Monster Energy’s on board as co-title sponsor for “Ballistic” BJ Baldwin’s championship off-road program!

LAS VEGAS – (January 14, 2011) – Baldwin Motorsports is pleased to announce a multi-year partnership with the United States’ No. 1 in sales by-volume energy drink, Monster Energy, further solidifying both companies’ impressive off-road rosters. Monster Energy joins General Tire as a co-sponsor on the “Ballistic” BJ BaldwinTrophy Truck, driven by BJ – 2010 Best in the Desert championship winner – along with his father, Bobby Baldwin. Monster Energy and Baldwin Motorsports begin their 2011 campaign with the launch of the new glowing green M-claw emblazoned “Ballistic” BJ Baldwin truck livery at the SCORE Laughlin (Nev.) Desert Challenge, Jan. 14-16.

“The addition of Monster Energy to Baldwin Motorsports is the optimal way to start off the 2011 race season with a bang,” said BJ Baldwin. “Monster Energy’s commitment to the off-road motorsports community is unprecedented; the addition of the leader in energy drink sales will certainly elevate our off-road program for this race season and beyond. Baldwin Motorsports is committed to making 2011 an eventful year. We are proud to have Monster Energy on board and look forward to sharing our unbridled enthusiasm for the brand with the legions of fans who follow off-road racing and the Baldwin Motorsports program.”

In 2011, BJ and Bobby Baldwin will compete in the Best in the Desert series; the SCORE-International series, including the Baja 500 and 1000 and the SNORE Mint 400.

For Information on Baldwin Motorsports

Based in the off-road hotbed of Las Vegas, Baldwin Motorsports is owned and operated by “Ballistic” BJ Baldwin and Bobby Baldwin. The 2010 Best in the Desert (BITD) series champion as well as the BITD “King of the Desert”, Ballistic BJ’s highlights this past season included: 1st place at the BITD Parker 425, 2nd place in Bobby Baldwin’s truck at the 2010 SNORE Mint 400, 2nd place overall at the BITD Blue Water Challenge Race in Parker, Ariz. and a  4th place finish in the SCORE Baja 1000.

For Information on Monster Energy Drink

Monster Energy supports the scene. Be it off-road, motocross, road racing, skate, surf, snow, BMX, on tour with Warped Tour, the DUB Show, Ozzfest … or just kickin’ it local with the bros … wherever the action’s going off you’re sure to find the M-claw logo. Monster Import, Import Light and DUB join all the types – Original Monster Energy, Lo-Carb Monster, Monster Assault, Monster’s fruit juice hybrids dubbed Monster Khaos, Monster M-80 and Monster MIXXD, the ground-breaking Java Monster and X-Presso Monster premium coffee & cream drink line supercharged with Monster Energy’s blend, 3 oz. Monster Hitman Energy Shooters, nitrous oxide injected Nitrous Monster and the new no carb/sugar Absolutely Zero. The guys on Baldwin Motorsports will be diggin’ ’em. So will you. On the ‘Net at and

For Information on General Tire

For more than 90 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs.  General Tire is a proud supporter of Lucas Oil Off-Road Racing, Chili Bowl, Pro-Pulling, Late- Model Dirt Series, Drag Boat Series, Boost Mobile Tour, Spec Tire of Trophylite and Pro Truck.

General Tire is part of Continental Tire the Americas, LLC. ( CTA, based in Fort Mill, South Carolina, is a company of Germany-based Continental AG. With sales of approximately €20 billion in 2009 Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, Continental contributes enhanced driving safety and global climate protection. Continental is also a competent partner in networked automobile communication. Continental currently employs approximately 134,500 in 46 countries.

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