Monday, June 19th 2017 – San Diego, CA – Motorsports production powerhouse Mad Media, led by directing team “The Martelli Brothers”, today announced the premiere date for their action packed documentary style TV program covering The 2017 Polaris RZR Mint 400 presented by BFGoodrich Tires.
February 3rd, 2016 – San Diego, CA – Motorsports production powerhouse Mad Media led by directing team “The Martelli Brothers” announced a new premiere date for their documentary style TV program, covering The 2015 Polaris RZR Mint 400 presented by General Tire. The show will premiere on NBCSN February 28th, at 1pm EST/ 10am PST.
“There are so many amazing stories in our sport, and last years Mint 400 was no exception,” stated Mad Media COO and Co-Director, Joshua Martelli. “We have 350 race teams in twenty-two classes all vying for the win – and to share those epic battles we’ve developed our own unique, documentary-style approach to covering the race. Our show dives deeper into the stories that unfold, while showcasing these world-class racers using stunning cinematography. It’s pure eye candy with good narratives and amazing off-road action! We give love to everyone who races from the little homegrown teams to the big boys. After all, off-roading started with VW bugs and Jeeps, we can’t forget where we come from. The great thing about off-road culture is there are hundreds of stories at each race.”
“We’re thrilled to be showcasing the Mint 400 on NBCSN. They have lot of incredible motorsports programming that we want to be in the middle of,” commented CEO and Co-Director, Matt Martelli. “They have a great reach with nearly 85 million homes, and that’s what the sport and industry need right now, exposure.”
The Mint 400
The Polaris RZR Mint 400 presented by General Tire will premiere on NBCSN on Sunday, February 28th at 1pm Eastern / 10am Pacific, and feature 350 of the top off-road teams in the world, at war on the roughest off-road race course in America. The two hour documentary style show will feature longtime off-road racers, Mark and Gary Weyhrich, Justin Lofton, as well as features on the Jeepspeed Class, Vintage Class and KMC Wheels off-road wheel technology.
Each year, the bright lights and sounds of the Las Vegas Strip are temporarily drowned out by the roar of 850-horsepower trucks tearing across the desert at speeds nearing 140 miles per hour, for The Polaris RZR Mint 400, the toughest off-road race in America. Boasting bone-jarring terrain, high-speed passes, exasperating equipment failures and spectacular rollovers, the Mint 400 draws top drivers and celebrities from around the world to compete in the most thrilling off-road race of the sport!
About The Mint 400
Known as “The Great American Off-Road Race™,” The Mint 400 is the oldest, most prestigious, and most challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over three hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1967, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the worlds best off-road race teams do battle at The Mint 400!
About Mad Media
Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.
The world-renowned General Tire Mint 400 was recently acquired by The Martelli Brothers – partners in the nationally recognized marketing/production group Mad Media – who have since formed a multi-year partnership with Casey Folks of Best in the Desert to manage the event. The Mint will now be part of The Best in the Desert American Off-Road Racing Series, but will remain open to privateers. Hundreds of race teams will compete in twenty different classes of race vehicles at next year’s Mint 400, which will take place the weekend of March 23rd – 25th 2012 in Las Vegas, Nevada. (more…)
Mad Media, the San Diego-based multi-discipline creative agency, is excited to announce that it signed a multi-show deal with FUEL TV for several action-packed films, focusing on off-road and rally racing, including the 2010 General Tire Mint 400 and the Baja 300: Powerdays races. Both shows will air in February on FUEL TV, the only cable and satellite television network that features the exciting world of adrenaline and thrill-seeking sports and the stories that surround them. (more…)