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Archive for SEMA – Page 3


Tuesday, March 20th, 2012
  • John Kilroy, with 21 years experience at PRI as editor, associate publisher and vice president, continues to lead PRI.  
  • SEMA plans to maintain hardcore racing identity and heritage of PRI Trade Show and PRI Magazine.
  • PRI founder Steve Lewis to focus on son’s racing career.

845 PRI ANNOUNCES TRANSITION  AND SALE TO SEMAPerformance Racing Industry (PRI), producers of the motorsports business magazine and trade show, finalized plans to be purchased by the Specialty Equipment Market Association (SEMA). The transaction is set to close in late March 2012.

With 20-plus years of publishing and management experience at PRI, John Kilroy will serve as Vice President/General Manager of PRI and assume day-to-day operations for the group. All the operations, employees and offices will remain intact at PRI’s current location in Laguna Beach, California. Read More→

AMSOILSignatureSeries 150x93 Now on Display at SEMA 2011: AMSOIL Signature Series Synthetic Motor OilsAMSOIL is in attendance at the 2011 SEMA show in booths 20664 & 36001, exhibiting several new products in the New Product Showcase including top-tier AMSOIL Signature Series Synthetic Motor Oils.

AMSOIL Signature Series features all-new packaging and represent the very best in motor oils that AMSOIL has to offer, allowing motorists to take advantage of maximum extended drain intervals. Signature Series oils are recommended for drain intervals of up to 25,000 miles/one year, whichever comes first (15,000 miles/one year in severe service conditions). Read More→

ps 2.0 shocks group Fox Racing Shox set to unleash revolutionary new products at the 2011 SEMA Show

FOX Racing Shox is Redefining Ride Dynamics. Renowned the world over for leading the offroad industry in shock design and development, FOX is positioned to unleash several revolutionary new products at the 2011 SEMA Show. The FOX booth #34111 is located in the South Hall Upper Level in the Truck, SUV, and Off Road Hall.  Be sure to pick up the all-new 2012 FOX Racing Shox Truck, SUV, and Off Road Race Catalog along with the new easy find application guides, all available at the booth. One-on-one appointments during the show can be prearranged by emailing sales@foxracingshox.com or calling 619-768-1800.

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Rigid Industries in partnership with Chevrolet, is proud to announce their Project Chevrolet “Baja” Silverado for the 2011 SEMA Show

rigidsilverado4 Rigid Industries and Chevrolet Team Up for 2011 SEMA Show

(Mesa, AZ – 10/14/2011) – Industries, manufacturers of the brightest, most efficient off-road LED lighting products in the industry are proud to announce their newest SEMA Show project for 2011, the Chevy “Baja” Silverado. In this partnership, Rigid and Chevrolet look to produce one of the most sophisticated off-road support vehicles of its kind. Read More→

125 150x86 King Shocks debuts a new catalog and exciting new products at SEMA.King Shocks will debut a new 3.0 kit for the Ford Raptor, a 3.0 Internal Bypass shock (IBP) and their newly revised catalog at the Specialty Equipment Market Association show (SEMA) November 1-7 in Las Vegas, Nevada. The 3.0 Raptor kit and the 3.0 IBP will be on display in the New Products Pavilion. Read More→

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– Buyers to see more comprehensive Powersports area at 2011 SEMA Show –

Diamond Bar, Calif. (June 9, 2011) – With hundreds of SEMA Show exhibitors offering products for the powersports market, SEMA Show organizers are expanding the Powersports & Utility Vehicle section of the 2011 event. Through manufacturer kiosks that will be placed in the Powersports & Utility Vehicle section, exhibitors with booths in one of the Show’s 11 other sections will be able to increase awareness, market their products and effectively reach powersports buyers in the most logical and appropriate area of the Show. Read More→

LAS VEGAS (Nov. 2, 2010) – The inaugural SEMA Award was presented to the Chevrolet Camaro for the Hottest Car, the Ford F-Series for the Hottest Truck and the Jeep Wrangler for the Hottest 4×4-SUV, during the 2010 SEMA Show in Las Vegas.

New car and truck buyers have a choice. The ability to accessorize a vehicle impacts the decision as to which vehicle to purchase. The SEMA Award identifies the most accessory-friendly new models.

Show organizers relied on the trend-setting influence of exhibitors to determine the winners. Read More→

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SEMA Mourns the Loss of Industry Pioneer Dick Wells

Wednesday, January 20th, 2010

The specialty-equipment industry mourns the passing of one of its most dedicated and active volunteers, Dick Wells, who died January 18 from complications following heart surgery in November. He was 75.

His contributions to SEMA and influence within the specialty-equipment industry are immeasurable. Wells was highly active in SEMA initiatives throughout his career and helped nurture the industry during its formative years.

He was the first editor of National DRAGSTER when it was launched in 1960 by the NHRA. Soon after, he became managing editor of Hot Rod magazine and later publisher of both Hot Rod and Motor Trend.

As director of special events at Petersen Publishing, Wells was also instrumental in producing the first SEMA Show in 1967 at Dodger Stadium.

Named SEMA Person of the Year in 1977, Wells was inducted into the SEMA Hall of Fame in 1993, received the International Specialty Car Association Founder’s Award in 1994, and was among those honored in 2001 with the NHRA’s Pioneer Award.

Wells remained a key editorial, marketing and historical adviser to SEMA to the end.

“There are only a few folks you can identify as foundation stones in the realms of SEMA and NHRA, and Dick Wells was one of them,” said Chris Kersting, SEMA president and CEO. “His life was all about drag racing, street rodding and the industry behind the hobby. Dick was particularly unique in having held influential positions in race sanctioning bodies, the automotive media and the industry’s trade associations.

