Events/CompetitionsPress Release

Yokohama Off-Roaders Battle Bruising Baja 1000

Heidi Steele gets podium finish on off-the-shelf Geolandar M/T+® tires; Ikuo Hanawa races solo for 34 hours FULLERTON, CA. – (Nov. 23, 2010) – The SCORE Baja 1000 is off-road racing’s toughest test. Yokohama Tire-sponsored racers took the challenge, with three-time SCORE champion Heidi Steele leading the pack with a third-place finish in Class 6 …
Technical Reference

Yokohama Tire Corporation’s New ‘Tire Tips’ Educational Video Focuses on How to Choose a Truck/SUV Tire

FULLERTON, CA (Aug. 25, 2010) – Consumers looking for guidance on how to choose the right tires for their trucks and SUVs can get answers from Yokohama Tire Corporation’s third installment of Tire Tips, a series of short educational videos created to help people learn more about tires, from proper maintenance to improving fuel efficiency. …
Events/CompetitionsPress Release

Heidi Steele Battles Baja 500 for 2nd Place Finish on Yokohama Tires

Off-road champion finishes punishing 438-mile course on off-the-shelf Geolandar M/T+® tires FULLERTON, CA. – (June 8, 2010) – Yokohama Tire-sponsored off-road champion Heidi Steele battled the toughest SCORE Baja 500 course in her career yet still managed to claim second place. The 42nd running of the event was held in Ensenada, Mexico on June 5. …
Events/CompetitionsPress Release

Yokohama to Sponsor 2010 Lucas Oil Off-Road Racing Series

Tiremaker returns to short-course racing for the first time since 1994 FULLERTON, CA (Feb. 4, 2010) – Yokohama Tire Corporation is expanding its off-road activities, becoming an associate sponsor of the eight-weekend 2010 Lucas Oil Off-Road Series. The one-year sponsorship agreement includes track signage and a space in the vendor/pit area. “Partnering with Lucas Oil …
Events/CompetitionsPress Release

Yokohama Tire Corporation’s 2010 Motorsports Program Looks Like a Winner

Tiremaker seeks to continue ’09 success with teams in off-road and ALMS, plus expanded “eco-racing’ with orange oil-infused tires in the GT3 Challenge and new GTC series FULLERTON, CA (Jan. 18, 2010) – In 2009, Yokohama Tire Corporation had many major motorsports successes, including repeat championships in off-road racing’s SCORE and SNORE series, and a …