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Author: MadMedia

  • FOX puts up $10k to the winner of The 2016 Polaris RZR MINT 400 presented by BFGoodrich Tires

    FOX puts up $10k to the winner of The 2016 Polaris RZR MINT 400 presented by BFGoodrich Tires

    The leader in high performance shock absorbers champions “The Great American Off-Road Race”

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    FOX, an industry leader in design and development of high performance shock absorbers and off-road racing suspension products for over three decades, has returned as a sponsor of the 2016 Polaris RZR Mint 400 Presented by BFGoodrich Tires and has put up a ten thousand dollar purse for the Mint 400 overall winner on FOX shocks. Additionally, the FOX Proving Grounds returns to one of the toughest and most challenging sections of The Mint 400 race course.

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    “Off-road racing is the ultimate proving ground for automotive technology.  Fox is a great example of a company that created a product born from off-road racing and took it mainstream. People drive vehicles everyday that have been improved by technology learned from off-road racing. FOX has done a great job of taking an off-road company and turning it into a globally recognized brand,” commented Matt Martelli, Mint 400 CEO.

    Redefine your limits.  #RIDEFOX

    FOX offers bolt on performance shocks for your daily driver and UTV, utilizing the same technology used in high performance world off-road racing.

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    Come by and see FOX’s complete line of products at The Mint 400 contingency on Friday, March 11th on Fremont Street East, beginning at 8:00am continuing on all day until 5pm.

    Support the brands that support off-road and ask for FOX suspension at your local automotive suppliers.

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    ABOUT FOX FACTORY HOLDING CORP. (NASDAQ:FOXF)
    Headquartered in Scotts Valley, CA, FOX designs and manufactures high-performance suspension products primarily for mountain bikes, side-by-side vehicles, on-road and off-road vehicles and trucks, all-terrain vehicles, snowmobiles, specialty vehicles and applications, and motorcycles. For more than three decades, FOX’s team of enthusiasts and professional athletes has been improving vehicle performance through a unique commitment to redefining ride dynamics.

    About The Mint 400
    Known as “The Great American Off-Road Race™,” The Mint 400 is the oldest, most prestigious, and most challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over three hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1967, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the worlds best off-road race teams do battle at The Mint 400!

    About Mad Media
    Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.

  • Method Race Wheels Takes Over The Mint 400 Pit Crew Challenge

    Method Race Wheels Takes Over The Mint 400 Pit Crew Challenge

    Come watch the top off-road pit crews battle head to head to see whose team fastest in the pits!

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    The Mint 400 announced the return of the Pit Crew Challenge, this year with new title sponsor Method Race Wheels.  This year marks the fifth consecutive year The Mint 400 will host the ultimate single-elimination pit crew challenge contest in front of a crowd of thousands of off-road enthusiasts and race team members.

    The showdown will be held at the “Method Race Wheels Pit Crew Lot” on 9th & Fremont St. The event is free, open to the public and will be held Thursday, March 10th at 7:30pm, right after the crowning of the new 2016 Miss Mint 400!

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    The Trick Truck (1400) and Class 1 (1500) overall prize features a stunning custom floor jack trophy hand painted by Kelly and Sons Crazy Painters.

    The Method Race Wheels Mint 400 Pit Crew Challenge is a celebration of the dedicated mechanics, volunteers, and pit captains that spend countless hours prepping, maintaining and fixing off-road race vehicles before, during, and after they compete.

    As the margin between first and second overall winner at The Mint 400 becomes more and more narrow each year, the difference between a victory and second place undoubtedly comes down to the speed of a pit stop during the epic race!

    This year’s Method Race Wheels Pit Crew Challenge will feature the top teams on Trick Truck (1400) and Class 1 (1500) including:

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    Additional prizes for each of the Trick Truck (1400) and Class 1 (1500) winners include a fresh set of Method Wheels, a set of BFGoodrich Tires, FOX 2.0 Performance Series Smooth Body IFP shocks, Speed Strap Tie Downs and more!

    About Method Race Wheels
    Method Race Wheels designs, develops and distributes high performance wheels and accessories for race and street applications. These products represent our commitment to quality, driven by the high standards of performance.As racing enthusiasts and participants, we are driven to look beyond conventional ideas of industry standards. Engineering, rigorous testing, data collection and proven performance redefines what is possible in the creation of our wheels and accessories. The application of our race knowledge separates us from other wheel companies.

