BFGoodrich has a long standing legacy of mapping off-road trails for racing in America and Baja. If you’re like us, you’ve probably tried every navigation system out there while off-roading. With over 40 years of off-road experience, BFGoodrichTires has created OnTrail, a simple and effective navigation app that allows you to record and publish your own trails, as well as find & discover new trails with a host of helpful information for planning your ride.
OnTrail is built to be easy to use and combines public trail information with information from the BFGoodrich® OnTrail community, professional off-road partners and professional off-road cartographers. Explore your limits as a driver, discover new trails, and find a community of people dedicated to doing the same. Share data, points-of-interest, photos, and more through BFGoodrich® OnTrail™. In-app missions and challenges let you earn points that add up to real rewards; and everything is backed by the Off-Road experts at BFGoodrich® Tires.
About UTVUnderground Since its launch in 2008, UTVUnderground has become an essential source of UTV market information, and has grown into one of the largest UTV publishers of high quality, engaging content to millions of UTV enthusiasts daily. UTVUnderground is made up of real UTV owners and manufacturers obsessed with the culture, people and the UTV lifestyle. UTVUnderground is partnered with some of the most well-known brands and celebrities, both inside and outside the UTV world, and operates the largest UTV race on the planet – The UTV World Championship.
The BFGoodrich Tires Mint 400 returns to Las Vegas, Nevada this week, March 3rd-8th. The Great American Off-Road Race™ will be held Friday, March 6th and Saturday March 7th in Primm, NV with pre-race festivities beginning earlier in the week on Fremont Street East in downtown Las Vegas.. The massive field of over 400 hundred race teams including car, truck, motorcycle and youth classes. The world famous Mint 400 has always attracted celebrities and racers from around the globe. This Eagles of Death Metal frontman Jesse Hughes, and UFC superstars Donald “Cowboy” Cerrone and Brian “T-City” Ortega will all join the field of racers.
The inaugural “Mint 400 Desert Rally” was held in Las Vegas in 1968 as a way to promote The Mint Hotel and Las Vegas Gun Club. The race has a rich and storied history, and has once again become the largest and most important off-road race in the world. The event attracts over 65,000 spectators to Las Vegas for the race and week long activities. It features a massive field of five hundred and fifty teams competing across an incredible fifty individual classes, including motorcycles which have be reintroduced to the Mint last year for the first time since 1976. The 108-mile loop that extends from the California-Nevada state line in Primm to the Southern edge of Las Vegas in Jean, NV is considered the most grueling and challenging off-road race course in America. With five massive spectator areas, The Mint 400 puts fans safely in front of thrilling off-road racing action.
Click here to purchase a Jean parking pass, Primm Start/Finish Line Ticket or a Primm VIP Hospitality pass.
The Mint 400 is the ultimate family friendly motorsport event. Start/Finish Line Tickets in Primm, NV are $10 online or $15 at the door. Parking tickets are $30 per vehicle for access to the five dedicated spectator areas in Jean, NV. VIP packages are available for race days at the official Primm Valley Resorts Start/Finish Line. Led by Michelin star chef Drew Deckman, the Mint 400 VIP package is the ultimate way for fans to experience the event featuring premium food, drink, and comfort.
The Mint 400 will kick off on Wednesday, March 4th, when 125 of the planet’s toughest off-road race vehicles parade down the world-famous Las Vegas Strip during the Mint 400 Vehicle Parade. The parade will begin near Mandalay Bay Hotel and Casino and stretch all the way to the Fremont East district in downtown Las Vegas. Over forty million dollars of machinery will be on display. Immediately following the parade the official Mint 400 kicks off at Hogs & Heifers Saloon beginning at 3pm followed by The Dinner of Champions at 7pm at La Monja Cantina featuring Chefs Dan Krohmer And Drew Deckman.
Click here to purchase tickets for Dinner of champions
The Method Race Wheels Time Trials will take place on Thursday, March 5th at 10:30AM to set race day starting positions for over one hundred Unlimited Truck, Class 1, Baja Truck and Class 6100 racers. Fans can watch the Livestream online for free at Themint400.com.
