Amanda Products Introduces Ultra SS Chassis at SEMA

Amanda Ultra SS Chassis - Artec Industries

Amanda Ultra SS Chassis - Artec IndustriesLIVONIA, MICHIGAN   OCTOBER 24, 2013: Amanda Products will be displaying a new Ultra SS 4-Seater Chassis at SEMA Show Booth #37091 in the Offroad Hall.  This rolling chassis will feature component parts built by Amanda Products specifically for the offroad market.  Amanda Products will also be seeking input on new products and product improvements from industry leaders at the show, and from enthusiasts on Facebook during the same timeframe.  Everyone taking the survey will be entered to win a new Xbox One.  “The SEMA booth is coming together nicely and we are excited to enter this aftermarket world with quality partners,” said Robert Gruschow, President of Amanda Products USA.  “We look forward to meeting many more and receiving feedback so we can continue to produce US-based parts that benefit the off-road industry.”

The Ultra SS 4-Seater Chassis has been built in partnership with Artec Industries, Crossed Up Customs and Ready 4 Rocks out of Arizona.  Products featured on the chassis include Axle Trusses, Hydraulic Ram Mount and Ultimate High Steer Arms by Artec Industries.  The BFGoodrich 40” Krawler T/A Tires are mounted on Rock Monster Beadlock Wheels.  Rigid Industries supplied LED Lighting, Advance Adapters supplied an Atlas Transfer Case, Howe Performance supplied the Hydraulic Steering and BS Sand upholstered the Custom Seats.

When visiting the booth, designed by M3D experiences, attendees will have the chance to view exciting off-road videos collected from across the country by Bower Motorsports Media.  They will also see a trade show background featuring a Rise Above Photography photo turned into a silhouette.

Attendees will be able to meet and discuss ideas with Robert Gruschow, President of Amanda Products, and other leading personnel from the company. Additionally, attendees can scan their badges, take a brief survey, and have the opportunity to submit ideas to Amanda Products for product innovations and improvements.  All those who take the survey will be given a token of gratitude and be entered to win a new Xbox One.  The Xbox One, available in November, offers tremendous graphics, rapid switching between games and apps, Blu-ray and television capabilities, and a thrillingly-updated Kinect including Real Voice control and an active infrared camera.  During the same timeframe, Amanda Products will be seeking consumer input via the Amanda Products Facebook page:, and through other avenues.

Amanda Products is produced in the same environment as its parent company: Amanda Manufacturing, formerly Amanda Bent Bolt.  Founded in 1953, and acquired by the Deshler Group in 1978, Amanda Manufacturing has built a strong reputation for superior, top-quality aftermarket wire/rod parts for several industries, including automotive.  They have produced more than 300 unique, quality parts – all in the USA.  The company is now expanding its reach to consumers, specifically in the offroad marketplace.

The first item that will be released in November is Amanda Products’ exclusive Speed Hook™, proven by years of testing.  This specific hook prevents tow straps from detaching or becoming stuck, even under extreme pressure.  These hooks are based on Amanda Manufacturing (Amanda Bent Bolt) tow hooks which were featured in an amazing Ford Tough Superbowl Ad:

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