Tire/Wheel

Yokohama Tire Sweeps SEMA Show’s ‘Best New Tire’ Awards

GEOLANDAR X-AT™ takes first place, ADVAN Apex™ and GEOLANDAR X-CV® earn runner-up awards SANTA ANA, CA – (Nov. 5, 2019) – Three “Best New Tire” awards were handed out at the SEMA New Products Award Breakfast in Las Vegas…and Yokohama Tire won them all. Yokohama’s GEOLANDAR X-AT™ extreme all-terrain tire was named the “Best New …

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Project Rigs

TRANSAMERICAN AUTO PARTS ANNOUNCES WINNER OF 2017 LIFE IS BETTER OFF-ROAD™ SEMA VEHICLE BUILD AWARD

Compton, California (November 2, 2017) – Today, Transamerican Auto Parts named the winner of the third-annual “Life is Better Off-Road™” SEMA vehicle competition at the 2017 SEMA automotive aftermarket industry trade show in Las Vegas, Nevada. This year’s best presented, truly off-road capable truck, Jeep or SUV on display at the show as …

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Training-Education

Frank Buscemi and Tom Marx to Present “Amplifying Your Brand” During AAPEXedu 2017 in Las Vegas

SAN RAFAEL, Calif. – Oct. 17, 2017 – Frank Buscemi, president and CEO, and Tom Marx, chairman and chief strategy officer of Marx Group, will present “Amplifying Your Brand” during AAPEXedu, the educational program at AAPEX 2017, in Las Vegas on Nov. 1, 2017. With more than 50 years combined experience …

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Press Release

TRANSAMERICAN AUTO PARTS RETURNS TO SEMA WITH “LIFE IS BETTER OFF-ROAD™” SEMA VEHICLE BUILDER AWARD

Compton, California (October 2, 2017) – Today, Transamerican Auto Parts announced that the “Life is Better Off-Road™” SEMA builder award will be part of the 2017 SEMA show. Now in its third year, the “Life is Better Off-Road™” award is acknowledged as the premier industry prize awarded by Transamerican Auto Parts …

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Press Release

BFGoodrich® Tires Brings the Spirit of Baja to SEMA

First ever Baja racing pit crew challenge challenges SEMA visitors GREENVILLE, S.C., Oct. 26, 2015 – BFGoodrich® Tires returns to the Specialty Equipment Market Association (SEMA) show in Las Vegas to demonstrate its off-road racing leadership and heritage through its partnership with SCORE International Racing and unique interactive activities. BFGoodrich …

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Press Release

OMIX-ADA TO SHOWCASE EXPANDED HISTORIC JEEP COLLECTION AT ITS OFF ROAD SUCCESS CENTER DURING THE 2015 SEMA SHOW

Rare Vintage Civilian Model Jeeps Spanning Five Decades to be on Display Suwanee, Ga. (October 27, 2015) – Omix-ADA®, a leading manufacturer of high quality Jeep®, truck and off-road parts and accessories, today announced that it will feature six historic Jeeps from its recently expanded vintage and historic Jeep Collection …

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Press Release

RACE THEMED TI AUTOMOTIVE EXHIBIT MOVES OUTSIDE FOR SEMA 2015

Showcases company’s performance fuel pumps used by TI Automotive/Viper Exchange race teams in the IMSA TUDOR United Sports Car Championship series Auburn Hills, Mich. (Oct. 22, 2015) — TI Automotive, a leading global supplier of fluid storage, carrying and delivery technology, will showcase its high performance fuel delivery systems at its …

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Lighting

Golight Reveals New GXL 4211 Off-Road Lamp with Dynamic Styling, Unique Air Induction Ports and Optimized Beam Pattern at 2015 SEMA

Bold, in-your-face look, superior thermal management features and advanced photometric engineering make Golight’s GXL 4211 Off-Road Lamp an exceptional, yet practical product. CULBERTSON, Neb., USA — Golight, Inc., a world leader in pan & tilt remote-controlled lighting technology, announced that it will display its new GXL 4211 Off-Road Lamp for …

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Aftermarket

Amanda Products Releases Final Installment of its Road to SEMA 2014 Story

Amanda Products is pulling back the curtain on its unique design process that was used to develop automotive aftermarket prototype parts for the 2014 SEMA Show in Las Vegas, Nevada. The three-part story at http://www.amandaproducts.com/sema2014/ offers exclusive photos and interviews with designers, executives, engineers and product developers. The first two …

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Press Release

OMIX-ADA’S OFFROAD SUCCESS CENTER HOSTS TWO SPECIAL JEEPS AT 2014 SEMA SHOW

Leading Manufacturer of Jeep® Parts and Accessories Raises Awareness for Charity and Prepares to Give Away Fully Outfitted “Ready to Rock” Jeep Suwanee, Ga. (October 21, 2014) – Omix-ADA, a leading manufacturer of high quality Jeep®, truck and off-road parts and accessories, today announced its Off Road Success Center (Booth …

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Events/Competitions

OMIX-ADA BRINGS SEVEN UNIQUE JEEPS TO THE OFF ROAD SUCCESS CENTER AT THE 2014 SEMA SHOW

Nearly 50 Years of History Showcased from Omix-ADA’s Jeep Collection Suwanee, Ga. (September 23, 2014) – Omix-ADA, a leading manufacturer of high quality Jeep®, truck and off-road parts and accessories, today announced that it will feature seven unique Jeeps from its corporate collection at the company’s Off Road Success Center …

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Rugged Ridge Trail Access Program
Rugged Ridge Trail Access Program
Land Use

RUGGED RIDGE Trail Access Program Launches at 2013 SEMA Show

New Program Protects Use of Public Land and Helps Preserve Off-Road Hobby Suwanee, Ga. (November 19, 2013) – Omix-ADA®, a leading manufacturer of high quality Jeep®, truck and off-road accessories announced the creation of theRugged Ridge Trail Access Program at its Off Road Success Center during the 2013 Specialty Equipment Market Association (SEMA) …

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