    Method Race Wheels is committed to bring you the finest quality products with the most complete line-up of off road race wheels for trucks, buggies, rock crawlers, short course, rally, and UTV’s, as well as street wheels for truck, Jeep, and SUV applications. We pride ourselves on providing these products to our customers with fast and friendly service that you can count on.

    Look for our banners, listen to our name, and watch our products in action. Method Race Wheels…Lighter. Stronger. Faster.

    About The Mint 400
    Known as “The Great American Off-Road Race™,” The Mint 400 is the oldest, most prestigious, and most challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over three hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1967, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the worlds best off-road race teams do battle at The Mint 400!

    About Mad Media
    Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.
  • The 4 Wheel Parts Mint 400 Vehicle Parade Set to Rumble Down the Las Vegas Strip Wednesday, March 9th at 12:45pm

    The 4 Wheel Parts Mint 400 Vehicle Parade Set to Rumble Down the Las Vegas Strip Wednesday, March 9th at 12:45pm

    For the fourth consecutive year, the world’s toughest off-road race vehicles will parade down the world famous Las Vegas Strip during the 4 Wheel Parts Mint 400 Vehicle Parade. This year, the parade will span ten miles, beginning at the TaylorMade Golf Experience on E. Sunset Road and stretching all the way to Atomic Liquors on Fremont Street, officially kicking off the 2016 Polaris RZR Mint 400 presented by BFGoodrich Tires.  The massive group of off-road racecars will be led by 2016 Mint 400 Grand Marshal and Off-Road Legend, Rod Hall.

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    Over ten million dollars worth of custom fabricated off-road racecars will be on display and thunder down the Strip in tribute to the famed Mint 400 vehicle processions that took place on Fremont Street decades ago. The vehicles are part of a massive field of 350 entries that will compete Saturday, March 12th just outside of Las Vegas at The Great American Off-Road Race.

    “Off-road racing is the most exciting and thrilling motorsport on the planet,” said Joshua Martelli, COO and co-owner of The Mint 400. “In 2013, we made history by showcasing these amazing vehicles on the Strip for the people of Las Vegas, and we continue to make improvements each year.  We are very grateful to the City of Las Vegas and everyone at 4 Wheel Parts for helping us make this happen!”

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    The 4 Wheel Parts Mint 400 Vehicle Parade will end with a kick-off party at Atomic Liquors on 10th and Fremont.

    Back by popular demand, beginning Wednesday, March 11th, the Mint 400 Course Map Poster will be available at 4 Wheel Parts, The Official Mint 400 Headquarters, on 3901 W Russell Rd, Las Vegas, NV 89118 .. For FREE! 4 Wheel Parts will have tons of Mint 400 items flowing out of their store, including free souvenir race maps and FREE Mint 400 t-shirts with any purchase.

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    About 4 Wheel Parts
    4 Wheel Parts is the nation’s largest distributor of off-road parts and accessories. They have a nationwide chain of 56 retail stores and service centers in 17 states including Las Vegas, that offer personalized advice and service. Their on-hand inventory consists of roughly $50 million of off-road parts from more than 250 manufacturers. Visit 4WheelParts.com, call their customer service center, (877)-474-4821 or visit one of their 56 retails stores near you.

    About The Mint 400
    Known as “The Great American Off-Road Race™,” The Mint 400 is the oldest, most prestigious, and most challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over three hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1967, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the worlds best off-road race teams do battle at The Mint 400!

    About Mad Media
    Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.

  • The Mint 400 Launches New Online Tracking Application to Increase Global Exposure

    The Mint 400 Launches New Online Tracking Application to Increase Global Exposure

    “The Great American Off-Road Race” can now be followed globally online and via mobile app  

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    March 6th, 2016 – San Diego, CA –  The Mint 400 announced today that is has launched a new tracking application with the primary goal of allowing the entire planet to follow “The Great American Off-Road Race” live online and on mobile devices. The Mint 400 has partnered with YB Tracking from the UK, who have built their business tracking global events in yachting, adventure sports, and expeditions.