Later that night at 7:00pm on 9th and Fremont, the Amsoil Pit Crew Challenge returns where top Baja Truck and Unlimited Truck pit crews will throw down to see who is the fastest pit crew in off-road. Rockers The Eagles of Death Metal will play a free concert following the Amsoil Pit Crew Challenge.
The two day Mint 400 Off-road Festival will be held Thursday, March 5th and Friday, March 6th and feature nearly two hundred of the top aftermarket off-road companies on Fremont Street East from Las Vegas Boulevard to 11th Street. Each of the three hundred plus teams will parade in front of twenty five thousand off-road fans daily, on their way to technical inspection at the end of the festival. This year’s off-road festival will feature a new art display dubbed “The Art of War” featuring works by artist Stefan Marjoram available for purchase alongside custom Mint 400 merch. The event is free and open to the public.
The Mint 400 will feature two exciting races on both Friday, March 6th and Saturday March 7th. The 2020 Grand Marshal and off-road racing legend Bruce Meyers will be at the start line to waive the green flag, launching the massive field of racers into the brutal Nevada desert. For the second time since 1976, the motorcycles are returning to The Great American Off-Road Race™ and will start off the line at 7:00AM on Friday, followed by the limited four wheel vehicles beginning at 12:30pm. On Saturday, four wheel racing resumes at 6am with the Pro UTV Classes and more limited race vehicles. Then on Saturday afternoon at 11:30am, the entire weekend culminates with the unlimited truck race for all the glory.
The Mint 400 has expanded their live stream coverage to include two days of fantastic race action. The two-day format will build on the storied events wildly successful live stream roll out, that reached over a quarter of a million unique visitors in 2018. This year’s program will be available on TheMint400.com as well as select sponsor websites, YouTube and Facebook, and fans will be able to tune in on their computers and handheld devices from anywhere in the world to follow The Great American Off-Road Race™. On air talent will include Mint 400 CEO Matt Martelli, Motorsport radio star Jim Beaver off-road cultural icon Bob Bower, Ultra-4 competitor and KOH announcer Jim Marsden, and roving pit reporters Tiffany Stone and Ryan Thomas. You can watch the livestream for free on live.TheMint400.com or download the Mint 400 app from the Apple app store.
About The Mint 400 Known as “The Great American Off-Road Race™,” The Mint 400 is the most celebrated, prestigious, and challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over four hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1968, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the world’s best off-road race teams do battle at The Mint 400!
About Mad Media Established in 1995, Mad Media is a San Diego based marketing and creative agency, specializing in adrenalized film and television production. Owners Matt and Josh Martelli have spent over two decades crafting authentic, culturally engaging brand messages in print, web, photography, and film platforms for some of the worlds top brands including Red Bull, BFGoodrich Tires, and Polaris Industries. Mad Media’s viral film projects, such as the Gymkhana series and XP1K series, have been viewed hundreds of millions of times. From their early days as pioneers of branded viral video content for skateboard companies Osiris and Expedition, to their most recent work spreading the gospel of off-road racing with the world famous Mint 400, Mad Media remains a powerhouse pioneer of digital media.
The BFGoodrich MINT 400 race and Republic Services will host a desert cleanup Feb. 29
Event has removed more than 140,000 pounds of trash from the desert over multiple years
BFGoodrich helps in the cleanup and rewards volunteers with a chance to win tires
LAS VEGAS, Feb. 24, 2020 ― Hundreds of off-road racing fans will show their appreciation for the Mojave Desert on Saturday, Feb. 29, by cleaning up tons of trash illegally dumped near the MINT 400 race course before the race even begins.
The BFGoodrich MINT 400, known as the Great American Off-Road Race, and Republic Services, a waste solutions company, have made an annual tradition of cleaning up the desert before the race.
Republic Services is providing large dumpsters and hauling out the collected waste. BFGoodrich, the title sponsor of the race and leading tire brand in off-road racing, has joined in the effort by providing employee volunteers and a set of tires to raffle off to volunteers after the event.
The MINT 400 runs through the picturesque Mojave Desert south of Las Vegas. Most of the land is open to the public and managed by the Bureau of Land Management. Unfortunately, many of these public lands become dumping grounds in the months before and after the race, with everything from furniture, large appliances and even vehicles illegally discarded.
