Two Ladies Co-Driver Challenge Meet & Greets Before 36 Hours of Uwharrie at Jeep Dealerships

Monday August 8th5-9pm – Lebanon Chrysler Dodge Jeep RAM – Lebanon, OH

Wednesday August 10th5-9pm – Hendrick Chrysler Dodge Jeep RAM – Concord, NC

MESA, AZ   August 2, 2016 – In preparation for the second event of the Ladies Co-Driver Challenge, Charlene Bower and co-driver Kristen Endres invite you to join them at two Meet & Greets.  Monday August 8th event will be near Kristen’s hometown at the Lebanon Chrysler Dodge Jeep RAM dealership in Ohio, and Wednesday August 10th’s will be on the eve of the BFGoodrich Tires 36 Hours of Uwharrie event at the nearby Hendrick Chrylser Dodge Jeep RAM dealership in North Carolina.  The adventure will start on Saturday April 6th when Charlene leaves Phoenix to drive Ruby, BFGoodrich Tires Jeep JK, across country to pick up Kristen in Ohio, then arrive at the event site in North Carolina on Thursday August 11th to check-in and participate in a very challenging off-road skills event for four days, a total of 36 Hours of activities.  Fans will be able to follow along with Charlene and Kristen as they pull winch cable and utilize Hi-Lift Jacks on the Bower Media Facebook page, 36 Hours of Uwharrie website, as well as on the new GEM site.


“I love being able to travel to different places and really appreciate the Jeep Dealerships for allowing us the opportunity to do Meet & Greets as we drive through.  I am glad we will have the opportunity to meet you and your Jeep!  Plus, I’m excited for you to meet Kristen who has worked very hard to be part of this experience,” said Charlene Bower, Owner of Bower Media and Ladies Co-Driver Challenge founder. “BFGoodrich Tires 36 Hours of Uwharrie is going to present Kristen and I with some pretty significant challenges!  I have to give special thanks to Tim Cromer at BFGoodrich Tires and John Williams from Impulse Offroad among many others in the background that helped put this opportunity together for us to take the Jeep JK ‘Ruby’ to Uwharrie.  I’m excited to be able to give Kristen this experience!”

Everyone is welcome to join us at the Meet & Greets, and if possible, we would love to meet your off-roading vehicle too.  Snacks and waters will be available along with many pictures from the Ladies Co-Driver Challenge Training Weekend, and the first event in Baja “Monster Energy Trail of Missions presented by BFGoodrich Tires”.

Monday August 8th event will be near Kristen’s hometown at the Lebanon Chrysler Dodge Jeep RAM dealership as Charlene swings through to pick her up driving Ruby, the BFGoodrich Tires Jeep JK.  Join us at 518 W. Main St in Lebanon, OH 45036 from 5pm – 9pm.  Facebook event is posted for more information:

Wednesday August 10th event will be near the start of BFGoodrich 36 Hours of Uwharrie at the Hendrick Chrysler Dodge Jeep RAM dealership.  We will have spent the day in the area doing final prep on Ruby, the BFGoodrich Jeep, including fitting it for a canoe that we must have on the roof the entire event!  Join us at 7630 Hendrick Auto Plaza NW in Concord, NC 28027 from 5pm – 9pm.  Facebook event is posted for more information:

The BFGoodrich Tires 36 Hours of Uwharrie is the second event in the Ladies Co-Driver Challenge. After a long and rigorous vetting process Marcie Hricziscse was chosen for the first event in June, Monster Energy Trail of Missions presented by BFGoodrich Tires.  Now, Charlene will head to BFGoodrich Tires 36 Hours of Uwharrie with winner Kristen Endres.  In October, the third event will be an all girls Rebelle Rally with Kaleigh Hotchkiss, and then Leigh Singleton and Kristie Moore will join Charlene at the SEMA Show in November. You can chat with the winners on the GEM Offroad forum, or by clicking on their names below: Marcie Hricziscse, Kristen Endres, Kaleigh Hotchkiss, Leigh Singleton, Kristie Moore.

About Charlene Bower: Charlene Bower, founder of Bower Motorsports Media, took her very first job changing tires in a motorcycle shop.  From there she went on to be a part of the management team of some nationally recognized multi-line powersports dealerships.  After over 10 years in motorcycle retail management, it was time for a change.  Putting 6 months aside to experience life as never before, she hooked up her truck to her trailer and wandered from ride spot to ride spot making up for lost weekends on her dirt bike and quad.  While on the road, she found the love of photography and writing.  When a private multi-line magazine company approached her to be a part of their sales team, it turned into the perfect match.  The next few years were based around sales and relationship building, while learning the in’s and out’s of the media world, specifically in the Sand and UTV Markets.  When the economy dropped severely and affected the magazine business, Charlene looked for the niche that needed filling.  It didn’t take long to evaluate that quality PR to the media for needed content was in order. She works daily to consistently refine the process as the world of media has revolved quite drastically in the seven years since opening Bower Motorsports Media.

 The company has grown to include different properties, all with media and marketing as the core to their creation, including: Bower Power HourBower Media CalendarRace Team StoreI’m Not Just a GirlBower Media Promo GiftsShirt & Swag ClubShirt & Bling ClubBower Media School of Professional Marketing, and Offroad Newswire among others that are in testing phases.  The Bower Media team is in the backdrop to some of the most successful racers, events, and companies in the 4×4 market.  It is normal to find Charlene at offroad events every weekend working to get the shots and the stories to bring the love of motorsports back to those that can’t be there.

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