“In those walks, Dick made many important contributions and many, many friends. The industry family he so loved is mourning his loss.”

Plans for services have not yet been announced. Additional details will be posted to the SEMA website as they become available.

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R-SE wins prestigious Global Media Award at SEMA!

Tuesday, November 24th, 2009

Rock Slide%20w star R SE wins prestigious Global Media Award at SEMA!Rock-Slide Engineering is pleased to announce that our R-SE Tailgate Table won the Global Media Award for “Best Engineered New Product” at the 2009 SEMA Show held recently in Las Vegas, Nevada!

Now that we are back, we would like to introduce to the public our newest addition to the R-SE product line- the patent pending R-SE Power Step Slider.  The first of its’ kind, the Power Step Slider incorporates the R-SE Rock Slider and a revolutionary power step function that is activated automatically or manually when desired. The step provides a solid platform accommodating front and rear doors on all 4 door and 2 door JK and TJ Jeep models. The Power Step Slider kit includes: Durable exterior quality powder coating with primer base, all mounting hardware, actuator for step operation, and wiring harness with system shut-off switch to offer manual control when step actuation is not desired by door operation.

Our catalog is available online at www.rockslideengineering.com or we can send hard copies upon request.  We are looking forward to a great year, and have many new ideas in the pipeline for product design and development.  We will be offering are products on a wholesale and retail level.  Please don’t hesitate to call our office @ 435-752-4580 or email steve@rockslideengineering.com for pricing, availability and quantity price breaks. Dealers inquires welcomed!!!

 R SE wins prestigious Global Media Award at SEMA!

AMSOIL Features Six New Products at SEMA 2009

Wednesday, October 21st, 2009

amsoil AMSOIL Features Six New Products at SEMA 2009One of the highlights of the SEMA Show is the New Product Showcase featuring the latest innovations in performance, function and style. Because of the ever growing number of new products, the Showcase has outgrown its space and will be moved to a new location in the South Hall where the displays will be less cramped.

For participating companies there is an array of awards up for grabs in a variety of award categories. Last year, AMSOIL took home one of ten 2008 SEMA Global Media Awards for an Injen/AMSOIL Intake System. Here is a quick overview of the six new products to be featured in this year’s Showcase.

AMSOIL Synthetic Low-Viscosity Fuel Efficient Automatic Transmission Fluid

Formulated with the highest-quality components to exceed even the most stringent industry standards, AMSOIL introduced ATL in June. Today’s transmissions are smaller and smoother-shifting, with longer fluid life and heavier load capabilities than traditional transmission fluids are able to meet. Extended gear life, reduced leaks, rust control and anti-shudder additives are just some of the benefits of this fully fortified new product.

AMSOIL Synthetic 5W-40 Premium API CJ-4 Diesel Oil

Diesel owners of 2007 and newer engines now have the option of increased fuel economy and extended drain intervals, as well as overall better performance with AMSOIL 5W-40 Premium Synthetic Diesel Oil. Introduced in April of 2009, AMSOIL Synthetic 5W-40 Diesel Oil has the wherewithal to endure the demands of modern diesel engines. It provides extraordinary lubrication for diesel engines found in fleet, commercial and personal vehicles while improving fuel economy.

AMSOIL Synthetic Premium API CJ-4 15W-40 Diesel Oil

Also introduced in the spring of 2009, AMSOIL 15W40 Premium Synthetic Diesel Oil brings another option for the 2007 and newer diesel engines. With its ability to withstand the stress of heat, soot and acids, this oil delivers unparalleled protection for today’s diesel market. Its low-sulfated ash formulation provides excellent performance in low-emission diesel engines, while controlling soot thickening and wear. Shear stability, reduced oil consumption and lower volatility help reduce emissions.

AMSOIL Diesel Recovery Emergency Fuel Treatment

Introduced in January, AMSOIL Diesel Recovery is a product every diesel owner should have on hand. This fuel additive is cheap insurance and provides peace of mind in the event of gelled diesel fuel and/or frozen fuel filters while getting diesel owners back on the road quickly. Diesel Recovery quickly dissolves the wax crystals that form when diesel fuel passes its cloud point. It liquefies gelled fuel and thaws frozen fuel filters, making it a must for the glove box of any diesel owner living or travelling in cold climates. Now available in larger container sizes.

AMSOIL Synthetic Polymeric Heavy Duty Off-Road Grease

Announced in October and designed to accommodate the tough demands of off-road applications, AMSOIL Synthetic Polymeric Off-Road Grease provides performance benefits specific to this market. Combining an over-based calcium-sulfonate complex thickener and polymeric technology, it provides maximum wear protection to meet Caterpillar’s requirements for pin and bushing applications. The tough new grease resists pound-out and extends service intervals with superior protection resulting in reduced lubricant, labor and equipment replacement costs.

AMSOIL Injen Intake for 2007 ½ to 2009 Chevy Silverado 2500/3500 Duramax Diesel V8, 6.6L

Last year’s AMSOIL/Injen submission to the SEMA New Product Showcase earned a Global Media Award, and this year AMSOIL is bringing back a new model for Best New Off-Road/4-Wheel Drive Product. 2007 ½-2009 Chevy Silverado owners with a 2500 or 3500 Duramax Diesel V8 6.6L now have the option of installing a more direct route for air intake systems. With the ability to improve gas mileage and increase performance, AMSOIL/Injen Intake systems have revolutionary Variable Induction Technology. The VI Technology process is a multi-power air induction system that fills the plenum with cool air, giving added power on demand. AMSOIL Ea filter technology offers long filter life while providing superior protection and maximum efficiency.

Follow AMSOIL at SEMA via the AMSOIL Events blog, http://amsoilupdate.blogspot.com/

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