New Title Sponsor Lucas Oil Pulls Out All The Stops For Nation’s Largest Off-Road Consumer Products Show

WHAT: Off-road fans dreaming about the latest off-road toys or finding hot new accessories for their existing ride need look no further than the 2010 Lucas Oil Off-Road Expo. New title sponsor Lucas Oil has raised the bar by bringing more off-road live action entertainment than ever before to the expo. The all new Lucas Oil Off-Road Racing Exhibition will feature high powered, high jumping race trucks with 800-plus horsepower V8 engines soaring into the air and over jumps on a closed-circuit course. More high flying action will take place as freestyle motocross legend Keith Sayers, Winter X Games Gold medalist Heath Frisby and top-level FreeRider Steve Haughelstine rip it up in the FMX area. In addition to hundreds of exhibitors and every type of off-road vehicle imaginable, this off-road extravaganza will also feature Can-AM ATV test drives on the Can-AM/BRP Commander Demo Course, professional RC Car racing, live music, celebrity appearances and more. The fun doesn’t stop there; bikini-clad ladies will compete to win a cash prize, tiara and the title “Miss Off-Road Expo.”

Advance tickets can be purchased at O’Reilly Auto Parts / Kragen Auto Parts or online $10 for adults, $5 for children (6-12). Tickets purchased on-site at the gate will be $12 for adults, $5 for children (6-12) and free for children under six. A Family Four Pack is available for $20 and includes admission for two adults and two children (available online only).


  • Saturday, October 9, from 9 a.m. to 6 p.m.
  • Sunday, October 10, from 9 a.m. to 5 p.m.


Pomona Fairplex
1101 W. McKinley Avenue
Pomona, CA 91768

WHO: Thousands of off-road fans will be on hand to see all the latest off-road innovations, shop for new toys, and enjoy action-packed demos. Off-road manufacturers, dealers and distributors will be on-site to demonstrate and educate attendees on all the latest vehicles and accessories as well.

FOR MORE INFORMATION: Please visit: or calling (317) 236-6515

This site uses Akismet to reduce spam. Learn how your comment data is processed.