Off-Road racing is a family sport and Geoffrey Cooley was born into the culture. His father John Cooley and company Alumi Craft are one of the premier chassis builders in the sport. At just 21 years of age, Geoffrey is a rising star in desert off-road racing. After winning the SNORE championship in Class 10, Geoffrey is moving up to the ultra competitive 6100 Truck Class in a brand new Alumi-Craft built vehicle. Follow Geoffrey as he heads to The 2016 Polaris RZR Mint 400 presented by BFGoodrich Tires to make his debut in his brand new 6100 Truck!
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About The Mint 400
Known as “The Great American Off-Road Race™,” The Mint 400 is the oldest, most prestigious, and most challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over three hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1967, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the worlds best off-road race teams do battle at The Mint 400!
About Mad Media
Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.