Events/CompetitionsPress Release

New King of the Hammers Movie Titled "Rise of the East"

Title and Trailer for 2012 Griffin King of The Hammers Movie Released

King of the Hammers 2012 - TWIN PEAKS, CA – March 21, 2012 – Hammerking Productions released the trailer for the 2012 Griffin King of the Hammers movie titled, “Rise of the East” today. The title for this year’s film is a reference to the 2012 King, Erik Miller. Miller is the first winner of the race to reside east of the Mississippi in Cumberland, MD.

The movie will document the week-long off-road racing event held every February in Johnson Valley, CA. 2012 marked the 6th year for the King of the Hammers race which featured more than 200 teams and 30,000 spectators competing in over 5 days of racing. The movie’s release date is expected this summer following a red carpet premiere.

“Rise of the East” is a joint production between the creators of the Griffin King of the Hammers, Hammerking Productions, and media production company, HeavyMetalConcepts. Dave Cole,

Executive Director of Hammerking Productions, had this to say about the movie, “We’re happy to have Will Gentile of HeavyMetalConcepts working with us again. He knows how to tell a story and has a strong cinematic eye.” HeavyMetalConcepts first began working with Hammerking Productions in 2011 when they produced the 2011 King of the Hammers movie, “Valley of the Kings.”

Griffin King of the Hammers “Rise of the East” will be available for sale on Hammerking Productions web site,  The trailer can be viewed at:


Ultra4 is a vehicle type, class and series.  Ultra4 Racing was born from the popularity of the annual Griffin King of the Hammers, considered to be the toughest one-day off-road race. The vehicles are unlimited four-wheel drive, capable of competing in multiple racing disciplines – extreme rock crawling, high-speed desert racing and short course.  In five years, the sport has grown significantly from the inaugural King of the Hammers to an eight race national series including a regional east and west championship and a three-race pro series.  Ultra4 Racing is managed by Hammerking Productions located in Lake Arrowhead, CA.  To learn more, log on to


HeavyMetalConcepts, based out of Connecticut, has been filming and editing various events in the off-roading community since 2008. They have produced several DVDs, including films for both the 2009 and 2010 RCQ events held at Rausch Creek Off-Road Park in Pennsylvania, and will be doing so again in 2011.  They are currently producing the 2011 King of the Hammers DVD.  For more information, visit

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