Press Release


Leading Manufacturer of Jeep® Parts and Accessories Raises Awareness for SEMA Cares with Fully Outfitted “Ready to Rock” Jeep

Suwanee, Ga. (October 9, 2015) Omix-ADA, a leading manufacturer of high quality Jeep®, truck and off-road parts and accessories, today announced it will showcase a custom Jeep Wrangler JK Unlimited built in support of SEMA Cares at its Off Road Success Center (Booth #34000) at the 2015 Specialty Equipment Market Association (SEMA) Show in Las Vegas, November 3 – 6.

This custom Jeep marks the third time Omix-ADA has partnered with SEMA Cares over the past three years; first with a donation of $50,000 in support of charities related to the SEMA community in 2013, and last year with the first ever offering of a custom built Jeep Wrangler with all proceeds going to the charity.

Omix-ADA-Rugged Ridge SEMA Cares Jeep with Arianny Celeste (High Res) - Credit DUB Magazine

This year’s custom built Jeep will serve as a conversation piece and a step towards furthering awareness for SEMA Cares’ charitable efforts within the automotive aftermarket. The SEMA Cares Jeep, transformed from a standard four-door Jeep Wrangler JK, into a one-of-a-kind “ready when you are” Jeep, was custom designed by Arianny Celeste, LFTD & LVLD Magazine, Rugged Ridge, SEMA Cares and built by DUB Garage. The Jeep is outfitted with a number of unique Rugged Ridge products including its aggressively styled Spartan Grille, XHD Modular Front Bumper kit, LED Light Bars and more.

“We’re proud to partner once again with SEMA Cares,” said Henk Van Dongen, Director of Marketing at Omix-ADA. “SEMA Cares does so much to help ensure the continued success and growth of our industry by actively engaging the future generation of enthusiasts and industry professionals. We couldn’t be happier to support this committee that gives back not only to the industry, but also to the community.”

The SEMA Cares Committee was established by SEMA’s Board of Directors in 2007 and strives to make a positive difference through outreach programs and various fundraising efforts. SEMA Cares makes its mission to foster industry leadership by supporting the education of students pursuing careers in the automotive aftermarket.

Returning for its fourth year at SEMA, the Off Road Success Center provides a forum for business owners and decision makers within the Jeep and off-road market to freely exchange ideas, learn new concepts for success and network with other industry professionals. Omix-ADA invites everyone to come out to the Off Road Success Center to see the live custom Jeeps, support SEMA Cares in its outreach programs, and learn how to thrive in the growing Jeep and off-road market.

For more information on SEMA Cares and its work with local communities, please visit For more information on Omix-ADA, Rugged Ridge, or the Off Road Success Center at the 2014 SEMA Show, please visit or contact Omix-ADA directly at 770-614-6101.


Omix-ADA®, Inc. is the world’s largest independent manufacturer and wholesaler of Jeep®, truck and off-road parts, accessories and floor liners. For more than two decades, Omix-ADA has designed, tested and manufactured more than 16,000 of the highest quality restoration and replacement parts and accessories. The Omix-ADA family of brands, Rugged Ridge® and Alloy USA®, are distributed throughout the USA and in more than 70 countries worldwide. For more information, please call Omix-ADA, headquartered in Suwanee, GA at 770-614-6101 or visit

Jeep® is a registered trademark of Chrysler Group LLC.

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