MT-BajaATZp3(Sidebiter)-HighSTOW, OH – May 16, 2013 – The new all-terrain Baja ATZP3 with PowerPly three-ply sidewalls is Mickey Thompson’s next-generation, all-terrain tire. The Baja ATZP3 combines unique design elements, tire technology and engineering to deliver excellent off-road traction, a quieter ride and superior durability for today’s light trucks and 4×4’s. 

“This is one of the most progressive all-terrain tires Mickey Thompson has engineered,” stated Ken Warner, VP sales and marketing, Mickey Thompson Performance Tires & Wheels. “The design elements and technology make this an exceptionally rugged off-road tire with a quieter, more responsive ride on the street than you’d expect.”

From the tread and tread lug design, to wide lateral grooves, stone ejector ribs, and specially designed shoulders and sidewalls, the Baja ATZP3 gives new meaning to the all-terrain tire designation. The Baja ATZP3 is a 2012 SEMA Global Media Award winner. For more information, visit

About Mickey Thompson Performance Tires & Wheels

Max-Trac Tire Co., Inc., dba Mickey Thompson Performance Tires & Wheels, markets racing and high-performance tires and wheels for street, strip, truck, and off-road applications. The company was founded in 1963 by racing legend Mickey Thompson and is headquartered in Stow, Ohio, USA.  For more information, visit http:/