“The Great American Off-Road Race” can now be followed globally online and via mobile app
March 6th, 2016 – San Diego, CA – The Mint 400 announced today that is has launched a new tracking application with the primary goal of allowing the entire planet to follow “The Great American Off-Road Race” live online and on mobile devices. The Mint 400 has partnered with YB Tracking from the UK, who have built their business tracking global events in yachting, adventure sports, and expeditions.
“We have been looking for the right technology to utilize to allow people to track the race in real time. This is part of our larger strategy to grow the impact of The Mint 400 and off-road racing globally. Now fans will be able to track the race online as well as download the YB Tracking app for your mobile device,” stated Mint 400 CFO, Josh Martelli.
“Following our recent success tracking car racing events in Europe and Asia, and the recent US-based King of The Hammers, we are thrilled to be involved in the biggest off-road race in the world! The Mint 400 has a huge vehicle count for a single-day event, making it both challenging and exciting,” stated Nick Farrell, CEO of YB Tracking.
During The Mint 400, tracking points will be transmitted every 2 minutes, with 30-second GPS fixes – giving great track definition for later playback. Live segment split times will be made available to the public, adding excitement for race followers who will be able to see just how many minutes/seconds are between each racer!
Unlike other off-road tracking technologies, YB units are easy to install, taking just minutes to fix to each car. This is achieved due to them being totally self-contained units, with internal batteries and a built-in antennae. Racers require absolutely no cradles, antennae, wiring harnesses, or any other accessories! As a testament to this simplicity, all 350 vehicles in The Mint will be fitted with their YB units during the Friday contingency/tech day.
Race participants have complained in the past about the difficulty and cost of installing race tracking technology – using YB removes all of this hassle and significantly reduces expense. Seeing the value in globalizing off-road racing, Mint 400 sponsors BFGoodrich and Polaris RZR have stepped up to cover the cost of the new tracking system rather than passing the cost onto the racers!
The YB service includes the provision of tracking units, online mapping and mobile app. Using Iridium satellites to transmit their data means the trackers will work anywhere on Earth, so desert races without GSM coverage are no problem at all. The nature of Iridium satellites also means that the technology works much better than others in notoriously difficult terrain, such as canyons.
Tracking will be available online at TheMint400.com, Race-Dezert.com, UTVunderground.com,PolarisRZR.com and BFGoodrichtires.com.
You can download the mobile app via itunes here:
https://itunes.apple.com/us/
Known as “The Great American Off-Road Race™,” The Mint 400 is the oldest, most prestigious, and most challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over three hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1967, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the worlds best off-road race teams do battle at The Mint 400!
Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.
The 2016 Mint 400 Method Race Wheels Time Trials Open to Spectating in Primm, NV
Come watch the top off-road racers in the world battle for starting positions and $5k cash!
Method Race Wheels has put up $5,000 in cold hard cash and a stunning custom made trophy to the fastest overall qualifier for the 2016 Polaris RZR Mint 400 presented by BFGoodrich Tires. The Method Race Wheels Time Trials will be open for public spectating on Thursday, March 10th at 11:00am behind Buffalo Bills Hotel and Casino at Primm Valley Casino Resorts. Parking and spectating are free! (more…)
Bower Power Hour Talks King of the Hammers and The Mint 400
Episode Guests: Miller Motorsports Erik Miller, Mad Media Matt Martelli, Bower Media Adventures King of the Hammers, Social Dirt King of the Hammers
MESA, ARIZONA FEBRUARY 23, 2015: In Offroad Racing there are arguably three iconic races: The Mint 400, SCORE Baja 1000 and the most recently added King of the Hammers. The Mint 400 started in 1967, the Baja 1000 is getting ready to celebrate it’s 50th race next year and King of the Hammers celebrated it’s 10th race just a few short weeks ago. Promoters, winners and racers of each of these events have a significant role in the offroad industry. (more…)
Rod Hall Returns to The 2016 Polaris RZR Mint 400 presented by BFGoodrich Tires as Grand Marshal
The Mint 400 announced today that off-road racing legend Rod Hall has been named the Grand Marshal of the 2016 Polaris RZR Mint 400 presented by BFGoodrich Tires. Hall has had a remarkably long and successful career in off-road racing and is still racing at 79 years of age. Known for being a pioneer of off-road racing, Hall’s 160+ major event wins makes him one of the most successful off-road racers of all time. (more…)
The 2015 Polaris RZR Mint 400 to Premiere on NBCSN February 28 at 1 p.m. ET
Mad Media produced adrenalized off-road program to be televised in nearly 85 million homes!
