Events/CompetitionsPress Release

Yokohama Tire-Sponsored Heidi Steele Wins Mint 400 with Assist from Husband

FULLERTON, CA. – (March 30, 2010) – It was a family affair for Yokohama off-road champions Heidi and Cameron Steele at the SNORE Mint 400 near Las Vegas over the weekend. Heidi won her first Class 7 race of the year, with a big assist from husband Cameron and teammate Jamie Campbell.

Driving her Ford Ranger (with off-the-shelf Yokohama Geolandar M/T+® tires), Heidi and her Desert Assassins team captured the race with a time of 10:47:16.296. Heidi drove the first 200 miles and was in third place when she handed the truck over to Campbell who quickly raced it into second place.

With one lap to go, Cameron Steele jumped in and used his veteran skills to maneuver the Ranger into first and held on for the victory.
“This is what teamwork is all about,” said Heidi. It was a great day for the Desert Assassins and Yokohama.”
Added Cameron: “It was awesome and an honor to help win the Mint 400 for Yokohama and the team, and it was sweet to make it a Steele family deal, too.”

Celebrating its 40th anniversary in the United States, Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit

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