Category: Press Release

  • RUGGED RIDGE IMPROVES ‘07-’13 JEEP® JK WRANGLER STYLING AND DURABILITY WITH NEW ALUMINUM HOOD LATCHES

    Bolt-On Replacements Are Designed To Outperform Original HoodLatches

    Suwanee, Ga. (October 30, 2012) –  Rugged Ridge, a leading manufacturer of high-quality Jeep accessories, todayannounced the release of its all-new billet aluminum Hood Latch Kits for 2007-2013 Jeep® JK Wrangler.

    An age-old problem for Jeep owners, factory hood latches degradeover time and fail causing hoods to rattle or even become unsecuredwhile driving. After extensive research and countless hours of testingand evaluation, Rugged Ridge has developed its all-new aluminumHood Latch Kit to outperform where the original latches fall short.Constructed from high strength aluminum, each Kit features anadjustable tension rod to guarantee a long-lasting, precise fit on any2007-2013 JK Wrangler. (more…)

  • AM General to Offer HUMVEE® Kit to Civilian Market

    SOUTH BEND, Ind., Oct. 30, 2012 – AM General today announced the launch of a new program to sell civilian HUMVEE kits comprised of certain military-style HUMVEE body and chassis components minus the powertrain.  Initial orders for this one-of-a-kind kit are now being taken at the newly launched HUMVEE C-Series web site, genuinehumveekit.com, for the base price of $59,995.00.

    The HUMVEE C-Series Kit will offer the best in industry mobility technology with a host of off-road ready options, including AM General’s Central Tire Inflation System, electronic locking differentials and others. The initial C-Series offering is a soft top body style. (more…)

  • ARB INTENSITY LED LIGHTS

    In 2009 ARB engineers started a development program to produce an ARB driving light with a completely new design incorporating the latest LED technologies.

    Unlike light bars that were growing in popularity, ARB required a light that was compatible with current bull bar designs and traditional driving light mounting points. They also needed to be a legal fitment which, in many states, light bars are not.

    Many ARB customers prefer a combination of a spot and spread driving light due to the various driving conditions encountered in general off-roading. Most LED light bars on the market are considered great lights for slower off road driving where the ability to see great distances is not so critical. For ARB’s new light to compete with the best the market can offer in Halogen and HID lighting, it needed to give not only the broad flood beam associated with light bars but also a spot beam with the ability to penetrate longer distances. (more…)

  • Credit for Off Road Race Wins Goes to RCV Performance Products Ultimate CV Axles for Ford Twin Traction Beam Suspension

    Loves Park, IL: “The reliability of RCV CV axles for the Ford TTB allows us to take wins, and finish on the podium more consistently than ever before” states 2012 Traxxas Torc Series Formula 4×4 Champion Brad LaMarche. “We were facing a problem breaking the u-joints and axle shafts on our Ford Twin Traction Beam axle, which resulted in DNF’s. Since we began using RCV’s Ultimate CV Axles we have not had a single problem with breakage”. (more…)

  • Royal Purple Introduces All-New Max-Clean Fuel System Treatment

    3-in-1 Fuel Additive Keeps New Engines Clean and Improves Vehicle Performance

    Porter, TX. (October 25, 2012) – High performance lubricant manufacturer, Royal Purple, today announced the introduction of its newest product, Max-Clean®. Max-Clean is a state-of-the-art fuel system treatment that cleans injectors, restores fuel economy and reduces both engine buildup and tailpipe emissions.

    Royal Purple’s new Max-Clean fuel system treatment is a 3-in-1 fuel additive that keeps new engines clean, removes existing deposits and improves vehicle performance. (more…)

  • Julian Hard Cider HERO Racing Enters the Baja 1000

    This coming November 14-17, the HERO Racing team (HELPING EVERYONE REACH OUT) is entered into the most grueling off-road race in the world, The SCORE International Baja 1000.

    What makes the HERO Racing team different than any other is that one of our 3 race bikes is the first all-amputee team in the race’s history.  We we are racing as a 100% non-profit fundraiser to bring a fortunate recipient a prosthetic leg with the Challenged Athletes Foundation.  They helped us find this amazing individual who is a very athletic 10 year old boy from Michigan.  Our little friend, Nicholas Knotts, is in need of a prosthetic leg to participate in a full and active lifestyle. Like the rest of us, he’s 100% human.  Just missing a part. (more…)