    “We have been looking for the right technology to utilize to allow people to track the race in real time. This is part of our larger strategy to grow the impact of The Mint 400 and off-road racing globally. Now fans will be able to track the race online as well as download the YB Tracking app for your mobile device,” stated Mint 400 CFO, Josh Martelli.

    “Following our recent success tracking car racing events in Europe and Asia, and the recent US-based King of The Hammers, we are thrilled to be involved in the biggest off-road race in the world! The Mint 400 has a huge vehicle count for a single-day event, making it both challenging and exciting,” stated Nick Farrell, CEO of YB Tracking.

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    During The Mint 400, tracking points will be transmitted every 2 minutes, with 30-second GPS fixes – giving great track definition for later playback. Live segment split times will be made available to the public, adding excitement for race followers who will be able to see just how many minutes/seconds are between each racer!

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    Unlike other off-road tracking technologies, YB units are easy to install, taking just minutes to fix to each car. This is achieved due to them being totally self-contained units, with internal batteries and a built-in antennae. Racers require absolutely no cradles, antennae, wiring harnesses, or any other accessories! As a testament to this simplicity, all 350 vehicles in The Mint will be fitted with their YB units during the Friday contingency/tech day.

    Race participants have complained in the past about the difficulty and cost of installing race tracking technology – using YB removes all of this hassle and significantly reduces expense.  Seeing the value in globalizing off-road racing, Mint 400 sponsors BFGoodrich and Polaris RZR have stepped up to cover the cost of the new tracking system rather than passing the cost onto the racers!

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    The YB service includes the provision of tracking units, online mapping and mobile app. Using Iridium satellites to transmit their data means the trackers will work anywhere on Earth, so desert races without GSM coverage are no problem at all. The nature of Iridium satellites also means that the technology works much better than others in notoriously difficult terrain, such as canyons.

    Tracking will be available online at TheMint400.com, Race-Dezert.com, UTVunderground.com,PolarisRZR.com and BFGoodrichtires.com.

    You can download the mobile app via itunes here: 

    https://itunes.apple.com/us/app/yb-races/id452193682?mt=8

    About The Mint 400
    Known as “The Great American Off-Road Race™,” The Mint 400 is the oldest, most prestigious, and most challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over three hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1967, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the worlds best off-road race teams do battle at The Mint 400!

    About Mad Media
    Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.

  • Rod Hall Returns to The 2016 Polaris RZR Mint 400 presented by BFGoodrich Tires as Grand Marshal

    Rod Hall Returns to The 2016 Polaris RZR Mint 400 presented by BFGoodrich Tires as Grand Marshal

    unnamed 2The Mint 400 announced today that off-road racing legend Rod Hall has been named the Grand Marshal of the 2016 Polaris RZR Mint 400 presented by BFGoodrich Tires. Hall has had a remarkably long and successful career in off-road racing and is still racing at 79 years of age. Known for being a pioneer of off-road racing, Hall’s 160+ major event wins makes him one of the most successful off-road racers of all time. (more…)

  • The Road to The Mint 400 presented by BFGoodrich Tires: Geoffrey Cooley

    The Road to The Mint 400 presented by BFGoodrich Tires: Geoffrey Cooley

    Off-Road racing is a family sport and Geoffrey Cooley was born into the culture. His father John Cooley and company Alumi Craft are one of the premier chassis builders in the sport. At just 21 years of age, Geoffrey is a rising star in desert off-road racing. After winning the SNORE championship in Class 10, Geoffrey is moving up to the ultra competitive 6100 Truck Class in a brand new Alumi-Craft built vehicle. Follow Geoffrey as he heads to The 2016 Polaris RZR Mint 400 presented by BFGoodrich Tires to make his debut in his brand new 6100 Truck!

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    CLICK HERE TO SEE THE FULL PHOTO GALLERY ON THEMINT400.COM

    The 2016 Polaris RZR Mint 400 presented by BFGoodrich Tires returns to Sin City March 9th-13th.  

    Click here to buy your Spectator Parking Pass.

    About The Mint 400
    Known as “The Great American Off-Road Race™,” The Mint 400 is the oldest, most prestigious, and most challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over three hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1967, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the worlds best off-road race teams do battle at The Mint 400!

    About Mad Media
    Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.