“BFGoodrich has called the desert home for more than 40 years,” said Harold Phillips, global general manager for BFGoodrich Tires. “Desert racing has served as a real-world R&D laboratory for the brand, resulting in the toughest off-road tires in the market today. Supporting the cleanup is a natural fit for a brand that has a love of the desert found in its DNA.”
If you’re in the Las Vegas area and want to join BFGoodrich Tires, Republic Services, the MINT 400, and hundreds of volunteers clean up the desert on Saturday, register at themint400.com/donttrashthedesert/.
About BFGoodrich® Tires
BFGoodrich is dedicated to providing high performance tires for those who have a passion for driving in virtually any environment. Combining technical expertise with 45 years of motorsports experience, BFGoodrich delivers tires for a full range of driving experiences from ultra-high performance street to off-road terrain with one common theme – extreme performance. Come upgrade your performance with BFGoodrich and see where our tires can take you at www.BFGoodrichTires.com, www.BFGoodrichRacing.com, on Facebook at www.Facebook.com/BFGoodrichTires or on Twitter or Instagram at @BFGoodrichTires.
World-renowned racers, reimagined iconic vehicles, title sponsorship push brand into spotlight
ENSENADA, BAJA CALIFORNIA, MEXICO, NOV. 15, 2019 — BFGoodrich® Tires is seeking its 31st overall win at the SCORE Baja 1000. The grueling race pushes the world’s best off-road drivers to their limits and tests equipment in a way no R&D laboratory could.
BFGoodrichhas won 95 SCORE Baja races during the past 40 years and will support a crowded field of contenders who will descend on Ensenada, the desert racing capital of the world, at the end of the month. The brand has a lot to celebrate at this year’s Baja 1000.
BFGoodrich Named Title Sponsor, Offers Contingency Prize
BFGoodrich Tires has been designated the title sponsor of the 2019 SCORE Baja 1000, a testament to the brand’s roots and commitment in the sport.
“For more than four decades the Baja Peninsula has been our real-world testing ground,” said Chris Baker, Motorsports Director for Michelin North America and BFGoodrich Tires. “To be the title sponsor of this race, especially on a year with so much action and an extremely competitive field, is significant.”
In addition to title sponsorship, BFGoodrich is offering a $40,000 contingency prize to the overall winner of the race if they are using BFGoodrich tires. That winner will have a lot to contend with in this year’s course – a rocky, technical 800.5 miles that will put drivers, vehicles and tires through a punishing test.
Defending Champion and Top Hopefuls Race on BFGoodrich Tires
Defending Baja 1000 overall winner and BFGoodrich racer Cameron Steele will compete for a second consecutive Trophy Truck victory in a Team C Mason all-wheel drive trophy truck with Ricky Johnson. He will find tough competition in Ryan Arciero, who has the top starting position after an overall win on BFGoodrich tires at the SCORE Baja 400 in September. BFGoodrich veteran and four-time Baja 1000 winner Rob MacCachren is always a threat and will be joined by Justin ‘Bean’ Smith in this year’s race.
Eight well-known champions from other motorsports disciplines are racing in the Baja 1000 this year on BFGoodrich tires. This list includes:
Nasser Al-Attiyah, Dakar Rally overall winner, FIA Cross Country Rally Cup champion, FIA WRC-2 World champion, Middle East Rally champion, Olympic medalist in skeet shooting
Chris Buncombe – 24 Hours of Le Mans LMP2 class winner, Blancpain Endurance GT Pro-Am champion
Jenson Button, Formula One World Champion, Japanese Super GT champion, British F3 champion, British Formula Ford champion
Brendan Gaughan, NASCAR Xfinity and truck series race winner
Ricky Johnson, AMA National Motocross champion, AMA Motorcycle Hall of Fame, Motorsports Hall of Fame of America inductee
Justin Lofton, ARCA Champion, NASCAR truck series winner
Toby Price, Dakar Rally motorcycle class winner, Australian Off-Road Championship winner
“To see these internationally known names in motorsports testing their skills and endurance in the Baja 1000, and to see them choosing to use BFGoodrich tires, says a lot about the allure of this iconic race and the legacy of the BFGoodrich brand in this sport,” Baker said.
