super fan and a guest a trip to see a match between the 2015 English Premier League champion and Liverpool FC at the Rose Bowl in Pasadena on July 27. Included in the grand prize are: $1,000 in spending money, tickets, hotel and airfare. Also included is a 2016-2017 Chelsea FC jersey signed by the first team squad. (more…)

  • Yokohama Hits the Trail as a Sponsor of Easter Jeep Safari Week’s 50th Anniversary

    Yokohama Hits the Trail as a Sponsor of Easter Jeep Safari Week’s 50th Anniversary

    The tire maker joins the celebration, sponsoring the Day Canyon Point Trail and launching a new pick-up/SUV tire, the GEOLANDAR A/T G015™

    SANTA ANA, CA – (March 17, 2016) – Yokohama Tire Corporation (YTC) and thousands of off-road driving enthusiasts are prepping for the 50th anniversary of Easter Jeep Safari Week, March 19-27 in Moab, Utah. Approximately 25,000 to 35,000 visitors are expected to attend and participate in the event. Many will also drive the trails where YTC will be part of the festivities, sponsoring the Day Canyon Point Trail in conjunction with the launch of its new GEOLANDAR A/T G015™ pick-up/SUV tire, which officially goes on sale April 1. (more…)

  • Yokohama’s New GEOLANDAR A/T G015™ Tire for Pick-ups and SUVs Goes on Sale April 1

    Yokohama’s New GEOLANDAR A/T G015™ Tire for Pick-ups and SUVs Goes on Sale April 1

    Consumers can rule the road with a durable tire that’s engineered to improve traction on any surface regardless of weather conditions

    SANTA ANA, CA. – (March 15, 2016) – Against the rugged backdrop of Moab, Utah, Yokohama Tire Corporation launched the newest addition to its successful GEOLANDAR line – the GEOLANDAR A/T G015™.  The innovative all-terrain tire is engineered for durability and vastly improves traction for SUVs and full-size pick-ups on any surface in any weather condition, including snow. The G015 meets the Rubber Manufacturers Association’s severe snow service criterion and is stamped with the mountain/snowflake symbol. It will be available for sale in North America on April 1. (more…)