CORONA, CA (June 2, 2016) — Toyota, a leader in motor sports promotion and participation for more than 40 years, is continuing its partnership with the Lucas Oil Off Road Racing Series and Team Lucas for the eighth season in 2016.
The iconic Toyota Tundra is off-road’s Official Truck, and a cornerstone of a program that also positions the automotive giant as a presenting power block sponsor for the series’ telecasts on CBS, CBS Sports, MAVTV and the new LucasOilRaciing.TV, giving Toyota spectacular exposure.
Toyota is supplying a fleet of Tundras for the series’ use as safety and support vehicles and providing primary sponsorship for veteran racer Eric Barron in the Pro 4 class and associate sponsorship for several teams in Pro 2.
The sponsorship agreement with Team Lucas also gives Toyota sponsorship rights for two of the eight events in the Lucas Oil Off Road Racing Series, an on-board camera for all races and space on vendor row for all event weekends.
“We are continuing our very strong relationship with Team Lucas and the Lucas Oil Off Road Racing Series again this year because our multi-level campaign reaches such a diverse and enthusiastic marketplace,” Toyota Motorsports North America Marketing Planner Andre Jackson said. “The Lucas Oil Off Road Series gets us exposed to a lot of fans who love the outdoor life and the spectacularly exciting off-road world.”
Toyota began its involvement with Team Lucas in 2009, which was the debut season of the Lucas Oil Off Road Racing Series.”Toyota is a tremendous partner with Team Lucas,” Lucas Oil Executive Vice-President Bob Patison said. “We’re delighted to have such a productive relationship with one of the giants among the world’s automobile and truck manufacturers.”
Lucas Oil Products, Inc. is a world leader of high performance lubricants and problem solving additives and produces and markets 247 unique products in 40 countries around the globe. Its television production arm, Lucas Oil Production Studios, maintains its own high definition production studio and produces more than 400 hours of programming for CBS, CBSSN, NBC, NBCSN, the Lucas owned MAVTV Motorsports Network, and the new LucasOilRacing.TV 24/7 on demand worldwide motorsports app.