Ford Bronco and Baja Boot Reimagined on BFGoodrich tires
The recently revealed Ford Bronco R race truck, which made its debut in early November, will race in the Baja 1000, 50 years after desert racing legends Rod Hall and Larry Minor won the 1969 Baja 1000 in a Ford Bronco. The modern take on the Bronco will be driven by several notable drivers including Rod Hall’s granddaughter Shelby Hall, Cameron Steele, Jason Scherer, Steve Olliges, Brad Lovell and Curt Leduc. The Bronco R will race on 37-inch BFGoodrich® All-Terrain KDR2+® tires.
This year’s race also features a reimagining of the legendary “Baja Boot” raced in Baja by Steve McQueen and other desert racing pioneers in the 1960s. Scuderia Cameron Glickenhaus (SCG) will debut the 21st century interpretation of the iconic Boot in the Baja 1000. The unique vehicle can overcome the toughest off-road obstacles on the course but is also designed to be street legal. SCG selected 37-inch BFGoodrich® Baja T/A KR2® tires for the race.
BFGoodrich Provides Extensive Pit Support
The brand’s support and dedication to the Baja 1000 goes far beyond title sponsorship. Perhaps more famous than any partnerships or desert racing technology is the unparalleled support BFGoodrich provides for desert racers.
The BFGoodrich pit and radio relay network set up at every SCORE desert race, including this year’s Baja 1000, provides teams free support including fueling, vehicle welding, tire changes, mechanical repair and water. The only requirement teams need to have access to this support network is to race on BFGoodrich tires at all SCORE races. For this year’s race, six pits are strategically set up along the course to support race teams.
About BFGoodrich® Tires
With more than 100 years of heritage, BFGoodrich® Tires is dedicated to providing high-performance tires for those who have a passion for driving in virtually any environment. Combining technical expertise with 45 years of motorsports experience, BFGoodrich delivers tires for a full range of driving experiences, from ultra-high performance on the street to off-road terrain with one common theme — extreme performance. Learn more at www.BFGoodrichTires.com, www.BFGoodrichRacing.com, on Facebook at www.Facebook.com/BFGoodrichTires or on Twitter or Instagram at @BFGoodrichTires.
The Great American Off-Road Race boasts expanded live streaming, two full days of action
Coming off of a 50th anniversary event that was heralded as one of the best in the sport, the BFGoodrich Tires Mint 400 had high expectations to fulfill in 2019. From Wednesday’s parade down the Las Vegas Strip to Monday’s awards brunch in Primm, this year’s event elevated the standards yet again for a premier off-road event in the United States.
541 entries represented a triple-digit jump from last year’s Mint 400, boosted in part by the long-awaited return of motorcycles for the first time since 1976. But of those entries, representing dozens of classes in all disciplines of vehicles, only a handful of champions could be crowned. Those racers included Ricky Brabec, the Dakar Rally front-runner who gave Honda its first-ever motorcycle win at the Mint 400, and Justin Lofton, who became the first-ever three-time Mint 400 overall winner in Unlimited Truck alongside co-driver Derek Balcunas.
“This year’s BFGoodrich Tires Mint 400 week went beyond our wildest expectations,” said Mint 400 CEO Matt Martelli. “It was an incredible event from start to finish, and we couldn’t have done it without the incredible efforts of our entire crew. Congratulations to all of our finishers, and especially this year’s winners, including Justin Lofton, our first-ever three-time overall champion. We’ll see you again in 2020!”
The week began with the annual Ignite CBD Mint 400 Vehicle Parade, where 125 of this year’s entrants headed down the streets of Las Vegas before winding up at Atomic Liquors for the second annual Mint 400 Dinner of Champions. Thursday and Friday saw the Mint 400 Off-Road Festival powered by Rockford Fosgate take over Fremont Street, with an official proclamation from the city renaming the area “Mint 400 Boulevard” for the weekend. From racers going through tech and contingency to hundreds of displays from the foremost companies in off-road, as well as over 25,000 attendees, the event was a testament to the health and strength of the modern off-road industry.
