Following the 2005 Easter Jeep Safari in Moab Utah Jeff Knoll and his family read an article in the Moab newspaper about an environmentalists named Sara Melnicoff who was cleaning up the amazing mess left by off roaders who chose to party at Potato Salad hill. Knoll and family presented a challenge to keep the area clean the following year which the online 4 wheeling community has spun into a yearly cleanup and proactive approach to management of the area during safari.
Six years later the tradition continues thanks in part to the membership of RockyMountainExtreme,com. Today the area is kept fairly clean during Safari thanks to a partnership with the Local Sheriff, and Moab Solutions recycling program. Each morning as the sun rises over Mill Creek; members of the 4-wheel drive community meet for coffee and make sure no litter is left on the ground. In addition RockyMountainExtreme provides dumpsters, and outhouses.
This year Knoll and his family joined Torchmate Racing, and the Lovell family for a cleanup on Friday morning. Members of Torchmate Racing where joined by Eric Anderson of 4 Wheel Parts race program as they scoured the area for any trash they could find. “It’s a far cry from when we started the project” said Angie Knoll “We actually have to work at finding trash now”. The 6-year project is a testament to peer pressure and education. Melnicoff who once was not as friendly to off-roaders now understands that most have the same desire to keep Moab beautiful.
” It was absolutely great to bring my kids back here after 6 years and show them what a difference we could make with just a little work.” Jeff Knoll.
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