Cooling System Optimizer and Conditioner Provides Unmatched Protection Against Corrosion, Reduces Engine Coolant Temperatures Up to 25 Degrees Fahrenheit
PORTER, Texas (December 17, 2015) – Premium synthetic lubricant and performance chemical manufacturer, Royal Purple, today announced the introduction of its reformulated cooling system optimizer and conditioner, Purple Ice®. The revolutionary new formulation is the most advanced product of its kind, reducing engine coolant temperatures by as much as 25 degrees Fahrenheit and providing unmatched protection against harmful build-up and corrosion in the cooling systems of cars, trucks, motorcycles and powersports equipment. (more…)




Feb. 18, 2011 (Porter, TX) – What happens when the creative minds at Royal Purple and Xtreme 4×4 get together? The result is Xtreme 4×4’s Blog Buggy presented by Royal Purple. The project is a first time, unique opportunity for fans of Xtreme 4×4 to be directly involved in a custom build. Xtreme 4×4 picked the chassis, but the rest is up to the online voter. The 17 categories to vote on cover everything from axels to paint and transfer cases to lockers.