Thursday was especially busy with Time Trials and the Pit Crew Challenge, both of which were supported by Method Race Wheels. The Unlimited Truck team of Jason Voss and Class 6100 team of Terry Householder each took home prizes worth nearly $20,000 for their respective top pit stops, while the midway point of the competition saw Bryce Menzies and Brock Heger announced as the fastest qualifiers on the four-mile time trial course.
Saturday and Sunday would see the action move to Primm and Jean, where a massive presence at the start/finish line and sold-out spectator areas allowed the fans to get up close to the competitors as they battled for the win. Saturday morning’s action saw the motorcycles take on an 80-mile course designed especially for them, while cars, trucks, and UTVs would tackle a 119-mile layout on Saturday afternoon and in two separate Sunday races.
Expanded live coverage was at the forefront of the many initiatives taken on by the Mint 400 team for 2019, and the coverage didn’t disappoint. Between Saturday and Sunday, the Mad Media team produced nearly 18 hours of streaming content, utilizing two dozen live cameras—including two helicopters and two drones—and nearly five dozen GoPros to bring the story of this year’s Great American Off-Road Race to life. From breathtaking live shots of the sport’s fastest vehicles barreling through the desert to studio interviews with event legends and race winners, this year’s live show set a new standard for what can be done with live production in off-road racing.
This year’s Mint 400 inspired a large contingent of big names to compete alongside off-road regulars, from 2009 Formula 1 World Champion Jenson Button to two-time UFC Heavyweight Champion Cain Velasquez. Both were able to take the checkered flag on Sunday, with Velasquez placing second in Class 5500 and Button cracking the top 20 in Class 6100 despite limited testing.
About The Mint 400 Known as “The Great American Off-Road Race™,” The Mint 400 is the most celebrated, prestigious, and challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over four hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1968, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the world’s best off-road race teams do battle at The Mint 400!
About Mad Media Established in 1995, Mad Media is a San Diego based marketing and creative agency, specializing in adrenalized film and television production. Owners Matt and Josh Martelli have spent over two decades crafting authentic, culturally engaging brand messages in print, web, photography, and film platforms for some of the worlds top brands including Red Bull, BFGoodrich Tires, and Polaris Industries. Mad Media’s viral film projects, such as the Gymkhana series and XP1K series, have been viewed hundreds of millions of times. From their early days as pioneers of branded viral video content for skateboard companies Osiris and Expedition, to their most recent work spreading the gospel of off-road racing with the world famous Mint 400, Mad Media remains a powerhouse pioneer of digital media.
Fans looking to relive all of the action from this year’s BFGoodrich Tires Mint 400 can visit themint400.com for live stream replays, photo galleries, and stories from this year’s running of the event. Stay tuned for updates and announcements about the 2020 BFGoodrich Tires Mint 400!
Over $600,000 in contingency money offered up to Mint 400 racers
The BFGoodrich Tires Mint 400 powered by Monster Energy returns to Las Vegas, Nevada this week, March 6-10. The Great American Off-Road Race™ will be held Saturday, March 9 and Sunday March 10 in Primm, NV with pre-race festivities beginning earlier in the week on Fremont Street East in downtown Las Vegas.. The massive field of nearly five hundred and fifty race teams includes fifty unlimited trucks, fifty 6100 trucks and nearly one hundred and fifty UTV’s. The world famous Mint 400 has always attracted celebrities and racers from around the globe. This year Formula One Champion Jenson Button, NASCAR Racer Casey Mears, and two time UFC Champion Cain Velasquez will all join the field of racers.
The inaugural “Mint 400 Desert Rally” was held in Las Vegas in 1968 as a way to promote The Mint Hotel and Las Vegas Gun Club. The race has a rich and storied history, and has once again become the largest and most important off-road race in the world. The event attracts over 65,000 spectators to Las Vegas for the race and week long activities. It features a massive field of five hundred and fifty teams competing across an incredible fifty individual classes, including motorcycles which have be reintroduced to the Mint this year for the first time since 1976. The 90-mile loop that extends from the California-Nevada state line in Primm to the Southern edge of Las Vegas in Jean, NV is considered the most grueling and challenging off-road race course in America. With five massive spectator areas, The Mint 400 puts fans safely in front of thrilling off-road racing action.