February 3rd, 2016 – San Diego, CA – Motorsports production powerhouse Mad Media led by directing team “The Martelli Brothers” announced a new premiere date for their documentary style TV program, covering The 2015 Polaris RZR Mint 400 presented by General Tire. The show will premiere on NBCSN February 28th, at 1pm EST/ 10am PST.
“There are so many amazing stories in our sport, and last years Mint 400 was no exception,” stated Mad Media COO and Co-Director, Joshua Martelli. “We have 350 race teams in twenty-two classes all vying for the win – and to share those epic battles we’ve developed our own unique, documentary-style approach to covering the race. Our show dives deeper into the stories that unfold, while showcasing these world-class racers using stunning cinematography. It’s pure eye candy with good narratives and amazing off-road action! We give love to everyone who races from the little homegrown teams to the big boys. After all, off-roading started with VW bugs and Jeeps, we can’t forget where we come from. The great thing about off-road culture is there are hundreds of stories at each race.”
“We’re thrilled to be showcasing the Mint 400 on NBCSN. They have lot of incredible motorsports programming that we want to be in the middle of,” commented CEO and Co-Director, Matt Martelli. “They have a great reach with nearly 85 million homes, and that’s what the sport and industry need right now, exposure.”
The Mint 400
The Polaris RZR Mint 400 presented by General Tire will premiere on NBCSN on Sunday, February 28th at 1pm Eastern / 10am Pacific, and feature 350 of the top off-road teams in the world, at war on the roughest off-road race course in America. The two hour documentary style show will feature longtime off-road racers, Mark and Gary Weyhrich, Justin Lofton, as well as features on the Jeepspeed Class, Vintage Class and KMC Wheels off-road wheel technology.
Each year, the bright lights and sounds of the Las Vegas Strip are temporarily drowned out by the roar of 850-horsepower trucks tearing across the desert at speeds nearing 140 miles per hour, for The Polaris RZR Mint 400, the toughest off-road race in America. Boasting bone-jarring terrain, high-speed passes, exasperating equipment failures and spectacular rollovers, the Mint 400 draws top drivers and celebrities from around the world to compete in the most thrilling off-road race of the sport!
About The Mint 400
Known as “The Great American Off-Road Race™,” The Mint 400 is the oldest, most prestigious, and most challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over three hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1967, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the worlds best off-road race teams do battle at The Mint 400!
About Mad Media
Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.
The Road to The Mint 400 presented by BFGoodrich Tires: Geoffrey Cooley
Off-Road racing is a family sport and Geoffrey Cooley was born into the culture. His father John Cooley and company Alumi Craft are one of the premier chassis builders in the sport. At just 21 years of age, Geoffrey is a rising star in desert off-road racing. After winning the SNORE championship in Class 10, Geoffrey is moving up to the ultra competitive 6100 Truck Class in a brand new Alumi-Craft built vehicle. Follow Geoffrey as he heads to The 2016 Polaris RZR Mint 400 presented by BFGoodrich Tires to make his debut in his brand new 6100 Truck!
CLICK HERE TO SEE THE FULL PHOTO GALLERY ON THEMINT400.COM
The 2016 Polaris RZR Mint 400 presented by BFGoodrich Tires returns to Sin City March 9th-13th.
Click here to buy your Spectator Parking Pass.
About The Mint 400
Known as “The Great American Off-Road Race™,” The Mint 400 is the oldest, most prestigious, and most challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over three hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1967, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the worlds best off-road race teams do battle at The Mint 400!
About Mad Media
Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.