Click here to purchase a Jean parking pass, Primm Start/Finish Line Ticket or a Primm VIP Hospitality pass
The Mint 400 is the ultimate family friendly motorsport event. Start/Finish Line Tickets in Primm, NV are $10 online or $15 at the door. Parking tickets are $40 per vehicle for access to the five dedicated spectator areas in Jean, NV. VIP packages are available for race days at the official Primm Valley Resorts Start/Finish Line. Led by Michelin star chef Drew Deckman, the Mint 400 VIP package is the ultimate way for fans to experience the event featuring premium food, drink, and comfort.
The Mint 400 will kick off on Wednesday, March 6th, when 125 of the planet’s toughest off-road race vehicles parade down the world-famous Las Vegas Strip during the Ignite CBD Mint 400 Vehicle Parade. The parade will begin near Mandalay Bay Hotel and Casino and stretch all the way to the Fremont East district in downtown Las Vegas. Over forty million dollars of machinery will be on display.
The Method Race Wheels Time Trials will take place on Thursday, March 7th at 9:00AM to set race day starting positions for over one hundred Unlimited Truck, Class 1500 and Class 6100 racers. Later that night, the results will be announced at 8:20pm on 9th and Fremont during the Method Race Wheels Pit Crew Challenge, where top 6100 and Unlimited Truck pit crews will throw down to see who is the fastest pit crew in off-road.
The two day Mint 400 Off-road Festival presented by Rockford Fosgate will be held Thursday, March 7 and Friday, March 8 and feature nearly two hundred of the top aftermarket off-road companies on Fremont Street East from Las Vegas Boulevard to 11th Street. Each of the five hundred and fifty teams will parade in front of twenty five thousand off-road fans daily, on their way to technical inspection at the end of the festival.
The Mint 400 will feature two exciting races on both Saturday, March 9 and Sunday, March 10th. The 2019 Grand Marshal and off-road racing legend JN Roberts will be at the start line to waive the green flag, launching the massive field of racers into the brutal Nevada desert. For the first time since 1976, the motorcycles are returning to The Great American Off-Road Race™ and will start off the line at 7:00AM on Saturday, followed by the limited four wheel vehicles beginning at 1pm. On Sunday, four wheel racing resumes at 6am with the Pro UTV Classes and more limited race vehicles. Then on Sunday afternoon at 1:30pm, the entire weekend culminates with the unlimited truck race for all the glory.
The Mint 400 has expanded their live stream coverage to include two days of fantastic race action. The two-day format will build on the storied events wildly successful live stream roll out, that reached over a quarter of a million unique visitors in 2018. This years program will be available on TheMint400.com as well as select sponsor websites, YouTube and Facebook, and fans will be able to tune in on their computers and handheld devices from anywhere in the world to follow The Great American Off-Road Race™. On air talent will include off-road racing and motocross legend Ricky Johnson, off-road cultural icon Bob Bower, Ultra-4 competitor and KOH announcer Jim Marsden, and roving pit reporter Tiffany Stone.
About The Mint 400 Known as “The Great American Off-Road Race™,” The Mint 400 is the most celebrated, prestigious, and challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over four hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1968, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the world’s best off-road race teams do battle at The Mint 400!
About Mad Media Established in 1995, Mad Media is a San Diego based marketing and creative agency, specializing in adrenalized film and television production. Owners Matt and Josh Martelli have spent over two decades crafting authentic, culturally engaging brand messages in print, web, photography, and film platforms for some of the worlds top brands including Red Bull, BFGoodrich Tires, and Polaris Industries. Mad Media’s viral film projects, such as the Gymkhana series and XP1K series, have been viewed hundreds of millions of times. From their early days as pioneers of branded viral video content for skateboard companies Osiris and Expedition, to their most recent work spreading the gospel of off-road racing with the world famous Mint 400, Mad Media remains a powerhouse pioneer of digital media.
